RadioShack announced the launch of RadioShack No-Contract Wireless powered by Cricket today.
The new service, along with the first two RadioShack No-Contract Wireless phones, will be available beginning tomorrow Sept. 5th at RadioShack stores nationwide. The two phones are:
The $149.99 Huawei Mercury Ice (pictured at right) is a white version of Cricket's Huawei Mercury. The white color will be a Radio shack exclusive for the next 30 days. It's an Android 2.3 phone with a 1.4 GHz processor, 4-inch FWVGA (854 X 480 px) screen and 8MP camera. Muve Music® is included with RadioShack Wireless' smartphone plans and gives users unlimited song downloads, ringtones and ringback tones from a library of millions of songs.
The $39.99 Huawei Pillar (below), a candy bar QWERTY feature phone with a 2 inch 320 x 240 px screen, VGA camera, memory card slot and music player.
Both phones are also available now on the RadioShack website by following the links above.
Plan pricing (below) is identical to Cricket's pricing in areas where it doesn't operate it's own network
|Plan Details4||$25/mo. Feature Phone||$35/mo. Feature Phone||$50/mo. Smartphone||$60/mo. Smartphone|
|Additional Calling Features5||*||*||*||*|
|Unlimited Multimedia Text||*||*||*||*|
|Unlimited Music with Muve Music||*||*|
|Unlimited 3G Data||*||*||* (1GB full-speed data)||* (2.5GB full-speed data)|
5 Additional Calling Features includes: call waiting and 3-way calling
Radio Shack Wireless strikes me more as a "white label" or re-branded service rather than a true MVNO. I suspect that RadioShack is reselling Cricket plans and services under its own name with Cricket handling billing and customer support.
For consumers the good news is that Radio Shack is undercutting Cricket's pricing for the two launch phones. The Shack's white Mercury is $50 less expensive than Cricket's black version and it comes with a larger 8 GB vs. 4 GB memory card. The Pillar is $10 cheaper from RadioShack than it is on Cricket's website