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2,800 GameStop Stores to Sell Cricket Wireless Phones and Service

AT&T's Cricket Wireless brand and GameStop Corp announced today that they have teamed up to sell Cricket Wireless phones and service in more than 2,800 GameStop U.S. store locations.

After a successful trial in select markets, GameStop stores will begin offering Cricket Wireless starting next month with the phased rollout expected to be completed by the end of October.

GameStop will expand its buy-sell-trade program to let customers sell their existing phones, video game systems, and other electronic devices to GameStop and use the proceeds of the sales to purchase new Cricket phones.

GameStop Corp. already operates a number of Cricket branded exclusive stores. Today's announcement extends the partnership between the two companies to put Cricket phones in actual Gamestop stores.

Source: Cricket Wireless

Related: Prepaid Operator Profile: Cricket Wireless (GSM)


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41 comments:

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  1. Will Cricket stores that aren't owned by GameStop close now?

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    1. I hope not but the increased competition might put some out of business

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    2. Dennis: The existing Cricket stores might thrive if the remember "customer service". That is, Serve the customers. The Gamestop stores I know open ridiculously late. If the Cricket stores opened much earlier, they could snag business. That's how to win: serve the customers.

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  2. Not good for cricket dealers already established.

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  3. In the long run, this might also prove to be a disastrous move for GameStop as GameStop's core business function is not in wireless. GameStop could end up going the way of Radio Shack.

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    1. Actually PC and console game sales have been declining for a while now. I think Gamestop is trying to diversify and get a piece of the mobile gaming market.

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    2. I get why handheld gaming systems aren't selling as much. But why aren't the game consoles selling?

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  4. That's a big deal. One thing holding me back from Cricket was the total lack of stores. This changes everything.

    As for "Cricket dealers already established", I've never been able to find any.

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  5. This is a great move for At&t. They ended their Cricket brand MVNO relationship with Radioshack a dying store to Gamestop which is the go to place for games and stuff like that. With this At&t gets more of the pie seeing as Gamestop is not a MVNO it's just reselling Cricket wireless phones and service. Plus, we know who loves games; teens do so they walk in get a new game and say hey mommy can I get my first cell phone and plan and bam there you go this is where the partnership comes in handy.

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  6. I agree with Dennis' assessment. GameStop has to evolve. Dennis, aren't the dedicated handheld console sales dwindling too? I can't recall the last time I saw someone with the current (recent?) version of a Gameboy, and are they still making a PSP version?

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    1. I agree that gaming handhelds have been largely replaced by mobile phone games.

      Anothing is that In the last year I've stated seeing slick, high budget TV spots advertising "free to play" Android and iPhone games. All the TV ads for games used to be for console games. You never used to see mobile phone games advertised on TV. The market is changing and GameSpot is changing with it.

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    2. Dennis: And if this is extremely successful, and videogames dwindle more, the whole chain could convert to Cricket Stores.

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  7. Looks like the more dominant AT&T has called a play that one would expect from John J. Legere, the CEO of T-Mobile to do for Metropcs....
    AND going after the younger crowd (no offense you older gamers!) and customers of Gamestop.. with easy trade ins, swaps, etc... where they already frequent.
    GET THOSE YOUNGER accounts on the books using CRICKET/ AT & T locked phones.. (maybe mature them into AT&T proper with faster lte speeds in the future.. AH those bigger $$$$).......and do it with the right timing.... so

    Likewise, make news right before T mobile's 7.0 announcement....to be on wed.. I believe..

    CRICKET announces 2800 ----

    that's TWENTY EIGHT HUNDRED NEW LOCATIONS...

    right after Metropcs has announced just 10 new markets for total of now is it 55? for that branding...

    Let's hope for the benefit of alll prepaidphone users... T mobile gets more aggressive with Metropcs..say in individual line pricing and unthrottled data allowances..
    one can hold out a little hope right? (if they are trying so hard to sell the T mobile corporation to somebody, looks like just any somebody lately just sooner than later....

    isn't it best not let the smaller existing market share numbers slip backwards?)

