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Confirmed: AT&T GoPhone Increasing High Speed Data Allowances

Droid-Life.com is reporting that AT&T will be making some changes to its GoPhone plan lineup this Wednesday, Feb. 18. According to Droid-Life's unnamed source:

  • The $60/month plan's high speed data allowance is increasing from 2.5 to 4 GB per month
  • The $45/month smartphone plan's high speed data allowance is increasing from 1 to 1.5 GB per month
  • There will be a new $30/month plan with unlimited talk and text, including unlimited calls to Canada, Mexico and 100 other international destinations. This plan will not include any data but there will be an option to add 100 MB for $5/month
  • The $2/day (charged only on days used) unlimited talk and text plan will get an option to add 100 MB of data, good for one day, for $1
At this point I consider these changes to be only a rumor, although a credible one. GoPhone lost subscribers last quarter which is something AT&T likely wants to reverse. If the new $30 plan includes unlimited international calling, I suspect that the $45 and $60 plans will too, possibly as an extra cost add-on rather than being included in the base plan. GoPhone's current international add-ons of 250 international minutes for $5/month or 1000 minutes for $10/month are no longer competitive and in need of an upgrade.

If the $30 plan is a reality, I also expect the current $25/month 250 minutes, unlimited texts, no data plan will be discontinued.

Update 2/17/15: AT&T published a blog post this morning confirming that high speed data on the $45 plan would be increased for 1 to 1.5 GB on the $45 plan and from 2.5 GB to 4 GB on the $60 plan. The $60 plan is also getting unlimited calling to Mexico. The changes are effective February 20.

AT&T's blog post says nothing about the other rumored changes, a new $30 plan and a data add-on for the $2 daily plan.

Update 2/18/15: The new GoPhone plans are live in the system. AT&T's website hasn't been updated yet and is still showing the old plans. However:

  • HowardForums Users are reporting seeing the increased data amounts of 1.5 GB on the $45 plan and 4 GB on the $60 plan in their MyAT&T online dashboard (images, below). 
  • The new $30 plan is now available in the activation system for GoPhone dealers. Contrary to the original rumor, the $30 plan does not include any international calling. 
  • The new $1 daily data pass add-on for $2 Daily plan is also listed in dealer activation system (image, bottom).
  • I believe, but haven't been able to confirm, that the $40 500 minutes, 500 MB plan and the $25 250 minute monthly plan have been discontinued and are no longer available to new users.

Click the images to view full size.

Above Image: HowardForums



Related: Prepaid Operator Profile: AT&T GoPhone

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60 comments:

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  1. If true, then their $30 plan is still not competitive in comparison to their own MVNO H2O, which gives unlimited voice and text + 500MB of LTE data on the $30 plan...

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    1. I hate online grammar wars. But one meaning of "their" is "associated with". Just as we can say:
      "drivers and their passengers",
      "stores and their customers",
      "homeowners and their neighbors"
      It is acceptable to refer to "MNOs and their MVNOs"

      Delete
    2. I fully understand "their".

      However, 'their own" tipped it into possession, not mere association.

      It did have me checking to see if h2o was indeed part of AT&T and I had overlooked it.

      Delete
    3. @ Dennis Bournique - Yup! I would've think the meaning of what I wrote was fairly OBVIOUS). Some people these days are just way too dense... and/or they just like trolling.

      Delete
  2. I didn't know AT&T owned h2o.

    And if AT&T owns h2o, then h2o does not meet the definition of an MVNO.

    "A mobile virtual network operator (MVNO), or mobile other licensed operator (MOLO) is a wireless communications services provider that does not own the wireless network infrastructure over which the MVNO provides services to its customers."

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    Replies
    1. All true but no one here said AT&T owns H2O.

      Delete
    2. Fun fact, Locus Communications, H2O parent company, is owned by KDDI, Japan's second largest mobile operator.

      Delete
  3. A $30 plan without data is nuts, the $45 plan is just matching Verizon's $45 1.5GB (with auto pay) plan and $60 is to expensive for 4GB. This doesn't make much sense, on one hand AT&T has Cricket which offers the best plans of any network with coverage T-Mobile and Sprint can't match, on the other hand they have GoPhone which at this point is a joke.

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    1. On the other hand, GoPhone, unlike Cricket, gives you true LTE speeds, allows tethering and has decent customer support. Cricket and GoPhone are targeted at customers with different priorities.

      Delete
    2. All true, but Dennis you yourself have said before that most people won't notice the difference between 8 Mbps and unthrottled LTE. Do you think the difference is noticeable?

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    3. 8 Mbps seems plenty fast to me for everything I do on a phone or tethered laptop. Tethering without workarounds is more important to me than raw speed.

