ItsOn, the company behind Sprint MVNO Zact Mobile, announced today that has reached an agreement with Sprint Corporation to power a new Sprint prepaid brand. The existing Zact service will be shut down at the end of August.
On July 4, Zact stopped accepting new customers and notified current ones that the Zact service would be shut down and replaced by a new option. Zact is allowing current Zact customers to continue to use the service free of charge until the shutdown. Customers will have the option of transferring their devices and numbers to the new Sprint service.
Zact featured a modular pricing model that lets users build a custom plan by choosing from different sized buckets of minutes, texts and MBs of data. A Zact plan could be used as a family plan with multiple phones sharing the same bucket of minutes, texts and data. Zact offered parental controls that let parents set curfews and block specific apps or contacts. Account management was done on the phone using an a pre-installed Zact app. Supposedly because of the Zact app's tight integration with the phone and service, Zact did not allow users to bring their own phones, which I think limited adoption.
Update 7/17: Zact has reportedly notified users that it will shut down August 3. Zact says that users who transfer to an un-named "new Sprint no annual contract service" will be able to use their Zact phone with no interruption in service. Neither Zact or Sprint have released plan and pricing details for the new service or what customers need to do to transfer to it.