Cricket Wireless announced today that it has sold the Muve Music service to Paris based streaming service Deezer. Cricket will begin offering Deezer to its customers by Jan 31 and will discontinue Muve service on February 7, 2015.
Cricket picked up Muve as part of its acquisition of Leap Wireless and its Cricket Communications subsidiary last March. Legacy Cricket CDMA customers with Android phones receive Muve at no extra cost as part of their plans. However, Cricket is in the process of migrating its CDMA customers to its new Cricket service that uses AT&T's GSM network. Cricket announced today that it will begin shutting down the Cricket CDMA network March 15 with the shutdown scheduled to be completed by Sept 15, 2015.
Cricket will discontinue its existing Muve Music service on February 7, 2015 and will offer existing Muve customers a free trial of Deezer beginning by January 31. The length of the trial varies:
- Current Muve customers who sign up for Deezer while remaining on the CDMA network will receive a free trial of Deezer through 03/31/15. After March 15, they will only have access to Deezer Free, Deezer's free streaming radio service.
- CDMA Muve customers who migrate to the new Cricket GSM network and sign up for Deezer will receive a longer free trial. They will get Deezer for free until their their first plan renewal after April 30, 2015 when they will be automatically billed $6/mo for Deezer unless cancelled. They will also be able to transfer their existing music libraries and playlists to Deezer although some Muve tracks are not available from Deezer and will not transfer,
- New and existing Cricket customers on the GSM network, where Muve was never offered, will get a 15-day free trial of Deezer. After the trial ends, they will be automatically billed $6/per month for Deezer.
Deezer is a streaming service so its not really a direct replacement for Muve where customers downloaded tracks which they could play offline without using data. However Deezer works on more platforms than Android-only Muve including; iOS, Android, Windows Phones and Bose and Sonos audio systems and has a bigger catalog, 35 million songs versus 20 million for Muve.
Sources: Cricket, TechCrunch, FierceWireless