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New Boost Mobile $30 Unlimited Talk & Text, 2 GB Plan

Sprint's Boost Mobile prepaid brand announced the availability of a new $30/month Data Boost Up promotional plan today. It includes unlimited voice minutes, unlimited text and picture messaging and unlimited data with the first 2 GB at full 3G/4G speeds. Video streaming is limited to 3G speeds After 2 GB is used data speeds, including video, are reduced to 2G levels (about 128 Kbps) for the rest of the month.

The Data Boost Up plan is available to new and existing customers. An LTE phone and auto pay using a credit or debit card is required. If the customer cancels auto pay the plan cost increases to $40.

The $30 plan is a promotional offer that will be available until 5/31/15. Presumably Boost will follow its long standing practice of grandfathering promotional plans so that customers who enroll while the plan is active can keep it indefinitely.

The table below shows where the new plan fits in Boost's lineup.

Name Price (plus sales tax) Voice Text/MMS Data 2
Daily Unlimited $2/day 1 unlimited unlimited 2.5GB/mo. hi-speed
Daily Unlimited $3/day 1 unlimited unlimited 2.5GB/mo. hi-speed
Data Boost Up $30/month with auto pay unlimited unlimited 2 GB hi-speed
Data Boost Up $35/month with auto pay unlimited unlimited 2.5 GB hi-speed
Data Boost $35/month unlimited unlimited 1 GB hi-speed
Data Boost $45/month unlimited unlimited 5 GB hi-speed
Data Boost $55/month unlimited unlimited 10 GB hi-speed
1 $2 or $3 is charged every day the plan is active whether the phone is used or not. Smartphones are not allowed the $2 Daily Plan.
2 Unlimited 3G and LTE data is throttled to 128Kbps or less for the rest of the plan month after the hi-speed data allotment is used up.

I wonder if AT&T's Cricket and T-Mobile's MetroPCS prepaid brands will respond to Boost's $30 plan with new promotions of their own. Their closest comparable plans are Cricket's $35 (with auto pay) 2.5 GB plan and MetroPCS' $30 1 GB plan.

Related: Prepaid Operator Profile: Boost Mobile

24 comments:

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  1. Finally Boost Mobile is starting to get competitive again. However, I dislike this autopay nonsense.

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    1. I think they are 'Starting" but aren't there. With Boost's distant third (or fourth) coverage, they need more than a lackluster data deal. Something like 5GB (or even 3.5GB) at this $30 price would be more competitive, and help even out the problem from Sprint's actual service.

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  2. What is the point of "Sprint Pre-Paid" and Virgin Mobile?

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    1. Exactly makes no sense

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    2. This has been mentioned before....

      I'm pretty sure it was Dennis who explained it. Sprint Pre-Paid, Boost, and the various Virgin's (there are 3 or so versions, all like separate brands!) ! don't all reach the exact same demographic or market. Each covers something that isn't covered by the others, which ends up overall giving Sprint more opportunities to sell.

      It's as confusing as h*ll to savvy pre-paid customers, but I guess it works business-wise when some kid, who for whatever reason never sees or never would consider Sprint or Boost, sees a Virgin ad somewhere and is hooked

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    3. Sprint Pre-Paid is not even in the stratosphere and Virgin is no longer in the ball park with Boost on any of their plans $35/$45/$55. I don't even see the Sprint MVNOs competing on this $30 plan. VM Data Done Right, who even knows about it? PayLo, you can do better with so many other carriers and or Sprint MVNOs. So move PayLo over to Boost and divest Virgin and SPP. I just don't see the any real significant demographic difference in play and the logistics of those two just don't make sense.

      I do hope SPP gets canned and Sprint allows those devices to be pushed over to the Post-Paid side!

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    4. Sprint prepaid has roaming and hard caps on data. There is at least a greater distinction with them than there is between boost and virgin. They should all be combined but there are differences with sprint prepaid.

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    5. Virgin caters more to college kids I think and maybe some older people who are new to smartphones. However their plans not competitive anymore like back when they first came with the $25 BeyondTalk plan before it was $35.

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    6. The amount of roaming time given is a drop in the bucket for anyone who really needs roaming, so it is hardly a big selling point.
      "Sprint Prepaid offers 3 data add-ons, that are in place for 30 days or until depleted (which ever happens first). $10/1GB, $5/500 MB, $2/100MB." So it is not exactly hard capped.
      I just don't see anything really attractive with SPP and all the cost involved with the supply and merchandising has got to exceed what it brings in and they could further cut those merchandising costs by eliminating Virgin as well.

