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Straight Talk Launching $35 Unlimited Everything Plan With 500MB Of High Speed Data

A reader spotted a display in Walmart on Black Friday that mentions a previously unknown Straight Talk $35 month plan. The new plan offers unlimited talk, text and data, with the first 500 MB of data at full speed and the rest throttled. He snapped a photo of the display and shared it with Prepaid Phone News on Facebook. No airtime cards for the new $35 plan were available at Walmart and there's no mention of the plan on the Straight Talk site so it appears the plan isn't actually available yet.

It certainly makes sense for Straight Talk to have a $35 unlimited plan as most of its competitors, including Boost Mobile, Virgin Mobile, GoSmart and (with autopay) Cricket already do. Straight Talk's pricing isn't particularly competitive however. Boost, Cricket and GoSmart include a full 1GB of high speed data and Boost and Cricket have a higher throttled data speed of 128 Kbps vs. Straight Talk's 64 Kbps. As Straight Talk has a history of undercutting everyone on price I'm surprised they didn't include at least 1.5 GB of high speed data with the plan.

Straight Talk does have one big advantage in that it's available on each of the four networks. Boost, Cricket and GoSmart are on Sprint, AT&T and T-Mobile respectively, so when the Straight Talk plan goes live, it will be the only $35/month unlimited everything plan on Verizon.

Related:
Prepaid Operator Profile: Straight Talk
The Best US Prepaid Phone Plans For Data Users


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46 comments:

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  1. If you need Verizon network, I would go with Page Plus $40 plan and use Callingmart to pay your bill. That would give you 1GB of data for $38 no tax/fees. Straight Talk throttle speed is unusable and after taxes the price will be about the same.

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    1. Or $35.95 with wholesale account with pageplus direct.

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  2. Is this new plan exclusive to the Verizon network?

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    1. Probably all four networks like the rest of Straight Talk's plans

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  3. ATT and VZW networks ? Step in the right direct but they need to match Cricket Wireless
    (Need a family / group plan multi-line discount. Match or beat CW high speed data allotment)

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    1. They have a family plan under the "Family Mobile" at Walmart. It's on T-Mobile networks.

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  4. Thanks for point out the very low (basically unusable) ST throttle speed of 64 Kbps . I'll pass.

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  5. Interesting development. But I think we'll pass on Straight Talk's restrictive handsets and premature data throttling they're known for.

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    1. You can use any phone you want on Straight Talk. You do not have to buy one of their phones.

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  6. Replies
    1. Pageplus is owned by America Movil.
      Very good customer service in my opinion. But I have tempered my expectations when on prepaid.

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    2. Page Plus customer service has declined with the closing of their US call center.

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    3. OT, but when will we see some low priced Verizon 4G phones for ST ?

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    4. Page Plus CS has gone downhill (offshore).

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    5. I had to call PagePlus offshore three times when their backend system burped and would not let my dealer renew our plan. Dealer checked with CS and said my number was lost on the last day of service. PagePlus told me it was not lost, just a system error. After 3 days the supervisor restored my number to their system and gave my $60 balance back. Other than the 2 hours I had to spend on two renewal orders, the three calls plus a little trouble communicating with the 3 reps, and 4 days without phone service, I was satisfied with the result. ;-)

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  7. If Straight Talk just starting being honest about data policies and don't cut people off early or throttle them early then they could get a lot more people to switch from even Tier 1 carriers.

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    1. My whole family and my brothers family has been with ST for man years. None of us has ever been throttled. This included 5 teenagers on their phones all day like most.

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  8. "Straight Talk has a history of undercutting everyone on price"

    That's only true if you didn't read their ToS. For the first couple of years, they gave you unlimited everything AS LONG AS you didn't download or stream anything. LOL It was right there in black and white. I'm surprised that people bothered to sign up for it at all, let alone acting shocked when they got throttled.

    Later they put a cap on it and actually let the world know how much data they really wanted to give you for that $45. Even now, they still throttle people early which is not surprising given their history.

    One drawback of having all 4 carriers is that ST can't offer a plan that doesn't work on one of them. Red Pocket tries to get around this by having "flagship plans" for all four and specific plans for the individual carriers. ST doesn't do that. As it is, $35 500MB does compete with AT&T and VZ's in-house prepaid brands.

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    1. "...they gave you unlimited everything AS LONG AS you didn't download or stream anything."

      Lol, it's like saying unlimited text as long as you don't send any, or unlimited voice as long as you don't make any outbound calls.

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    2. I'm no fan of Straight Talk but it's been a couple of years since I've heard of Straight Talk terminating anyone for data "abuse". They just throttle your data now, talk and text aren't affected.

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    3. "Our dataplan is unlimited, but we reserve the right to restrict or eliminate access through the remainder of the billing month, or until January 2028, whichever comes first, if you do any of the following (1) stream video, (2) play Angry Birds (3) take pictures of birds. (4) visit web pages with graphics (5) stream music (6) use any social media site other than Myspace (7) use Myspace. (8) post message board posts critical of this telecom providers, its subsidiaries, or its competitors (9) make use of png, jpg, gif graphics. (10) make too much use of the letter "N" in text messages (11) go over 23% of your data allotment at a point which is greater than or less than 14 days into the month other than days that include the letter "T".

