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Page Plus Says Acquisition Means Better Phones and No Changes in Customer and Dealer Support

Verizon MVNO Page Plus Cellular sent the following email to its dealers today confirming that the company had been acquired by TracFone Wireless:

America Movil announced January 16th that its subsidiary TracFone Wireless has completed the acquisition of substantially all the assets of Start Wireless Group, commonly known as Page Plus Cellular.

This acquisition will be beneficial to Page Plus in that we will have access to an expanded selection of devices, and more resources in general. It will otherwise be "business as usual" - the same management and dealer support representatives will still be here to assist you and help you grow your business.

The call center will remain in Ohio, with all our trained customer service representatives continuing to serve our customers here in the United States.


While the message is reassuring, it's common practice in acquisitions to leave things as is for a period of time while the new owners study the acquired company's business practices before deciding what if any changes to make. Customer and dealer support is TracFone's weakest link. I sincerely hope that America Movil management uses Page Plus as a model for improving its own support infrastructure rather than simply shifting Page Plus support to TracFone call centers six months or a year down the road.

The "expanded selection of devices..." part of the message sounds good. I'm guessing it means that Page Plus will begin offering some of the better phones like the iPhone 5 and Samsung Galaxy S III that TracFone currently sells under its NET10 and Straight Talk brands. As always, there are rumors of LTE and easy BYOP activation of Verizon LTE phones coming to Page Plus soon - but as always they are just rumors until it happens.

Source; Page Plus via HowardForums

10 comments:

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  1. Kitty wouldn't move to FL to be near Tracfone HQ if PP management was staying in OH

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    1. For what it's worth, Kitty says her move to Florida is for the better weather and tax breaks. It's not like Maine is that close to Ohio either.

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  2. Page Plus needs to switch away from Verizon if they want LTE, and they should! Or they could do what Straight Talk and Net10 do, and let the customer pick which network they want to use.

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    1. I can't see Verizon keeping LTE from MVNOs much longer.

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    2. Oh? Why not? There's a reason Verizon has so few MVNOs: Because Verizon's wholesale department is the stingiest, most difficult to work with of them all. It is NOT easy to satisfy all the requirements, including, among other things, that they must achieve a minimum of 5,000 active wholesale subscribers within first 9 months of contract execution. Many MVNOs fail or are cut off from Verizon within 9 months for this reason. I'm not sure, but I'm guessing this may be what happened with some recent failed upstarts like Next G Mobile.

      Verizon recently announced they added 1.7 million subscribers, despite their lack of response to T-Mobile's ETF payouts. Verizon has no reason in the world to care about MVNOs or wholesale. They're so fat and happy, they couldn't care less about the customer.

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  3. I will believe it when I see it. The paragraph put it quite correctly>>>

    While the message is reassuring, it's common practice in acquisitions to leave things as is for a period of time while the new owners study the acquired company's business practices before deciding what if any changes to make. Customer and dealer support is TracFone's weakest link. I sincerely hope that America Movil management uses Page Plus as a model for improving its own support infrastructure rather than simply shifting Page Plus support to TracFone call centers six months or a year down the road.

    PagePlus says one thing now and what happens down the road is another thing. Take a good long look at America Movils other "acquisitions."

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  4. Hope for the best, prepare for the worst. I've seen what happened to Simple Mobile. I'll believe Tracfone if they leave Page Plus cs alone and it's still the same FIVE years from now. Not five months, not even a year...

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  5. I know from what happens from America Movils acquisitions in the past that the future does not look very bright due to CS and dealer support quality becoming absolutely abyssmal. Hopefully PagePlus breaks that trend and stays as is so to say even 5 years down the road. That way customer turnover will be held down and word of mouth positive experiences will make them stay as a great MVNO.

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  6. Page Plus should switch away from Verizon? Why? With better up to date 3G phones, something like the Moto G, a 3G Verizon S3, maybe even a windows phone, Page Plus could be in the sweet spot.

    I'm dreaming. I bet Page Plus will continue along the Tracfone path of releasing crap ZTE and Huawei phones.

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    1. as opposed to the stellar phones PP is offering now, like the Rio, the Ascend and the Milano?

      "I bet Page Plus will continue along the Tracfone path of releasing crap ZTE and Huawei phones."

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