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Verizon Increases Data Included With Prepaid Monthly Plans

Verizon Wireless announced today that users of its two prepaid monthly smartphone plans will be getting more data.

The $60 Smartphone Plan will include 2GB of data/month, instead of the current 500 MB.
The $70 Smartphone Plan gets its data allotment bumped up from 2GB to 4GB.

The changes are effective immediately for current customers and will be available to new customers starting June 6.

Update 6/3: the increased data is now available to new customers.

This news reflects the increased importance of prepaid in the US mobile market. According to a FierceWireless post by Recon Analytic's Roger Entner, new wireless subscribers chose prepaid over contract plans by a margin of 10 to 1 in the first quarter of 2013.

Tracfone, which includes Straight Talk, NET10, Telcel America,  Simple Mobile and  SafeLink, gained  839,000 subscribers in Q1, making it the fastest growing US of all US operators whether prepaid and postpaid. Sprint and T-Mobile also made big gains in prepaid. On the other hand, AT&T lost 143,000 prepaid customers and Verizon only gained 43,000.

Verizon and AT&T seemed to have woken up to the fact that they are in danger of being left behind  by the shift of customers to prepaid. Last week AT&T launched Aio Wireless, a new value priced unlimited prepaid brand. Today's move by Verizon is both a reaction to Aio and a recognition that it needs to become more competitive in the prepaid space.

Source Verizon via FierceWireless

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21 comments:

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  1. Though still a little high on their price, I think if Verizon allowed BYOP there would be a lot of people who would buy this plan. Verizon service would make up for the difference in some peoples minds.

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    Replies
    1. Verizon already does allow BYOD on the smartphone plans. You can use any Verizon phone, including the iPhone 4 and 4S, with the exception of 4G and prepaid phones.

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    2. Thanks for the update. I did not know that. Well, as I said, that could be a big draw for this plan that is only slightly overpriced.

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    3. Jeff:

      It's 3G speeds on Verizon's prepaid plan. While you get more data, it's still 3G.

      Food for thought.

      Delete
  2. Jeff,I am currently on the VZW prepaid $60 with an out of contract iPhone 4s, I notice no difference compared to my prior postpaid VZW plan. Now I will be getting 4 times as much data! Good luck

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  3. Only $5 more than Page Plus for the 2gb plan, wow.

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  4. Verizon just became very competitive. VERY. Unbelievable. But this is completely consistent with their tweak at a time evolutionary approach to Prepaid. Very effective .

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  5. 4x as much data, same price, nice!

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  6. This year and the last half of last year seem like huge gains in prepaid data at very competitive prices, even king Verizon has to play!

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  7. Can I bring IPhone 5?

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    Replies
    1. Currently no because it's an LTE device.

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  8. Still not very compelling but it is good to see the effect of competition!

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  9. Have any of you looked at the price of the postpaid plans? This is still cheaper than the postpaid plan by $25 since you have to figure in all the taxes for postpaid. Unless you have to have the latest and greatest, this is pretty good. Plus I believe you still get free Verizon to Verizon calling.

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  10. Postpaid included roaming, phone subsidies, and generally a better customer service. And Vzw to Vzw calling doesn't matter, it's unlimited anyway.

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  11. I am going to wait until the 5S comes out and see how Verizon prices the 4S.

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  12. Other than the $5 difference between Page Plus and Verizon Prepaid, what is the difference? I mean, Verizon Prepaid has some roaming just like Page Plus. If you can bring 3G Verizon devices, then there is not much difference, unless I am missing something.

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  13. Verizon 3g network is decent and gives you great coverage, but also an individual has realize how much data they consume per month. If you're a regular person who surf the web, look at youtube videos and some music streaming at the minimum then you'll be ok, but if a power user stay away from Verizon. Verizon is trying to maximize their profits with their 3g network but the heat will increase when T-Mobile start broadcasting LTE to prepaid MNVO's and make Metro PCS a major powerhouse for the prepaid market. Sprint has it but very limit, AT&T said they would have LTE by mid 2013 but nothing in sight, so Verizon forget the 3g and give prepaid some LTE.

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    Replies
    1. Post paid would be a better if you use data in those amounts.

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