Home - , , - New T-Mobile MVNO UVA Offers a Fresh Approach to Plans and Pricing

New T-Mobile MVNO UVA Offers a Fresh Approach to Plans and Pricing

UVA Mobile is a new T-Mobile MVNO which just launched in public Beta mode. UVA is using a unique pricing model that's sort of a mash-up of family plans,  traditional prepaid monthly plans and the build your own custom plans offered by the likes of Ting, US Mobile and Virgin Mobile's Walmart exclusive Data Done Right plans. 

All UVA Mobile plans are two line plans priced at $50/30 days. There are five choices offering varing combinations of data and voice minutes:

  • 1000 minutes, 3.5 GB data, 5,000 texts, $5 international call credit
  • 1500 minutes, 3.0 GB data, 5,000 texts, $5 international call credit
  • 2500 minutes, 2.0 GB data, 5,000 texts, $5 international call credit
  • 3500 minutes, 1.0 GB data, 5,000 texts, $5 international call credit
  • 4000 minutes, 500MB data, 5,000 texts, $5 international call credit
Plan prices do not include taxes and fees. International texting is included at no extra charge on plans and international direct dialing is supported.

Minutes, data and texts are shared between both lines. Unlike many family plans, it doesn't look like UVA offers unlimited free calls and texts between users on the same account.

If you run low on minutes, texts or data you can add 1 GB of data or 1000 minutes or unlimited text for $10 each. Add-ons can be added at any time but unfortunately they expire at the end of the current 30 day plan period.

Data includes LTE. Based on their coverage map it looks UVA uses the T-Mobile native network with no roaming available.

UVA is running several promotions for customers who sign up during the Beta period; free SIMs, the second month of service is free and the choice of one free add-on plan for each of the first two months.

UVA is an interesting concept. It's nice to see someone take a new approach to plans and pricing. I think the pricing is competitive provided you need two lines and the unspecified taxes and fees are reasonable.

13 comments:

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  1. Not at all competitive.

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  2. What does "international direct dialing is supported" mean?

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    1. It means that unlike Straight Talk and several other MVNOS you can dial international numbers directly instead of first calling an access number, waiting for a prompt and then dialing the international number.

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  3. UVA Mobil does have some interesting marketing angles. I notice on their website that a lot of stuff is "coming soon" -- eg., family & business share plans, wifi calling, international long distance. In fact, they're calling the whole thing "Beta", kind of like they're running it up the flagpole to see who salutes it. Seem like a half baked strategy.

    They're facing some pretty stiff competition right off the bat. The best value around for my money is still Cricket with a Group Save plan. I run a Group of 5 family and neighbors. I collect from everyone once every 6 months, and have it on autopay, so it's hassle free (If anyone decides to drop out - no problem: at these prices, I have people lined up to take their place.) The Group Save gives us each a $20/month discount. I have the "Smart" plan, costs $30/month for unlimited calls and text, including to Mexico and Canada (both of which I use), and 5GB High Speed data, unlimited slow. No taxes or fees tacked on, AT&T's extensive tower coverage, poor but slowly improving CS. Everyone in the Group loves it.

    I don't know what kind of deal AT&T gets on calls to Canada, but for Mexico, I notice that they have just bought Nextel Mexico to add to their recent purchase of Lusacell, so they have a pretty strong presence there, now.

    Don't get me wrong... I love T-Mobile's 'Disruptor' role, for their great competition, but IMHO this MVNO just isn't there, yet. I laugh everytime I see Cricket's website question, "Tired of T-Mobile?" ... what a great Freudian slip ... it's obvious that AT&T is tired of them! Us? not so much.

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  4. Dennis, whats your opinion on almost 100 MVNO's popping out in the last couple of years? do you thing they will survive for long ? after all they all have more or less the same rates.

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  5. What does UVA stand for?

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    1. No idea, maybe it's a made up word like Verizon.

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  6. The bench mark comparison is to Cricket. Still no one can beat my Cricket 5 lines plan for $100 total.
    Each line with unltd talk and text and 2.5gb each on the ATT network.

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    1. Cricket is good, but lycamobile's $23 unlimited plan including 100mb of 4g plus free Sim cards is a good challenge.

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  7. Everyone is moving towards unlimited talk and text.. Why this MVNO is counting minutes / texts?!.. Interesting..

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    1. Unlimited anything on MVNOs is a hoax. Most MVNOs have hidden caps of between 4000 and 10,000 minutes or texts. I think UVA is trying to be honest rather than calling 4000 minutes unlimited like some of its competitors. Only carrier brands like Boost, Cricket, MetroPCS, Verizon Prepaid and possibly Straight Talk/NET10 are truly unlimited.

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  8. But all of that unlimited stuff means little to a lot of people, so it's not bad to count. Otherwise people using a few hundred minutes or texts feel like they are paying for a lot they don't need and will never use.

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