      We look forward to your committed monthly payments as you enjoy our outstanding service. Note: If you find yourself without the ability to make phone calls, please call the phone number on the next page. If you find yourself without web access, please visit our web site."

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  9. ATT Cricket's $35 plan (with auto-refill) includes ALL taxes and 1 GB data. ST's $35 plan would have taxes added making it about $38 AND the poor CS ST is known for.

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    1. I'm encouraged that prices are slowly dropping every few months. I kept a 2004 Cingular (ATT) rate brochure and laughed at those rates 10 years ago: $59.99 for 850 minutes with no texting or data. $9.99 for 2 MB data add on. Dennis, can you remember what prepaid was like 10 years ago? Maybe a retro column?

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  10. Jeff, retro 10 years ago? Lol

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  11. I was paying about $60:for sprint in 2006 for that and a few hundred texts.

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  12. So any word on when this plan might show up to purchase?

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  13. Have not seen a new Straight Talk $35 plan reported anywhere but here. I don't think it's a real plan coming. It make ZERO since to have a $30 dumb phone plan and $35 plan smart phone plane.

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  14. I'm using the $35 plan with no issues at all. I'm starting my 2nd month using it. I found my 1st card in October. I don't have data turned on as most generally I'm somewhere that has wifi (not that I use data on my phone anyway, I prefer a 19" screen).

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    1. Where are you buying the ST $35 plans from? Straight Talks website doesn't have them. Walmart's website doesn't offer them?

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  15. No walmart stores around here have them. Seems strange walmarts site and ST's site don't carry them, real strange.

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  16. Dennis

    Straight Talk confirmed to me last night via email that ALL the plans they offer are at the following link.

    http://www.straighttalk.com/wps/portal/home/shop/serviceplans

    I don't understand why you are trying to fool people into thinking there ia a $35 plan available now, there is not.

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    1. Sheesh, the post mentions that I'm just passing on what what a reader reported seeing (and took photos of). It's possible the $35 plan is something Straight Talk is testing in selected markets. Or it could be a hoax. The bottom line is that it's not available to you (or me) currently.

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  17. I just saw that ad for $35 plan at Walmart on the tv's they have playing. I called ST up and asked them about it and they told me that you could only buy it at Walmart stores. I am looking for it now. I will update if able to find it.

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  18. I bought one and activated it seems to be working fine. I got it in a walmart store in NH

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  19. I have also used the $35.00 plan for several months now. I can only find them in Walmart stores though. WV, KY, & OH tri-state areas.

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  20. I can only find it under My Links when I log into the ST website. Once I select, buy a plan, it shows the $35 plan under Special Plans.

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    1. Straight Talk is pathetic. They advertise the card and I have purchased 2 cards in the past. NOW they don't have any at the 3 nearest Wal-Mart stores. One of the stores didn't even know they existed. How pitiful for the world's largest retailer.

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  21. I work in the wireless dept at Walmart. Last Black Friday I saw the ad on our display tvs and asked our straight talk rep about it. He told me that the ad played in error at my store as the plan is being tested and is only available in a few areas. So it's completely understandable that the associates at your store was unaware of the plan being offered.

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  22. This rumoured $35 Straight Talk Wireless probably never came into fruition, probably because Verizon rushed in and to AM at the last minute to bring the Total Wireless brand to market as another Only At Walmart brand to gain a foothold of the $35/Month threshmark. Wanting of course to have it all to theirself and not sharing it with any of the other 3 carriers under the Straight Talk brand.

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    1. Total Wireless is American Movil. i.e. Straight Talk, Net10, and Tracphone. Guess again

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  23. Straight Talk Customer Service claims that the $35 "Unlimited Plan" was a short term WalMart Promotion last Dec that has been discontinued and no longer available either at retail Walmart Stores or directly from their Straight Talk Web Site either. For now, only the $30 1500 Minute 30 Day or the $45 Unlimited Minute 30 Day Cards are available at this time. Pressure from T-Mobile and other Carriers could eventually force them to put them back on the Market. Time will tell. Big jump from $30 to $45 if you don`t "live" on the Phone!

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  24. Pressure from AT&T`s "Cricket" Walmart`s (own) branded Pre-Paid $30@ Month Unlimited Talk and Text as well as pressure from a host of other competition will eventually pressure Straight Talk to up its Basic $30@ Month Plan from 1500 minutes to (unlimited) too for the few limited "Basic" Phones it allows to run on its $30 a Month Plan. Whats the big deal? If your not using a "Smart Phone" with Androids and Apps, how the hell much Data is anyone going to use on its $30@ Month Plan anyway?

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  25. I saw the $35 Unlimited Plan card this past weekend at a Wal-Mart in New Hampshire. I believe the card had a 2015 date on the back of it.

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    1. I'd never heard of it until today when I saw one, with Wal-Mart receipt, listed on eBay and started searching online to find out about it, which brought me here.

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