Home - , - New $50/month Unlimited Talk & Text + 2 GB AT&T Prepaid Smartphone Plan Coming in June

New $50/month Unlimited Talk & Text + 2 GB AT&T Prepaid Smartphone Plan Coming in June

Mobile industry news site FierceWireless is reporting that AT&T is planning to launch a new prepaid brand with some very aggressive pricing. Citing anonymous "people familiar with the matter",  FW says the new service will be called "All in One". It's supposed launch in Florida and Texas this month and go nationwide in June. There are two, possibly three plans. The confirmed plans are:

  • $35/month - Unlimited talk, text and Web for feature phones only
  • $50/month - Unlimited talk, text and 2GB of data for smartphones
There may also be a $70 unlimited talk, text and 5 GB plan. It's not know if allotted data will be delivered at full HSPA+ speeds or throttled to "3G" levels, although the FierceWireless report does say that the smartphone plans may include unlimited throttled data after the 2GB or 5GB allotment is reached.

With these plans AT&T appears posed to really shake up the prepaid market. The low price leaders for unlimited prepaid data have been Sprint and T-Mobile, neither of which have anywhere near the coverage footprint of AT&T. The proposed All in One plan prices match or beat most of the prepaid offerings from Sprint and T-Mobile and their MVNOs. Competitive pricing combined with AT&T's superior coverage footprint will make these plans very attractive and will likely drive a new round of price cutting from AT&T's rivals.

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  1. OldNorseBruin (djarfr@gmail.com)May 2, 2013 at 5:35 PM

    SPRINT really moved the Prepaid industry forward with their VIRGIN MOBILE & BOOST; now the other BIG 3 are trying to get their bites in the Prepaid Market ( which I think is THE only sustainable future for mobile )...1). Will AT&T make LTE available on these new plans?...2)I've heard that European Mobile service is MUCH cheaper, if that is true, DENNIS, do you know why?
    Thanks!

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    1. Europe's not that cheap anymore. It varies a lot by country and data used to be cheaper. Italy is pretty inexpensive for data $12 for 1GB good for a month, $26 for 10 GB on Wind. France is expensive, $2/MB on Orange. Unlimited data is $3.27/day on Germany's Fonic.

      Calls and texts cost about 15-30¢ per minute or text but incoming is free. Unlimited talk and text or even buckets of over 500 minutes or texts are rare.

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    2. This is why I have only had Boost / Virgin
      Right now I have the Galaxy S2 from Virgin.

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  2. is this replacing existing GoPhone plans?
    or adding to (enhancing) existing GoPhone plans?

    currently doing the $25 plan + $5 data (maybe additional $5 data as needed). really like the coverage that AT&T provides. this is even if it is popular to instead HATE on AT&T.

    but $50 for unlimited calls/txts plus 2gig data (most likely maybe just 3G) is reasonable that me have to swallow even if for me is more of a monthly expense. interested in hearing more. it does seem like it is that time of the year when AT&T changes things a bit. and maybe this helps to explain why straight talk does not give out AT&T sim cards any more. because AT&T saw what was happening and wanted all that action for itself without the money filtering through an MVNO.

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    1. We will not know until June, probably after market tests, whether the new brand will replace GoPhone. GoPhone would likely change if it stays. EG, who would pay $65 for 1 gb unless ATT reduces features with AllInOne?

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  3. Wow,AT&T described as superior? Lol, talk about low standards.

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    1. compared to tmobile's lack of 3G in my neighborhood, yeah AT&T coverage is "superior". haha. would have switched my primary phone to tmobile or a tmo mvno if had 3G in my area. but anyways the expected AT&T hating continues. lol lol lol

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    2. AT&T's nationwide rural coverage is superior to that of T-Mobile or Sprint, that's all.

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    3. Dennis, you are absolutely right. I dont know about other places but in Socal, AT&T is far superior to T-Mobile and Sprint, and somewhat inferior to Verizon.

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  4. This sounds promising...if the coverage area isn't truncated compared to ATT contract plans, like the GoPhone is. (Not even pay-to-roam.) I would have used a GoPhone but but for that, which is a problem if you travel around Maine. As little as I would need it, paying extra for roaming would have been fine. Any word on BYOD?