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  3. All great deals but even if cricket matches it will only affect single or dual users. 3 lines and above save more with cricket with up to 5 lines being $20 each.

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    Replies
    1. not everyone has a large enough family or trust others with a cell phone bill to split up.

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  4. Sprint is opening 1400 more stores inside Radio Shack stores, and this new $30 plan will be popular with customers. http://finance.yahoo.com/news/radioshack-is-dead--long-live-radioshack-141217507.html I think Sprint will have another successful year with its prepaid brands. Their network is much better now, and it's going to continue to improve as they deploy LTE on their huge amount of 2500 Mhz spectrum (and Clear towers).

    ReplyDelete
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    1. Is the Sprint network really "much better?" I noticed no improvement of any kind (and perhaps even a degradation) during my use of it over several years, which ended in December. Beyond this anecdote, I came up empty looking for information that they actually have expanded their network. I did find many promises of expansion (without delivery over the years

      I also found this promise for 2015. Is there any substance to claims they have improved, or will?

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    2. Yes, I use the Sprint network through Ting here on my Nexus 5, and I've noticed that the Sprint network is better here in the Bay Area. Not GREAT, but pretty reliable, and pretty good coverage indoors and out. Speed is not amazing, but at least it's generally tolerable when you're on LTE, which is maybe 85% of the time. Their 3G network is still show as molasses when it shows up, and the 3G<->LTE handoffs are HORRIBLY unreliable. As I say though, it has gotten better, and for the most part is tolerable. MAKE SURE YOU GET A TRI-BAND PHONE! IMHO, you NEED a tri-band LTE phone to get this tolerable experience.

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    3. Sprint had made significant improvement. I have literally watched 4G LTE being turned on left and right over the last 6 months. I work in Silicon Valley and Sprint 4G LTE has better reach indoor than AT&T in a lot of locations... I don't constantly do speed tests and with normal usage, I don't see a noticeable difference between my work AT&T LTE phone vs Sprint LTE.

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    4. To me the problem is not Sprint having towers that aren't 4G LTE. It is just them not having towers. To the point of not even being able to make phone calls.

      When I went from the Sprint network to the ATT network, I went from islands of coverage in a sea of nothing. to islands of nothing in a sea of coverage.

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    5. Sprint coverage improvements vary by area. Sprint has a Network Vision map that you can use to see the backhaul and speed enhancements in your area. We have LTE almost everywhere now, and voice calls no longer drop in certain places that were not close to towers or became overloaded often. LTE speeds are very good, much faster than WiMax, which is still operating on Clear towers. 3G seems faster, too. I use RingPlus, and have not had to use the Verizon voice or data roaming at all over the past year.

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    6. I will agree with two sentiments posted here. Sprint coverage has improved in many areas, but, it is like small islands of coverage, especially with 1900. Even with the Tri-Bands, I find little continuous LTE coverage and the coverage speeds are extremely dependent on the proximity you are to the tower. I live on the Central Coast of CA and travel back and forth to the Silicon Valley and over all Sprint data coverage is crap!
      I would question anyone that says 3G speeds have improved.

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  5. Too bad they still throttle video streaming. No one else does that.

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  6. It seems like Boost has been making all kinds of changes lately, while Virgin has been pretty silent. At this rate, I wonder how much longer it will be before Sprint's Virgin brand is retired. That would totally make sense, since 1) It's more difficult to keep 2 differentiated prepaid brands like that, and 2) The Virgin name is licensed from The Virgin Group, and thus probably more expensive to keep than the Boost name.

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    1. I've wondered about that, too. Perhaps them getting rid of Virgin and folding the customers into Boost might create a churnpocalypse.... massive Sprint customer loss as many loyal Virginoids would use this change as an excuse to switch to an entirely non-Sprint plan.

      And rest assured if this happened, Cricket, MetroPCS and others might offer a special switching bonus to bring former Virgin customers over also.

      --------------

      Might just be easier to pay Branson the Virgin licensing fee.

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  7. I have been on VM, Boost, RP, and FP.
    The call quality, support, and pricing has gone down the tubes.
    Anything Sprint, is Nasty! Goodbye.

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  8. I've been a Boost customer since the two-way radio and in the past 8 months I have notice a big improvement in their network. I currently have GS3 and I'm getting an average
    of 18.5 Mbps. Not bad at all and for only $45 with 5GB.

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  9. Im a retailer that sells T-Mobile and Boost Mobile and l can say this Boost Mobile Powered by Sprint has improved a lot. Im service in more places, a lot less drop calls and some fast data speeds in the areas where sprint spark is available....ookla speed test of 72.67 down and 13.49 up....There promos are great and start forward.....l love the way the industry is going...

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