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    4. Good Gophone points Dennis...
      as for the speed..roads have speed limits, much driving in on city streets, but that doesn't stop people wanting and buying sports cars.. even if never maxing it out... but some will go for a compact... it gets them there,, and saves some cash along the way,,,,, At & t is giving more choice (but hoping to keep those choices between its branded plans..it's all AT&T no matter they get the money.. whether you choose the Lincoln MKC, Mustang Cobra, or Focus.. and hopefully with enough car rier plans sitting on their lot to keep you looking to choose from. nobody in your family will be tempted to go across town and look at those Caddys, Corvettes, and Cruzes somebody else is selling....

      also when people are jumping ship... lowering prices to even within 5 bucks or so.. slows them going overboard... especially when those wanting to walk the plank realize that they will have to buy NEW PHONES to go Verizon or Sprint...
      now if coverage with T mobile isn't an issue.. many of those potential losses may likely already be flying a different flag! or soon planning to be..
      some may be dragging anchors waiting a while longer and looking for the new lighthouses -
      those new cell towers and coverage improvements that
      Captain here's another 'uncarrier' HOOK and chainsaw toting cut in half "Sparky"
      continue to claim is bringing smooth sailing... just over the Horizon....someday....
      over the rainbow.....

      Delete
  4. Go phone still carries the AT & T branding.. and sold thru brick n mortar retail outlets (and profit margins for those outlets needed) .. so if true the pricing would be TIERED in between postpaid and the mvnos thus competitive... from that perspective... the comparision is between the big two: Verizon prepaid and gophone AT&T...

    now AT&T's owned Cricket looks to also remain slightly cheaper.... so gophone pricing if true, also doesn't drain off existing customers from there already pumping $$ into the AT&T coffers...
    for those with T mobile coverage however:
    (with the $50 unlimited data plans metro and T mobile familyplans as well as other lower priced plans too) this isn't going to help draw customers (sprint's Boost &VM plans remain in the mix for those with good coverage as well)
    ? so will this stop the bleed but not add any real number of new subscribers ?

    one would think prepaid AT&T gsm users would just go with Cricket unless wanting a pay go or limited number of minutes/little data usage....... and gophone doesn't seem to make that a decent option either.... that niche seems to be left to the MVNOs and more and more where they remain competitive? but is there enough business in low usage for them to remain profitable?

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  5. I have ST ATT with the 45 plan for 3 GB and unlimited talk and text. I was thinking of switching to Cricket because it was ATT and it was 5 GB with unlimited talk and text for 45 with the auto pay. So with ATT GO I would get LTE speeds and tethering. With ST and Cricket I don't get LTE? Off network Roaming on ST?

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    Replies
    1. If you got your phone from Strain Talk, there is a chance that it might not even work on another carrier... even if they both operate on the same carrier's network (AT&T).

      Delete
    2. Both Cricket and Straight Talk have LTE, but neither allow tethering and neither offer roaming. I don't know if GoPhone has roaming, but with AT&T coverage I doubt you'll ever need it.

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    3. Tethering/Hotpsot works on Cricket with my various Sony Xperia phones, so maybe it's just ATT/Cricket branded phones that it does NOT work.

      Delete
  6. I switched from AT&T Straight Talk to GoPhone for the reasons Dennis mentioned, which are tethering, and AT&T customer support. I'm on the $60 plan with $5 autopay credit.

    Hopefully this means I will be automatically transferred over to the new plans, as 4GB plus mobile hotspot for $55 is perfect for me.

    ReplyDelete
    Replies
    1. I am on this same plan but wouldn't the out of pocket expense with autopay after adding taxes be almost $60?

      I don't know for sure since I have never tried paying online on the AT&T Go Phone website. I usually wait for the callingmart deals to show up giving 10% discount for AT&T Go Phone resulting in a monthly cost of $54.

      Hare Krishna!

      Delete
    2. @ Derek - Were you able to use the same GSM-A handset you purchased from STRAIGHT TALK when you ported to AT&T Go, or did you have to get a new phone? Either that or you were using an already-unlocked GSM phone while you were on Straight Talk to begin with?

      Delete
    3. @sdlock I have a GSM unlocked phone that I use.
      @Anonymous I for some reason haven't been charged tax. I see a $60 charge on my card, and a $5 credit on my card each month. I'm in NYC.

      Delete
  7. I honestly think that GoPhone and VZW ALL SET just aren't competitive anymore. I look at Metro PCS and the improvements of T-Mobile. I dive a truck for a living and I get coverage just about everywhere I need. I use data during my downtime. I'd blow through 4GB like it's nothing.

    ReplyDelete
    Replies
    1. Both Verizon and AT&T, including their respective MVNOs don't NEED to maintain competitiveness as the other two because they have a larger coverage and know that some customers have no choice but to use either one of them.

