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Brightspot Mobile Notifies Customers of Dec 31 Shutdown

Following weeks of rumors, Brightspot Mobile, a T-Mobile MVNO that was sold exclusively by retailer Target, has confirmed that it is ceasing operations at the end of the year. The announcement comes in the form of this text message that was sent to current Brightspot customers today:

"Brightspot and T-Mobile are partnering to bring you even better wireless plans. No need to take any action now as brightspot service will continue through the end of this year. Look for more info in the coming weeks on how you can easily transition to T-Mobile plans which offer more value, 4G LTE data and can save you money."

The announcement follows a fire sale where Brightspot phones were sold off at low prices at Target stores.

The text indicates that Brightspot customers will be encouraged to transition to T-Mobile Prepaid plans and that doing so will save customers money and give them access to LTE, which Brightspot lacks. The saving money part seems to be true only for some but not all Brightspot customers. Here's a table comparing Brightspot plans with T-Mobile's Simply Prepaid.

Price Brightspot T-Mobile Simply Prepaid
$30 Unlimited Talk & Text, No Data 100 Minutes, Unlimited Texts, 5 GB Data
$35 300 Minutes, Unlimited Texts, 3 GB Data Unlimited Talk & Text, No Data
$40 N/A Unlimited Talk & Text, 1 GB Data
$45 Unlimited Talk & Text, 1 GB Data N/A
$50 N/A Unlimited Talk & Text, 3 GB Data
$55 Unlimited Talk & Text, 3 GB Data
$60 N/A Unlimited Talk & Text, 5 GB Data

Brightspot $45 and $55 customers can save $5/month by switching to T-Mobile Simply Prepaid but Brightspot $30 plan users would see a $5 price increase. There's also no T-Mobile plan directly comparable with Brightspot's $35 plan either. As for LTE, it's throttled to 8 Mbps on Simply Prepaid which could actually be slower tham Brightspot's unthrottled HSPA+. Unthrottled LTE is available on T-Mobile's unadvertised Simple Choice Prepaid plans which start at $50/month for unlmited talk and text and 1 GB of high speed data.

Related posts:
Prepaid Operator Profile: T-Mobile
Rumor: Target Shutting Down Brightspot Mobile

21 comments:

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  1. Is there really a T-Mobile Prepaid plan that had 300 minutes, unlimited text, and 3 GB of data? Or were you thinking of the 100 minutes/unlimited text/5 GB of data plan?

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    1. Sorry, 300 minutes & 3 GB was a copy/paste typo. T-Mobile's $30 plan has 100 minutes and 5 GB of high speed data.

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    2. " T-Mobile's $30 plan has 100 minutes and 5 GB of high speed data."

      And it's top secret, too.

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    3. The "secret"ness comes from not being able to swap an active SIM onto that rate plan - you have to activate a new one to get it. More like an "inconvenient" plan, or a "not really a phone plan" phone plan -- would be a great tablet plan though!

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    4. I learn something new every day. Like you can call a plan "secret" if there's trouble swapping an active SIM into it.

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  2. I believe T-Mobile's $30 prepaid plan is only 100 minutes talk but 4GB data...

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  3. Where is that 300 min. Tmobile plan?

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  4. I have not received the notification.

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  5. Does Tmobile have a 300 minute plan for $30?

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    1. T-Mobile Prepaid has a 1200 minute plan for $30.

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    2. Correction: It is 1500 minutes, Unlim. Text, 30 MB data.
      Only long-term customers can have it, and you have to call CS to order it.
      It is the only secret T-Mobile Prepaid plan. Until now.

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    3. The $30 1500 minutes, unlimited text and 30 MB plan was discontinued over a year ago and is no longer available to new customers. It's possible a CS rep could still switch a customer to it but I haven't heard of that happening recently.

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    4. A Tmobile supervisor can approve this plan. You have to have a line that was continuously active since before they discontinued the plan.
      The CS rep can put a note in your file if you are finishing up another plan and not ready to switch, or if you want to use if for a vacation in the near future.

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  6. I have Tmobile prepaid and when i go into my account there are options for a bunch of plans and some like 2 $50 plans .one contains 1gb daya and the other 3gb. Confusing.

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  7. I see where Sprint Prepaid is dipping its toes into the Rollover Data pool. I wonder how long this Best By only promotion will last, or whether it will become permanent?

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  8. "There's also no T-Mobile plan directly comparable with Brightspot's $35 plan either"

    Isn't there a T-Mobile go smart plan that is similar?

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    1. Sort of. GoSmart's $35 plan has unlimited talk and text and 2.5GB but unlilike Brightspot and T-Mobile there's no roaming. There's no LTE either but Brightspot doesn't have LTE either.

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    2. OK. I would say that's comparable though obviously not identical.

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  9. That's ok with me to be a T-Mobile customer.

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  10. You create a Brightspot PIN when you open a Brightspot account. As Brightspot is no longer accepting new activations, try calling brightspot customer service at 1-888-984-7127 and hopefully they will give you an unlock code.

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