Brightspot Mobile, a T-Mobile MVNO that was sold exclusively by retailer Target, has confirmed that it is ceasing operations at the end of the year. The announcement comes in the form of this text message that was sent to current Brightspot customers today:
"Brightspot and T-Mobile are partnering to bring you even better wireless plans. No need to take any action now as brightspot service will continue through the end of this year. Look for more info in the coming weeks on how you can easily transition to T-Mobile plans which offer more value, 4G LTE data and can save you money."
The announcement follows a fire sale where Brightspot phones were sold off at low prices at Target stores.
The text indicates that Brightspot customers will be encouraged to transition to T-Mobile Prepaid plans and that doing so will save customers money and give them access to LTE, which Brightspot lacks. The saving money part seems to be true only for some but not all Brightspot customers. Here's a table comparing Brightspot plans with T-Mobile's Simply Prepaid.
|Price||Brightspot||T-Mobile Simply Prepaid|
|$30||Unlimited Talk & Text, No Data||100 Minutes, Unlimited Texts, 5 GB Data|
|$35||300 Minutes, Unlimited Texts, 3 GB Data||Unlimited Talk & Text, No Data|
|$40||N/A||Unlimited Talk & Text, 1 GB Data|
|$45||Unlimited Talk & Text, 1 GB Data||N/A|
|$50||N/A||Unlimited Talk & Text, 3 GB Data|
|$55||Unlimited Talk & Text, 3 GB Data|
|$60||N/A||Unlimited Talk & Text, 5 GB Data|
Brightspot $45 and $55 customers can save $5/month by switching to T-Mobile Simply Prepaid but Brightspot $30 plan users would see a $5 price increase. There's also no T-Mobile plan directly comparable with Brightspot's $35 plan either. As for LTE, it's throttled to 8 Mbps on Simply Prepaid which could actually be slower tham Brightspot's unthrottled HSPA+. Unthrottled LTE is available on T-Mobile's unadvertised Simple Choice Prepaid plans which start at $50/month for unlmited talk and text and 1 GB of high speed data.
Prepaid Operator Profile: T-Mobile
Rumor: Target Shutting Down Brightspot Mobile