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    1. It's GSM, BYOD is just putting a SIM in a different phone. AT&T would have a hard time preventing that.

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  5. I think Ma Bell is trying to get rid of their MVNO's and go solo, which will be a very smart move, since they don't have to feed a middle man anymore.

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  6. ATT is getting set to blow ST out of the water. In addition to the non-availability of ATT BYOP cards, ATT handsets are no longer sold by ST/Walmart except in areas with no other service.

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  7. Actually, the $35 plan does not have a confirmed data amount and is not that impressive if it isn't above 100 megs of data which Air Voice has. Plus Air Voice and other mvnos allow ANY phone on ANY plan unlike Att, Verizon prepaid, Virgin/Boost mobile forcing smartphones off paygo for example.

    It makes sense for Att to create their own prepaid brand like Tmobile did with Gosmart so they can take up a spot where their mvnos have occupied alongside gophone now but with a more direct profit relation.

    I expect the mvnos to get better offers as soon as All in One Comes out.
    The major Att mvnos with history may be able to withstand it. Att will likely be giving either Gophone a makeover but I expect it to be a whole different brand . Some will still choose Gophone over another brandname under Att because of the name recognition and trust.

    But about time Att started making some moves. Way overdue. When Verizon starts to beat your prepaid offerings, you really need to catch up.

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    1. I believe the $35 plan will have unlimited data. It's hard to use much data with a feature phone so AT&T can advertise it as unlimited at little cost to them. Like the current $50 GoPhone plan, AT&T will block data to anything they recognize as a smartphone.

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    2. Don't forget that AT&T, T-Mobile, Sprint and Verizon offer true unlimited plans, with no caps or limits, unlike their MVNO's "unlimited" plans, which are very limited, and will cancel your service if you go over certain amount of Data/minutes/texts.

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    3. For minutes and texts, I agree. The MVNOs are likely to cut you off after between 400 and 10,000/month, the MNOs won't.

      But when it comes it data, dnly T-Mobile and Sprint As You Go have truly unlimited, uncapped flat-rate prepaid data. Verizon has a 2GB limit on their top plan, AT&T is currently capped at 1GB.

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    4. Dennis, it would be nice to know / add in your best Pre-Paid US Deals articles which MVNOs have what limits of use in their unlimited plans. I know the MVNOs will not tell you their limits, but we need a new law requiring them to do so.

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  8. I see Att as a middleground between Verizon's coverage but slow data vs Tmobile's superfast data speed and lower prices but less coverage. Att has better coverage then Tmobile and faster data then Verizon. Now with this, they will have prices that match Tmobile's end and higher quantities of data too.

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  9. I can't wait to see how the MVNO's might ante-up, with AT&T now playing in the 'price arena':

    -Nationwide roaming of voice/SMS included at the current price-points,so you don't loose coverage when traveling outside the native network.

    -Pay-as-you-go Nationwide off network Data roaming.

    -A Lower Price for the current plans.

    In their quest to remain competitive the MVNO's will find many more ways for us to save money and/or get better service.

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    1. I don't think they will be able to compete against the networks themselves,if they wont offer the MVNO's much better wholesale prices,(which they probably wont, since they are pretty low already) most of the MVNO's in the U.S. will be history.

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    2. Yes, in the long run most MVNO's will disappear.

      It will take an additional 15% increase by Straight Talk,from 120 day pay plan, to be priced similar to this new ATT plan. I'll bank the savings while I wait and hope I can port my number when they close their doors.

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    3. I think we will have many MVNOs for a long time, at least until legacy networks are shut down. LTE is freeing capacity on these CDMA and GSM networks. Some spectrum will be re-farmed, but not all. Carriers have said they will keep the old networks running until at least 2020. If they keep them running, they need customers. More and more customers will buying new LTE phones and using Voice over LTE. MVNOs will help the carriers pay to keep the legacy networks running, and at some point most will be selling LTE too. I don't predict past 2020.

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  10. Well they do have to feed marketing advertising, customer service, they have enough problems taking care of their postpaid customers. I don't think they are called Ma Bell anymore?!

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  11. AT&T has sold so many LTE smartphones that they have excess capacity on the HSPA band now. So All In One is one way to fill it up without affecting the image of their main brands.

