35orLess is a new T-Mobile MVNO that launched this month offering a single plan, called the Live Plan, that includes unlimited voice minutes, messaging and data.
As the company's name suggests, the price of service is $35/month or less. The initial price for new users is the full $35, which includes a SIM. Use the code HFship to get your SIM shipped free. For subsequent months the price drops depending on how many new users sign up in the previous month. With seven days left this month, next month's price is currently sitting at $28.214, plus a Universal Service Fee of less than $2/month.
The unlimited data is throttled to approximately 128 Kbps after 500 MB in a month, 35orLess says they offer LTE, which is surprising as no other T-Mobile MVNO currently does. Equally surprising is that no extra charge voice and data roaming is also included.
There's one aspect of 35orLess business model that seems a little unfair. 35orLess plans restart on either the 1st or the 15th of the month. The $35 that new users pay only covers service until the latter of the two. For someone signing up today, Dec 23, their first "month" of service would end Jan 14 which means they only get 23 days of service. In order to get a full month of service you need to activate on the 1st or the 15th.
Interesting concept. The declining monthly price strikes me as a confusing gimmick. However unlimited talk and text, 500 MB of high speed data, including LTE and off network network voice and data roaming for about $30/month is currently an unbeatable deal.
For more about 35orLess see this HowardForums thread.
Update 12/27 - 35orLess posted on Twitter Next 100 customers $20 unlimited wireless. Promo Code: tweet20
Update 12/31 - The 20 promo is still available but 35orLess just announced that it will end at 10 PM ET today