The Beat news letter for independent Boost and Virgin Mobile dealers are a couple of cryptic bullet points:
- Effective Nov. 10, as your doors have depleted their Virgin Mobile inventory and are ready to convert to Boost Mobile, please mark “Need” in the VM Transition Status field in the merchandising section of IPOP, to enable the Merchandising team to ship the needed transition kits.
- Conversion Kit Update: In our ongoing efforts to transition away from the legacy fixtures, we are no longer going to send a Conversion Kit for the legacy fixtures. Dealers can disassemble and throw out the Virgin Legacy fixture when they have depleted their Virgin inventory.
I can't imagine this change will be good for dealers. The combination of Boost and Virgin gave them a wide range of plans to sell. Virgin has plans starting at $20/month. Boost's least expensive plan is $35/month. Removing Virgin Mobile from a dealer's lineup means fewer choices to offer to price conscious cash customers. This will hurt dealers, especially when mass market competitors like Walmart and Best Buy can still offer cheaper plans from Virgin Mobile and TracFone.
Prepaid Operator Profile: Virgin Mobile
Prepaid Operator Profile: Boost Mobile