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  12. Wow! Could it be that AT&T is trying to undercut Page Plus? I'm still not jumping ship because CDMA is superior to GSM and Verizon's native CDMA coverage is better than AT&T's native GSM coverage. But, still, competition is good all around.

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    1. Both CDMA and GSM networks will be shut down within 3-4 years, they are being replaced by HSPA+ and LTE.

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    2. Hey, don't scare people like that ;-( Carriers have said they're leaving their UMTS and EVDO networks live until at least 2020.
      PS: HSPA+ is the GSM standard for fast, wideband CDMA deployed by GSM carriers, so you contradicted yourself twice. ;-)

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  13. I'd rather AT&T get my money by using this prepaid service than America Movil with Straight Talk.

    Would the $50 plan allow BYOD? I know AT&T goes to great lengths keep people from SIM swapping a smartphone on the $50 unlimited plan.

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  14. Still don't understand why major carriers insist that some plans are not allowed to be used with some phones. Sell me the service level and let me decide what phone to use it with. Some people have/want smartphones but spend 99% of their time within range of wifi.

    Happily using PTel, and I've spent something like $7 in the last month, including voice and data.

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    1. literally $7? or $7 on average?

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    2. I have Ptel and use $2-$5 a month. I do most of my calling from home using Google Voice hooked up to a OBi110, that allows me to have unlimited free calling in the US and Canada.

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  15. Blow straight talk out of the water? $45 vs $50 unlimited vs limited?

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  16. aww man i'm so switching to this from my simple mobile $40 plan. Invest in America!

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    1. Invest in Carlos Slim's America?

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    2. Right; he owns Simple. So investing in America is good, but only if the price is right?

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  17. Interesting article: CDMA vs. GSM: What's the Difference? from PC Mag that explains why US market is different than most of the world, and the pros and cons of each technology. Worldwide, GSM is about 75%; CDMA 25%, but it's not that simple....
    http://www.pcmag.com/article2/0,2817,2407896,00.asp

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    1. Excellent article, thanks for the link.

      I think the key points are that:
      1. Neither CDMA or GSM have any inherent coverage and or call quality advantages.

      2. CDMA gives operators the ability to control which phones can be used on their networks and to limit highly desirable phones to more expensive plans. GSM gives users more control and makes switching phones easier.

      My take is that CDMA might be better for operators, but GSM is better for users.

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    2. I agree, Dennis. I use CDMA for my business for somewhat better Vzw coverage. I also read that it is harder to hack a CDMA phone signal. We use GSM for family personal use. GSM phones use less power, need smaller batteries and are often smaller and lighter. EG, my Moto K1 and K1m. My BB Bold 9780 vs. my daughter's comparable Vzw Blackberry Bold. I also sometimes use the browser when I am talking on the iPhone with Bluetooth, something you can't do on CDMA.

      The interesting thing I understand better now is that my GSM phones use a more advanced (than EVDO) CDMA for 3G, "Wideband CDMA," which carriers here call "UMTS, HSPA or HSDPA" for high-speed data. The GSM carriers added this advanced CDMA tech to their networks, and it far surpasses the EVDO used by Verizon, Sprint, et al.
      Eventually GSM and CDMA will go away (2020 here?), and most of the world will be talking over LTE networks (VoLTE), which is much more efficient.

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  18. One thing we can all agree with, competition is good for customers, just a few years ago $50 was a steal on boost mobile with slower than dial up iden.

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  19. If the 50.00 plan includes unlimited data throttled to 3G after the 2GB allotment, that just might be worth getting my business.

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  20. will it be also LTE data? work on iPhone?

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    1. Only AT&T knows if LTE will be supported. I doubt that it. iPhones should like they do on GoPhone..

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    2. me expecting 3G at most. AT&T may probably want people to go postpaid for LTE. don't expect the moon when AT&T is going after your money. Most money for the least minimum bang for the buck.

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  21. Hi Dennis, you said... CDMA gives operators the ability to control which phones can be used on their networks and to limit highly desirable phones to more expensive plans. GSM gives users more control and makes switching phones easier.

