I'm sure lots of folks ordered a SIM "just in case" they ever need one and because it was free. The free ride ended today. Lyca SIMs are still "free" but there's now a $7 "shipping and handling" charge. That's not an unreasonable price, most prepaid operators charge between $5 and $20 for a SIM and shipping.
I hope now that Lyca is charging for shipping they can at least reliably deliver the SIMs. For at least the first couple of months after the launch users were been complaining that their free SIMs never arrived. I experienced it myself and had to order a SIM three times before I finally got one!
If you don't want to pay $7, Lycamobile SIMs are still available for under a buck including shipping on both eBay and Amazon.
Source: lycamobile.us via HowardForums