Boost Mobile has quietly killed off its Monthly Unlimited with Shrinking Payments plans. The plans, which debuted in October 2010, offered Shrinkage, a loyalty discount that reduced the monthly plan price by $5 for every six on time payments. The maximum Shrinkage reduction was $15 after 18 months. Boost heavily promoted Shrinkage with a series of TV spots and the feature seemed popular with customers. The Shrinkage plans which included unlimited voice, messading and data including 2.5GB of unthrottled high speed data had starting prices, before Shrinkage, of $50/month for feature phones, $55/month for Android devices and $60/month for BlackBerrys.
But now its gone. Effective July 1, 2014, Shrinkage plans are no longer available to new or current customers who aren't already on a Shrinkage plan. Current Shrinkage plan users can keep their plans as long as there account stays active and they don't switch to another plan. Payments will continue to shrink every six payments for current Shrinkage customers who haven't reached the the $15 maximum.
Shrinkage's replacement are Boost's Select Plans which launched in May. There are three Select Plans, all include unlimited voice minutes, messaging and data but differ in the amount of included high-speed data:
- $40/month - 500MB of high-speed data
- $50/month - 2.5GB of high-speed data
- $60/month - 5GB of high-speed data
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