    China uses C-SIM technology. -CDMA SIM cards-. I wish the US with all its technology would have done this too. Looks like the CDMA carriers wanted to keep their subscribers stuck to their phones knowing what a CDMA SIM would do to their profits.

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  22. The ATT All in One idea sounds great. I really hope the MVNOs stay put despite that. Hopefully they compete even though the minutes are purchased wholesale from the principal carrier. Ex: H2O-ATT, Ultra-TMobile.

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  23. Well, I for one, hope AT&T takes this opportunity revamp their prepaid handset lineup. I think that it is a major reason their Gophone svc has stagnated. All this ZTE crap and such...a flip phone with no camera, etc.

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  24. How would AT&T keep you from swapping out a sim when on the $35 plan and putting it in a smartphone?

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    1. They can't stop you from doing that. They can detect smartphones and block data to the ones they can identify. With the GoPhone sims, they also restrict use of the sim to the original phone (via the IMEI) for 6 months unless you ask them to unlock it. They can do this because when you connect to their network, they automatically detect the sim serial number and the phone IMEI number, and check their database to see whether this combo is authorized. Technically, to advertise that they meet the GSM standard, the phone is supposed to work with any sim. European law requires that. Apparently US law does not.

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  25. Is there a feature phone that will make the most of the unlimited data on these plans?

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    1. Look for a GoPhone that has 3G data radio. A html browser would be a must-have for me. I like Opera Mini on feature phones.

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    2. Not really, that's why the feature phone plan is so much cheaper. If you are coming from a smart phone, you will be extremely disappointed.

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    3. I recommend an unlocked Nokia Asha 300-series phone with a HSDPA radio. Smartphone features, good browser, low prices. Asha means 'hope,' so maybe you will be satisfied ;-)

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    4. Maybe the Nokia Asha 311, with 1GHz processor and WiFi.

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    5. AT&T might not ID some other Nokia Symbian phones as smartphones. Like the Tmobile 5230 Nuron. That is a one-off for Tmobile with the 1700-2100MHz AWS bands so maybe it has a unique serial ID, not in their DB. It also has the 1900MHz band, so it likely gets 3G on AT&T. Bigger screen than Asha, free OVI maps with spoken, turn by turn directions. Maps on phone, so you do not need a data connection for navigation. It has a much slower processor than the Asha 311 though. Not a great smartphone, but decent value for the money. You can get one for about $55 if you look.

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    6. If you want a keyboard, the Pantech Impact 7000 looks decent. It has UMTS/HSDPA 3g, html browser that loads pretty fast, and has a light-up outer touchscreen that looks interesting. AirVoice sells it for $59 refurbished.

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    7. The Nokia Asha 310 trades the 311's HSDPA radio for dual SIM slots, and looks more attractive to me. Since it runs Java, you can install apps from GetJar or other sites.

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  26. Us based c.s?? Yes I know, very politically uncorrect.I

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  27. The biggest point I see is that AT&T will have service in most all areas unlike their MVNOs which have areas they don't service.i think with these prices plus that advantage they finally have something to wave in our face that Is fairly decent. The only negative is that most the MVNOs don't have the extra service charges tacked on top of the price which IM sure AT&T will do yet.

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    1. All the AT&T MVNOs I have seen use the AT&T GoPhone coverage map. Can you give us an example of areas where MVNOs do not have coverage but GoPhone does?

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    2. As far as I know, most AT&T MVNOs and GoPhone have the same AT&T native only coverage. The only exceptions are that AT&T based Tracfone, NET10 and StraightTalk phones have limited off-network roaming giving them more coverage than GoPhone.

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    3. actually soome MVNO's have better coverage than the parent prepaid.

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  28. WalMart stores around here have plenty of Straight Talk AT&T sim card kits, and in the last couple month's have added a row of them, Walmart spent a lot of meny advertising with Straight Talk, and this is Walmart after all, maybe just straighttalk.com isn't allowed to sell them anymore.

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    1. Where are these WalMarts that have Straight talk AT&T SIMs?

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  29. St.louis,Mo area

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    1. Buy them all. They are selling for $36-65 on eBay Buy It Now.

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  30. I'm curious, do you think that they will have a Family Plan option? Something like what Ting, Pure Talk, and Consumer Cellular have where you can pay for more than one number with one account.

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