      Delete
  8. Confirmed:http://blogs.att.net/consumerblog/story/a7797591#sthash.TJadclW9.dpuf

    ReplyDelete
  9. Most people purchase more data than they need, so in reality deals like Cricket's with lots of data don't mean much. Sounds great, but for example I use less than 500mb of data per month, with an occasional month where 1gb would be great. Why chase after deals that supply more data than I need? On the other side of the coin everyone wants better customer service, faster speeds, lower ping times (less lag), and the best coverage. That's where GoPhone wins out over many other MVNOs, including Cricket (coverage is the same).

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    Replies
    1. AT&T MVNOs offer 500MB for $30, and H2O now has unthrottled LTE, why pay $45 (that's 50% more) with GoPhone?

      Delete
    2. I was on H2O's 500mb plan but at the moment I'm trying out Pure Talk's Flex plan with only 160 minutes and 400mb of data (both rollover) for $19.95 a month (no taxes or fees). We'll see if I can accumulate enough minutes and data eventually to cover me in months where I use more. But my wife talks a lot on the phone and she needs unlimited minutes, so the GoPhone $45 plan ($40.50 with autopay) is just about perfect for her, and the extra data is nice to have.

      Delete
  10. Consumer Cellular has full-speed LTE, Data and Voice roaming, Personal Hotspot. 2 people share 1200 min, 15,000 texts, 2.5GB of data for less than $76 in my area, including taxes (w/5% discount). Extra MB cost 1.5c each. Excellent CS, and they will finance your phone with no interest charges.

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    Replies
    1. $76?? oh no. consumor cellulor is too exponsive. dont wont thot old people phone as seen in commercials on old reruns tv.

      Delete
    2. Most people that use Consumer Cellular only do so because they have no choice, since they don't get signals from either of the big 4 where they reside. Do essentially Consumer Cellular exercises full monopoly there... there is no reason for them to maintain competitive rates... they can charge as much as they want. This also begs the question as to WHY the big 4 don't also do this... area not to step into other carriers' markets so they can create monopoly regions for themselves, which equates to less choices for consumers & higher profit for them (a la Comcast and Time-Warner).

      Delete
    3. I don't know what you're talking about SDLock. Consumer Cellular is an AT&T MVNO and runs on AT&T's network (one of the big four). If you get Consumer Cellular signal you get AT&T signal, its the same signal.

      Delete
    4. +1. CC has AT&T postpaid coverage, not prepaid. And that was <$76 for "two" lines sharing the plan, not one line. For the math-challenged, that is less than $38/line.

      Delete
    5. +2 for CC. . . . In the latest CC Newsletter, the President of CC wrote that the company was looking into possibly enhancing the value of its plans similar to what it did in April 2014. I take his words to mean more minutes, texts, and/or data. So, CC could have an announcement to make in the next few months.

      Delete
    6. Consumer Cellular is for aarp old folks. Forget it if you are not old yet to get the aarp 5% discount. Or just forget it if you don't want to be around the mostly old fogies who use it.

      Delete
    7. Go with real At&t owned & operated GoPhone.

      Delete
    8. GoPhone $60 plan with unlimited talk/text and 4gb data (and unlimited throttled data afterwards) is so much way better than that comsumr cellulr.

      Delete
  11. Yeswap any update on the $30 plan. My mom has had go phone for years on a old grandfathered Cingular plan and they finally forced her off it by moving her to a less kind of attractive plan for a lil bit cheaper. I was going to have her move to H20's $30 plan next month. However, I can tell she is comfortable with At&t's customer service and store retail prescence. If the new Gophone $30 plan with $5 add on data becomes a reality then I think it would be better now for her to just stay. That would be a better value she is getting now for the same price on her modified Gophone loyalty plan. Also, do you know if this rumored $30 plan would include mms messaging or would that come out of the data add on?

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    1. Just pop a Cricket SIM in the GoPhone and get either the $25 talk and text plan or the $35 plan (with auto pay) with 2.5GB and unlimited talk and text. Also you don't pay any taxes with Cricket, just the plan price. GoPhone adds taxes. Cricket has the same coverage as GoPhone.

      Delete
    2. GoPhone doesn't add taxes.

      Delete
    3. Actually they do. GoPhone, like most prepaid operators, adds applicable state and local sales taxes and point of sale e911 fees to all airtime purchased through AT&T. Depending on where you live those taxes can be anywhere from 0 to about 11% of your plan's price.

      Cricket and MetroPCS pay all taxes for you rather than passing them on to you like GoPhone.

      Delete
  12. This could be two reasons that when my Galaxy S4 from US Cellular goes bad I'll switch to AT&T's GoPhone. At least you'll get Full LTE speeds and tethering (Which is a Must for me). I would pay $65/Mo on US Cellular for 4GB of Data and I don't get tethering (Without using PDANET). This is a pain to have to only use USB tethering and I have to first fire up the app, close it and then connect my USB to the computer and then fire up the app on my computer as well. AT&T GoPhone makes more sense to me.