    And yes,,, the franchise Cricket dealers already have the convenience of Cricket online with no activation etc.. to compete with... so 2800 other outlets likely cuts into each owner's upside...
    so let's hope that some can/will waive the fees to get the accounts into their stores.. and UP the customer service.. with knowledgable employees... and retain more of those accounts!

    Oh how some... of us....despite contrary evidence..
    (and here knowing that this is that BIG ole AT&T and many have had their experiences with that oligopoly) .
    . will still..

    .............. try to look on the positive side...

    AT LEAST THE READERS OF PREPAIDPHONENEWS.COM HAVE DENNIS
    keeping us all informed of the ongoing changes... in this sphere of the mobile world-

    (and isn't it much better reading than watching that so-called REALITY TV!!!)

    So think about helping your friends and neighbors out a little... maybe even save them some money, and surely they'll become better informed by turning OFF the BOOB TUBE for a few minutes and checking out this site..

    It just makes $ense if you really want to THANK Dennis for his time and effort..
    to help build up the numbers coming to his business site... reward him a little by sharing his link with others... sounds like a WIN WIN for all involved...

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    1. This is a long long post.

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  8. Replies
    1. What? "At&t pulled a t-mobile!" You mean they pulled down most of their towers and became an uncarrier with uncoverage?

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  9. If cricket gives out free sims then it's a game changer.

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    1. I don't see free sims as a big deal. They are low cost, one time charge already, aren't they?

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  10. I hope that Cricket is planning ahead to handle the the huge influx of customers ( infrastructure and CS). Based my recent online and phone experience, their CS is already behind.

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  11. The network looks great (like, magnitudes more coverage than T Mobile or Sprint). The deals look good. What are the real drawbacks, complaints about Cricket?

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    1. You aren't getting full data speeds with cricket. Their 4G LTE is throttled to 8mbps and their HSPA+ speeds are throttled 4mbps. Also, Cricket does not allow tethering per terms of service. The second condition is a show stopper for me.

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  12. That sounds faster than what I have so far. And I've never tethered, so these drawbacks look bearable on my side.

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  13. Cricket is adding more data to its plans on September 13.

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    1. Is the more data a "rumour" or has this been actually announced already?

      and 13th is this Saturday,,,so why not on a weekday to get more "Press" coverage...

      especially since mobile announcement wise... this seems to have become "THE WEEK" for it... at least carriers jumping in wanting a bite of the apple. :)

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  14. How much data will Cricket add?

    By the way, Dennis, this site just now threw a political campaign advert that covered the screen for a while before I could get rid of it. Never seen that kind of user-harassment from the ads here.

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    1. Dennis answers Cricket Data increase amount in his new post:

      http://www.prepaidphonenews.com/2014/09/cricket-wireless-adding-more-high-speed.html

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    2. The $40 Basic Plan's high-speed data doubles from 500MB to 1GB per month
      The $50 Smart Plan gets an increase from 2.5GB to 3 GB per month
      The $60 Pro Plan goes from 5GB to 10GB per month

      The "ad" is a one day protest to try to save Net Neutrality that this and hundreds of thousands of other sites are participating in. It simulates what this site would look like if Comcast, AT&T and other big ISP are allowed to slow down traffic to sites that don't can't afford to pay them extra for preferential treatment.

      The message will only be show today and only once to each user. You can make it go away by refreshing the page of clicking the "X" in the overlay's top-right corner

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    3. CTIA, the biggest US mobile industry trade show is going on is Las Vegas this week so expect lots of announcements. The Cricket data increase was officially announced today by Cricket in a press release.

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    4. Sorry Dennis... one way to turn me against any cause is for it to use intrusive, malware-like harass ads like that.

      In any case, I never saw the content. I purposefully tuned it out due to the illegitimate delivery system. This cause has given itself a black eye. Kind of like telemarketing. This makes me seriously consider a total ad blocker which will eliminate it all.

