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AT&T Says It Will Relaunch Its Prepaid Operations Under the Cricket Brand By The End Of June

In today's AT&T Q1 2014 Earnings Conference call, CFO John Stephens revealed new information about AT&T's plans for the Leap Cricket brand, which it acquired March, 14 including;

  • AT&T will relaunch Cricket in the second quarter of 2014. which ends June 30. 
  • Stephens said the relaunch will include "combining with AT&T's existing prepaid operations" to create the new Cricket. AT&T has previously announced that only its Aio prepaid brand will be combined into Cricket. It's interesting that Stephens referred to "existing prepaid operations" rather than specifically mentioning Aio. That could be a hint that AT&T intends to merge both Aio and GoPhone, its other prepaid brand, into Cricket
  • The new Cricket will have a national presence that includes 3,000 distribution points (presumably stores) across the country. 
  • Transitioning Cricket's customers to the AT&T network will begin early in 2015 and is expected to take about 18 months at a cost of around 1.2 Billion.
  • Except for iPhone users, Cricket customers will need new GSM phones when the CDMA network is shut down. In response to a question, Stephens suggested that AT&T may give Cricket customers used GSM smartphones traded in by postpaid subscribers upgrading their phones under the "Next" program.
You can listen to a recording of the conference on the NASDAQ site. Stephens begins discussing Cricket at about the 26:20 minute point,

In other AT&T earnings news, AT&T surprised analysts by adding 625 thousand postpaid subscribers in the last quarter, nearly three times as many as expected. However prepaid subscribers declined by 50,000 and AT&T also lost 206.000 mainly prepaid (reseller) MVNO customers in the quarter. I'm sure that AT&T is hoping that the new Cricket will reverse its prepaid decline.

Related:
Good News For Cricket iPhone Users, Your Phones Will Work On The New Cricket GSM Network
AT&T Completes Acquisition of Cricket. Here's What It Means For Cricket and Aio Customers

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14 comments:

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  1. bah! won't believe that gophone will come under cricket. if so, they must have done some really heavy number crunching to decide to put everything together in a cricket-aio-gophone all-in-one combination. ugh. don't want to believe that nonsense - particularly when gophone just came out with new plans. sorry. no. sticking my fingers in my ears. don't want to hear it. closing my eyes. don't want to read it. agh. leave my gophone alone. lol

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    1. Sounds like a smart move. The Cricket footprint will be the former Cricket stores, current Aio and ATT locations as well as Walmart, Walgreens, K-Mart, dollar stores, etc. People will quickly learn that Cricket is offered by ATT.

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  2. I would consider going with Cricket if they provide something like 10GB of high speed data for about the same price as T-Mobile's unlimited plan. The only thing disappointing about T-Mobile is it's lack of LTE coverage but still better than Sprint. Maybe I'll see what the next stage in the network upgrades entail. T-Mobile did introduce a fairly ambitious plan to upgrade 2G areas to LTE.

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    1. Cricket does have a 10gb plan, supposedly LTE inc Sprint roaming.$70 inc hotspot.

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  3. I was wondering when this was going to happen. So Aio and GoPhone will become Cricket now. It's a good move on AT&T part.

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    1. All used cricket phones besides iphone will now have zero resell value, There will be no more flashing since metro pcs and cricket are now fully under atat/tmobile

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    2. Used Cricket CDMA phones can be flashed, so they will have resale value.

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    3. Apparently unknown poster didn't read the article, the cricket CDMA network won't be decommissioned for another year at the earliest, and furthermore, AT&T will probably give a handsome credit to cricket cdma customers to join cricket gsm, one more point, when has any phone has great resale besides iPhone?

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  4. hmmm what would I get for a cricket HTC one v? !

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  5. They couldn't get T-Mobile so they settles on much smaller Cricket, probably a good move.

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  6. Just chatted with an att cust. service rep online. they said Gophone will remain separate. I currently have a Gophone, tried AIO out for a family member. Speeds are capped for both hspa and lte, customer service is spotty. Going from Gophone to Aio/cricket would be painful.

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    1. AIO speeds are not capped, they are throttle (low Speed) after you use the plans allocated amount. So technically they are unlimited for the amount of data, but again throttle down after you use up your plan's allowed amount.

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  7. I would like to see a $40-$45 plan that includes their Muve Music service.

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