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    1. Legacy. If you pay your $60 a month Gophone bill using Callingmart, you bill will be $54 a month/No tax or fees for that 4GB.

      I love these comments. People seem to forget that cheap data comes with compromises on T-Mobile and Cricket.

      Delete
  13. Does anyone knows if Go phone offers roaming service outside of the U.S.?? I live in Buffalo and travel to Canada a lot.

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    1. Yes they do. They have a $55 plan with Unlimited talk, text, and data in the states (1 GB at LTE speeds, not sure if that's increasing as well) and it includes unlimited texting while roaming in Canada and Mexico, calls are 1 ¢ per minute while in Canada and Mexico. There is a 1 GB data package for $25 per month for use while in Canada and Mexico. Hope that helps :)

      Delete
    2. Yes they do, they have a $55 plan with unlimited talk, text, and data (1 GB at high speeds, not sure if that will increase as well) while in the States. It includes unlimited messaging and calls for 1¢ per minute while in Canada and Mexico. They have a data add on with 1 GB for use while in Canada and Mexico. Hope that helps :)

      Delete
    3. They do, but its expansive (39 cents a minute), if you use a lot of minutes in Canada you can get a local Chatr SIM (Rogers network) unlimited usage for $20 Canadian a month (around $18 U.S.) plus tax.

      Delete
    4. Yes they do, they have a $55 plan with unlimited talk, text, and data (1 GB at high speeds, not sure if that will increase as well) while in the States. It includes unlimited messaging and calls for 1¢ per minute while in Canada and Mexico. They have a data add on with 1 GB for use while in Canada and Mexico. Hope that helps :)

      Delete
  14. The $30 plan is in the activation system already. It doesn't include international calling! It was too good to be true anyway.

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    1. How do you know its in the activation system?

      Delete
  15. The $30 plan is in the activation system already. It doesn't include international calling! It was too good to be true anyway.

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    Replies
    1. As of today, Feb 18, the website remains the same. Either the plans are delayed or not happening.

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    2. If you have account registered online you can switch to new $30 plan already.

      Delete
    3. I think Dennis might have made a typo. He probably meant to write unlimited "messaging" to Canada, Mexico and 100 other international destinations, instead of unlimited "calls"
      No cost international texting isn't new to GoPhone, they've had that for years.

      If you want a $30 plan with unlimited international calling H2O has it, and it includes 500MB of LTE data.

      Delete
  16. Per AT&T Consumer Blog my understanding is that the start date is on the 20th. The $45 and $60 plans include Unlimited nationwide talk and text to Mexico, and "unlimited text" to Canada and over 100 countries.

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  17. I thought about that and that is why when my US Cellular smartphone dies its what i'll do is go with AT&T GoPhone. Yes callingmart does sound interesting as I can save a few bucks and in fact it beats US Cellular. BTW I meant to say Samsung Galaxy Note 2. The S4 was the phone I ruined when I had it flashed to PagePlus. I'd agree too about throttled data speeds from TracFone and Tmobile, MetroPcs just won't work here in Elizabeth City, NC. Sprint and MVNO's only have 3G data here again useless for me cuz I would never go with just 3G. The 20 GB data was a temptation from Cricket however but if all I get is 3G speeds its a deal breaker for me. Thanks guys I'll be letting my listeners know about GoPhone so more can listen to The Legacy with their smartphones connected to wireless FM Transmitters.

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    Replies
    1. Legacy, I think you're a bit misinformed. If GoPhone offers LTE in your area so will Cricket, they both offer LTE and use the AT&T network and both have the same coverage. As for MetroPCS they are on the T-Mobile network, so you will have to check if that works for you. If MetroPCS does have coverage in your area their LTE is NOT throttled. Between GoPhone, Cricket and MetroPCS I think Cricket offers the best value for the coverage, LTE included.

      Delete
  18. BTW 30$ plan is also correct ... Just saw it in my manage the account change plans

    $30 Monthly
    Change to this plan
    Nationwide Calls
    Unlimited
    Nationwide Messaging
    Unlimited
    Text, Picture, Video
    International Text
    Unlimited
    From U.S. to Mexico, Canada & 100 countries
    Data
    Buy a Package $5 for 100 MB
    or Pay-Per-Use 1¢/5 KB for Basic/Msg Phones

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  19. Just confirmed, my att account updated my data from 2.5 to 4gb high speed.

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  20. Compared to GoPhone, or anyone else, T-Mobile's $50 1GB and $60 3GB Simple Choice plans don't make much sense anymore, neither does their $35 talk and text plan.

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