According to photos posted on Twitter by the well know leaker of new mobile things @evleaks, Target Stores will be launching a prepaid MVNO this Sunday, Oct. 6. It will be called Brightspot and will use the T-Mobile network.
Brightspot will offer three plans:
- $35/month unlimited talk and messaging, no data
- $50/month unlimited talk and messaging, unlimited 4G data throttled to 2G speeds after 1 GB
- $65/month unlimited talk and messaging, unlimited 4G data throttled to 2G speeds after 4 GB
There are a couple of add-ons:
- $5/month: unlimited international texting
- $10/month: unlimited international calling
Customers can get 5% off plan prices by paying with Target's Red Card store credit card. There's also a loyalty incentive, Brightspot customers will get a free $25 Target for every six months they stay with the service.
Other details like what countries are included in the international options and whether there will be any roaming are unknown at this point.
With plan prices that are no better than competing T-Mobile MVNOs, Target may be attempting to differentiate its offer with relatively high end phones and LTE. @evleaks's photo shows a Samsung Galaxy S III and Android Police says other handsets will include the LG Optimus F3 and LG Optimus F6. SIM kits containing a standard SIM and a micro SIM will also be available. There's no word yet on phone and SIM pricing
Droid Life is reporting that LTE will be available, which seems plausible as all three phones mentioned are LTE capable. If LTE is included, Brightspot would be the first T-Mobile MVNO to offer it. Update: users report that LTE does not work on Brightspot.
Although the plan prices are nothing special, Target's massive network of stores could make Brightspot a success, particularly if phone prices are substantially discounted.
Sources and images: @evleaks, Droid Life, Android Police