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  15. Additionally, the abusive ad by this political pressure group makes them come out worse than ATT and Comcast. I live no where near these regional cable companies, am likely never to. They've never done this kind of thing to me. Yet, this political pressure group felt the rules didn't apply to them, and they HAVE done it.

    Prior to the ad, I had a good opinion of views to protect network neutrality. The abusive hijacking ad has negatively impacted my view of it.

    If I see it on another site, off goes a letter to my Senator opposing network neutrality.

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  16. I think everyone is in favor of net neutrality except for ISPs. Only the government can guarantee net neutrality. What's the point of showing ads to everyone else?

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    1. And I've already seen the political pressure ad twice on this site, today.

      Doing something bad to people to make the point that others might do something bad misses the point: you are still doing something bad.

      This would have been fine if this was an ad banner, like everything else. Doing shady tactics of Javascript/etc popups, with delay spinners just for the purpose of delay is abusive, counter productive, and makes the advertiser come across as evil, regardless of the cause.

      Delete
    2. The ad is asking you to sign a letter that will be sent to the FCC and your congressional representatives asking them to implement strong and unambiguous net neutrality rules.

      The big ISPs are spending millions on lobbying and contributions to politicians in an effort to end net neutrality.

      Today's action is a grass roots effort by individual website owners to put pressure on lawmakers to do the right thing and preserve open and equal access to the internet. I urge you to sign the letter at https://www.battleforthenet.com/

      Delete
    3. The ad uses a cookie to prevent it from appearing more than once. If you use multiple browsers you will see the ad once in each browser. If you clear the browser's cookies you will see the ad again the next time you load the page. If you block cookies you will see it every time.

      This is a one day protest, I have no plans to run ad overlays on the site after today.

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    4. I understand now. Thanks Dennis. Keep fighting the good fight.

      To Anonymous
      The ad surprised me too. But many other sites have far worse ads that are much harder to get rid of.

      Delete
  17. It looks like Sprint gave up on buying T-Mobile because the government wasn't going to allow it. If lawmakers do the right thing they won't let AT&T buy DirecTV nor Comcast buy Time Warner cable as well as keep the internet the way it always as been and always should be.

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  18. Dennis' explanations of this have pretty much outdone the damage done by the malweb ad. And then some!

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  19. Bad news on this

    From Dallas News

    "Grapevine-based GameStop said this morning it will begin selling new smartphones from Apple and Samsung along with no-annual contract service from Cricket in 2,800 of its more than 4,200 U.S. stores starting next month. "

    That's only two-thirds of the GameStops to have Cricket. That means one-third of the Gamestops will be the bad ones that don't. That's a high chance. That's kind of a bungled way to roll this out. It means that I won't automatically have Cricket support from my Gamestop's.

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    1. Now that might be good news for some franchise dealers... i.e. it's possible that the agreement doesn't allow gamestops to sell where there are nearby cricket stores already.. or smaller towns where the population couldn't support both... >>> if not some cricket dealers who've already put up $$$ at risk might not make it...

      but long term.. if online & big box, chain store resellers continues to grow.. how profitable are stand alone's going to be.... i.e. how much in store customer support locally is there really now? maybe a better sales staff if the commissions right?

      with those in store activation fees & I think a device change fee..as well as allowing a fee for those who come in to pay their accounts...the carrier is encouraging online sales and keeping those accounts online...
      & it looks like even the big carriers seem to be letting more of the brick & mortar sales expenses be on the big boxes, and chain store resellers like AT&T's Cricket Division is doing with Gamestop?
      Or are you seeing them opening new stand alone stores in your area???

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  20. I called a guy at Gamestop... a store manager, and he'd never heard of this.

    His only knowledge of Cricket was the claim that Cricket is partially owned by Gamestop. I am sure this is entirely erroneous, as Cricket is just a face of ATT now. He had never even heard of Gamestops carrying Cricket Wireless,and he had just gotten back from a Gamestop conference where this was never mentioned.

    Maybe this is all a vapor-event???

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