The Tracfone division of América Móvil has launched a new brand. It's Telcel America and seems to be targeted toward the Hispanic community, especially Mexican Americans. Telcel is the largest mobile phone provider in Mexico The new Telcel America web site defaults to Spanish. An English version of the site is also available.
Telcel America has have two plans; $45/month for unlimited US domestic calls, messaging and data and $60/month for unlimited calling and messaging to Mexican landlines and mobile phones in Mexico, Canada, India and China and to landlines in some cities in 37 countries (PDF listing covered countries). Even in the covered countries not all numbers are supported. Telcel America has a page where you can check the numbers you want to call here to see if they are covered.
International roaming, even in Mexico, is not supported. The $60 plan includes unlimited text messaging to Mexico only.
The Telcel America plans are identical to ones available from Tracfone's Straight Talk brand except that only the Straight Talk Android phones on the Sprint network officially support international texting, although users have reported being able to send international texts with other Straight Talk phones.
The Telcel America web site is currently only showing three phones; a $99.99 Samsung Galaxy Precedent Android phone on Sprint, $59.99 Motorola EX431G QWERTY candy bar and the Motorola W419G flip phone for $39.99. The Motorola phones are on T-Mobile as URL on the phone purchase page shows the market as GSM5SPR, which indicates T-Mobile and Sprint. That was using a San Francisco zip code (94102). When I tried a Tracfone AT&T only zip (65046) and a Verizon only one (73949) the site showed an error message.
Telcel America also has BYOD SIMs. The SIM ordering site is www.telcelamericasim.com and only T-Mobile SIMs are listed and are priced at $15.
According to the main Telcel America site, phones and refill cards are available at "over 14,000 participating retailers nationwide". If that includes discount online PIN vendors like CallingMart, Telcel could have a price advantage over Tracfone's other unlimited brands Net10, whose plan prices are $5 higher and Straight Talk whose refills are only available through Walmart and the Straight Talk website, neither of which offer discounts.