Page Plus Cellular sent the following email to its dealers today confirming that the company had been acquired by TracFone Wireless:
America Movil announced January 16th that its subsidiary TracFone Wireless has completed the acquisition of substantially all the assets of Start Wireless Group, commonly known as Page Plus Cellular.
This acquisition will be beneficial to Page Plus in that we will have access to an expanded selection of devices, and more resources in general. It will otherwise be "business as usual" - the same management and dealer support representatives will still be here to assist you and help you grow your business.
The call center will remain in Ohio, with all our trained customer service representatives continuing to serve our customers here in the United States.
While the message is reassuring, it's common practice in acquisitions to leave things as is for a period of time while the new owners study the acquired company's business practices before deciding what if any changes to make. Customer and dealer support is TracFone's weakest link. I sincerely hope that America Movil management uses Page Plus as a model for improving its own support infrastructure rather than simply shifting Page Plus support to TracFone call centers six months or a year down the road.
The "expanded selection of devices..." part of the message sounds good. I'm guessing it means that Page Plus will begin offering some of the better phones like the iPhone 5 and Samsung Galaxy S III that TracFone currently sells under its NET10 and Straight Talk brands. As always, there are rumors of LTE and easy BYOP activation of Verizon LTE phones coming to Page Plus soon - but as always they are just rumors until it happens.
Source; Page Plus via HowardForums