CFO mentioned that the carrier would be relaunching the Cricket brand by the end of June. The relaunch will combine Aio and Cricket under the banner of "New Cricket". AT&T promises that New Cricket will feature a nationwide dealer network and be aggressively promoted.
AT&T held a presentation for Cricket dealers recently where they unveiled New Cricket's plan structure. It looks like this:
- $25 Unlimited Talk & Text, no data
- $40 Unlimited Talk and Text 500MB of data
- $50 Unlimited Talk and Text 2.5GB of data
- $60 Unlimited Talk and Text 5GB of data
If those plans look familiar they should as they're identical to Aio's current plans. In fact New Cricket is a lot like old Aio. Just as with Aio, there will be a $5 auto pay discount and a family plan with four lines that includes unlimited talk & text and 500MB per line for $100/month.
Dealers were told that New Cricket will always offer a $50 retail price smartphone for them to sell. Aio currently has the ZTE Prelude Android phone for $49.99.
New Cricket will have at least one feature that Aio doesn't. Customers will be able to add a tablet to any of the $40 and higher plans at no extra cost, with the tablet sharing the plan's data allotment.
AT&T didn't reveal when New Cricket would launch but said training sessions for dealers would begin soon. It also looks like the mycricket.com domain might be retired, Aio Wireless has acquired the domain NewCricket.com although there's nothing there yet, just a blank page.
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