FierceWireless is reporting that AT&T is planning to launch a new prepaid brand with some very aggressive pricing. Citing anonymous "people familiar with the matter", FW says the new service will be called "All in One". It's supposed launch in Florida and Texas this month and go nationwide in June. There are two, possibly three plans. The confirmed plans are:
- $35/month - Unlimited talk, text and Web for feature phones only
- $50/month - Unlimited talk, text and 2GB of data for smartphones
With these plans AT&T appears posed to really shake up the prepaid market. The low price leaders for unlimited prepaid data have been Sprint and T-Mobile, neither of which have anywhere near the coverage footprint of AT&T. The proposed All in One plan prices match or beat most of the prepaid offerings from Sprint and T-Mobile and their MVNOs. Competitive pricing combined with AT&T's superior coverage footprint will make these plans very attractive and will likely drive a new round of price cutting from AT&T's rivals.