The one thing that was special about Zapp was their pay as you go plans, which were by far the cheapest light usage plans available on any carrier:
- $10 = 200 minutes - 1 Year Expiration (5¢/min, 83¢/month)
- $15 = 400 Minutes - 1 Year Expiration (3.75¢/min, $1.25/month)
If those prices seem too good to be true, they apparently are. Yesterday Zapp changed the prices and expiration on the pay as you go plan. The new pricing is:
- $10 = 100 minutes - 60 days Expiration (10¢/min, $5/month)
- $15 = 200 Minutes - 60 days Expiration (7.5¢/min, $7.50/month)
Percentage-wise those are huge increases, a 500% increase in the minimum monthly costs and a 100% increase in the voice rate. On the other hand they do bring Zapp into line with other Sprint MVNOs like PlatinumTel (5¢/min, $3.33/month) and Mingo (10¢/min, $5/month).
Along with the price increase, Zapp PAYGO plans now have data. It's available in the form of data packs in the following denominations:
250 MB for $11.99, 500 MB for $19.99 and 1000 MB for $29.99.
All data packs expire in 30 days and there is no rollover.
The price increase at Zapp will hit very light users the hardest. The only other prepaid carrier where you can keep a number active for $10/year is T-Mobile and that's only after you have spent $100 to became a Gold Rewards customer. Other low minimum monthly cost operators are Page Plus ($2.50/month) and PlatinumTel, Airvoice, Boost and T-Mobile without Gold Rewards which are all $3.33/month
Update 5-Aug-2012: Zapp is out of business. Customer accounts have reportedly been transferred to Prepayd Wireless.com, another Sprint MVNO.