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Cricket To Replace Muve Music with Deezer

AT&T's Cricket Wireless announced today that it has sold the Muve Music service to Paris based streaming service Deezer. Cricket will begin offering Deezer to its customers by Jan 31 and will discontinue Muve service on February 7, 2015.

Cricket picked up Muve as part of its acquisition of Leap Wireless and its Cricket Communications subsidiary last March. Legacy Cricket CDMA customers with Android phones receive Muve at no extra cost as part of their plans. However, Cricket is in the process of migrating its CDMA customers to its new Cricket service that uses AT&T's GSM network. Cricket announced today that it will begin shutting down the Cricket CDMA network March 15 with the shutdown scheduled to be completed by Sept 15, 2015.

Cricket will discontinue its existing Muve Music service on February 7, 2015 and will offer existing Muve customers a free trial of Deezer beginning by January 31. The length of the trial varies:
  • Current Muve customers who sign up for Deezer while remaining on the CDMA network will receive a free trial of Deezer through 03/31/15. After March 15, they will only have access to Deezer Free, Deezer's free streaming radio service.
  • CDMA Muve customers who migrate to the new Cricket GSM network and sign up for Deezer will receive a longer free trial. They will get Deezer for free until their their first plan renewal after April 30, 2015 when they will be automatically billed $6/mo for Deezer unless cancelled. They will also be able to transfer their existing music libraries and playlists to Deezer although some Muve tracks are not available from Deezer and will not transfer,
  • New and existing Cricket customers on the GSM network, where Muve was never offered, will get a 15-day free trial of Deezer. After the trial ends, they will be automatically billed $6/per month for Deezer.
Deezer, which is big in Europe, is making a push into the US market.  In addition to acquiring Muve, it also picked up US based streaming talk radio and podcast service Sticher in November and has opened an office in San Francisco to better serve US customers and operators. Deezer has 16 million active users worldwide, although only 6 million are on paid plans. Muve had 2.3 million customers, all paying, before Cricket was acquired but probably has many fewer today as the majority of Cricket's CDMA customers have already migrated to Muve-less GSM. In addition, Deezer doesn't automatically gain all of Muve's customers who have to opt in to switching to Deezer and eventually pay an extra $6/month.

Deezer is a streaming service so its not really a direct replacement for Muve where customers downloaded tracks which they could play offline without using data. However Deezer works on more platforms than Android-only Muve including; iOS, Android, Windows Phones and Bose and Sonos audio systems and has a bigger catalog, 35 million songs versus 20 million for Muve.

Sources: Cricket, TechCrunch, FierceWireless


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20 comments:

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  1. Is this the Number One source for such news? Perhaps, undisputed; Howard Forums appears to have conked out.

    Anyway, I thought that earliest versions of Cricket including some music streaming that was counted independently of other 3G/4G etc cell data usage. I might have remembered that entirely wrong.

    So, I wonder...
    1) Did they have such a service?
    2) Is Deezer such a service?
    3) If it isn't than is this any better at all than using Milk, Spotify, etc other than having a short free trial period just for being on Cricket?

    Fourth question: does the Deezer app let you adjust the bandwidth? So you can "dial it down" and not kill your data allotment? The otherwise excellent "TuneinRadio" does not allow this, and can be a real data hog.

    ReplyDelete
    Replies
    1. 1. No, they never had such a service. Muve Music was a response to older download-only music stores such as the Sprint Music Store and other stores offered by carriers that eventually died out. Currently, Virgin Mobile is the only prepaid brand with its own download service.

      2. Deezer is a streaming-only service in the vein of Spotify and iTunes Radio. It does not allow for individual track downloads, but does allow users to cache a playlist or album for offline listening

      3, This is no better or worse than other streaming music services aside from being slightly cheaper per month.

      4. No, it does not unfortunately, and that's a strike against it.

      Delete
  2. What's the difference between Deezer free and the $6/mo service? And can you use Deezer free on GSM Cricket?

    ReplyDelete
    Replies
    1. Deezer Free is internet radio. You can choose a station but not individual songs. I believe the paid service lets you pick songs and create playlists. Cricket and Deezer haven't said whether the free service will be available on GSM.

      Delete
  3. Does using Deezer use data on Cricket plans?

    ReplyDelete
  4. Hey Dennis, I'm thinking of going to ROK Mobile at the end of the month because I'm tired of how dirty and shady the new Cricket/ Cricket in general is. What's your thoughts or have you heard anyone tried their GSM service out?

    PS: This is a joke of an offer by Cricket by offering Deezer instead of an carbon copy of Muve music. It's a joke of a deal IMO.

    ReplyDelete
    Replies
    1. I switched from Virgin to the new Cricket, and it is 100% better in every way.

      Web app better, CS better, LTE much faster etc etc etc

      I might be forbidden to say it, but the coverage is more than twice as good too.

      Delete
    2. @Arian Gomez. I haven't seen any complaints about ROK which suggests that it works as advertised and users are happy. On the other hand at $56 to $65 per month after taxes it isn't significantly cheaper than Cricket plus Deezer.

      Delete
    3. Does ROK really include unlimited unthrottled LTE data?

      Delete
    4. 5GB on the T-Mobile network with ROK vs 10GB on the AT&T network with Cricket.
      Cricket might still be the better deal.

      Delete
    5. The MetroPCS unlimited unthrottled $60 plan with Deezer or another music service might be the best option.

      Delete
    6. Hey guys, can I order and get a MetroPCS sim card kit and have service with them if Iive in a market that doesn't have a MetroPCS store?

      Delete
    7. Go to the MetroPCS.com website and try to order a SIM. If they will ship to your address the SIM will work there.

      Delete
  5. If people are going to burn up their data plan and batteries streaming media, why would anyone pay a monthly fee versus using grooveshark in chrome?

    ReplyDelete
    Replies
    1. Compared with the free version of Grooveshark, Deezer has no ads, twice as large a music library and is app rather than browser based which should be more robust.

      Delete
  6. Spotify does offers offline listening. Student plans are only $4.99.

    ReplyDelete
  7. Spotify is very nice. Plus you can use it on your computer ad free if you pay for the subscription. Its great for Album Rock, Classic Rock, Progressive Rock meaning you get the entire albums and not have certain songs grayed out. It even has Led Zeppelin and Metallica which both artists are not on most subscription services. I've found most of the Pink Floyd, Queen, and other hard to find UK Artists there as well. So If your a Progressive Rocker Spotify may be what you want.

    As far as Sprint and their MVNO's your 4G coverage is very limited. No 4G in NE, NC so I'd stick to Verizon, Cricket, AT&T, US Cellular prepaid plans here.

    ReplyDelete
  8. Mr Progressive: Not to belabor the coverage issue... and it's not been belabored with US Cellular.... every map I check shows US Cellular's 4G coverage to be much smaller than Sprint's (and of course, by extension T-Mobile)

    From US Cellular's own map. they only have 4G in one big area around Iowa/Wisconsin/Illinois, a small zone stretching from Witchita Falls to Tulsa, and other small enclaves southern Maine, the North Carolina Piedmont, and central Oregon.

    Almost all of California (including its big cities), almost of of New York (including NYC), all of Florida and almost all the South, Michigan and Ohio are just some of the areas left entirely alone by US Cellular when it comes to high-speed data.

    US Cellular 4G Map

    There's a reason US Cellular is usually left out of conversations about big carriers.

    ReplyDelete
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