Sprint announced today that it's increasing the amount of data included with all of its Data Done Right plans effective tomorrow, May 16. Single line plans are also getting a $5/month price cut.
In addition to the price cut single line plans are getting an extra 500 MB of data. There two singe line plans:
- $30/month (was $35) for 300 voice minutes, unlimited messaging and data with the first 3 GB (was 2.5 GB) of data at high speeds
- $40/month (was $45) for unlimited voice minutes, messaging and data with the first 3 GB (was 2.5 GB) of data at high speeds
Multi-line plans get 2 GB more shared data per month. The following plans are available:
- $65/month for 2 lines with unlimited voice and messaging and 6 GB (was 4 GB) of 3G/LTE data shared between lines
- $90/month for 3 lines with unlimited voice and messaging and 10 GB (was 8 GB) of 3G/LTE data shared between lines
- $115/month for 4 lines with unlimited voice and messaging and 14 GB (was 12 GB) of 3G/LTE data shared between lines
Data Done Right Single Line and Multi-line plans require special Android LTE phones which are sold only by Walmart. There are seven Data Done Right phones, ranging from the $49.99 LG Tribute to the $499.00 Samsung Galaxy S5. Data Done Right phones can only be used on Data Done Right plans.
All Data Done Right phones come pre-loaded with an app (shown in the image) which lets users purchase data, international and domestic roaming add on packages directly from the device. The following add-ons are available:
Data Pack Add-Ons: $2/100 MB, $5/500 MB, $10/1 GB, $15/2 GB, $25/4 GB $35/6 GB, $65/12 GB, $85/20 GB. The $15 and higher add-ons auto renew, the cheaper ones do not.
Voice and Text Roaming: All plans include unlimited text roaming and 100 minutes of domestic voice roaming. Additional voice roaming can be added at $5/month for 60 minutes.
Data Roaming: $2.50/10 MB, $5/20 MB, $10/40 MB.
$3/month unlimited international text messaging.
$5 unlimited calls to Canada and landlines only in Mexico.
$10/month 1,000 minutes to mobile phones in Mexico and landlines in the Dominican Republic and unlimited calling to 70+ countries (landlines only, select cities).
Country Specfic add-ons: are available for 24 countries at prices ranging from $5 for unlimited minutes to Canada and Mexico (landlines only) to $20 for $35 minutes to Cuba.
Apps Without Data Charges: Unlimited access to the Facebook (does not include Facebook Messenger!), Pinterest, Twitter and Instagram apps is $5 per month per app for one device.
Music Without Data Charges: Unlimited access to all of the streaming music services Pandora, Shazam, iHeartDadio, SoundCloud and Spotify is $5 per month for one device.
On multi-line plans, the app also lets the primary account holder view the other user's usage and choose how much of the shared data is available to each. Parental controls (including data curfews and app restrictions) are also available through the app at no extra charge.
Based on the lack of comments about Data Done Right on social media and on this blog. I suspect that it isn't selling very well. While innovative in its flexibility, Data Done Right is Virgin Mobile's most complicated product. Its many add-ons and features can be confusing. Potential customers will likely have questions that I doubt most Walmart sales associates will be able to answer. Selling a complex, new and relatively unknown product though Walmart seems destined to fail. To make matters worse Data Done Right has never seemed like an especially good value. I doubt that tomorrow's price cuts will do much to improve its adoption.