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Target's Brightspot Wireless Lowers Plan Prices

Brightspot Wireless, which is Target Stores' prepaid T-Mobile MVNO,  has cut the price of two of its plans.
  • Brightspot's top plan had its price cut from $65 to $55. However the plan's high speed data allowance was also cut, from 4 GB to 3 GB. The plan also includes unlimited talk and messaging.
  • Brightspot's unlimited voice, messaging and 1 GB of high speed data plan dropped from $50 to $45
Both plans include unlimited throttled data after the high speed allowance is used up. Throttled speed is approximately 128 Kbps.

Although Brightspot sells LTE capable phones, LTE isn't available. According to the Brightspot site, high speed data is limited to HSPA+, which delivers real world speeds of up 11 Mbps.

Brightspot, which launched in October, 2013 is sold exclusively at Target Stores and online at www.brightspotmobile.com. Target Red Card users get a 5% discount if they use their Red Card to refill. Brightspot customers also get a free $25 Target card for every six months that they stay with the service. Coverage includes  the T-Mobile native network plus some off-network voice and text roaming. Data roaming is not available.

These price cuts make Brightspot a bit more competitive, especially for users who need or want voice roaming and don't care about LTE. None of Brightspot's competitors currently offer 3 GB of HSPA+ data for as little as $55/month, with or without roaming.  To compare Brightspot with its competition see T-Mobile and T-Mobile MVNO Prepaid Plans Compared.

Related: Target's Brightspot Mobile Launches. Here Are the Plan and Phone Details

11 comments:

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  1. they launched 6 months from now?

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    1. I believe he meant October 2013, not October 2014.

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    2. Corrected. Thanks for the proofreading.

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  2. They were out-competed right out of the gate. I had a feeling they would succumb to have to reduce their price. $45/month for 1GB of data on T-Mobile is still somewhat overpriced. The $55 plan is the better deal among its peers.

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  3. due to upgraded tmobile network, Tmobile hspa + can achieve 40 megs, You can google it, Atat hspa + is the network limited to 11 Mbps, I have actually gotten around 25 Mbps down on speed test using a htc one s sitting under a tmobile tower last year

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    1. The correct maximum HSPA+ speeds are 42 Mbps and 21 Mbps for AT&T. You will never see speeds this high on your phone on either network, though.

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    2. Speeds as high as 25 Mbps are very possible on T-Mobile's 4G (HSPA+ Dual Carrier/42 UMTS) network. However, according to Brightspot, users can expect "typical download speeds of 4-11 Mbps and upload speeds of 500-1800 Kbps." Source: https://support.brightspotmobile.com/articles/internet-services.html.

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  4. Does anyone know if WiFi calling works on Brightspot?

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    1. Brightspot/T-Mobile supports WiFi calling if the phone supports it.

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    2. Have you used WiFi calling on Brightspot? WiFi calling (using the T-Mobile app) usually doesn't work on MVNOs. There's a user review of the Brightspot LG F6 on target.com that says that WiFi calling does not work.

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