Today Sprint MVNO RingPlus announced the launch of a new "content sponsored" free cell phone plan operating under a new wholesale agreement with Sprint.
The content sponsored Free Plan will launch on Saturday, June 13, 2015 starting at 3 PM PDT, at ringplus.net. It will include 200 minutes, 50 text messages, and 10 MB of LTE data at no charge. Overages will be billed at two cents per minute, text, or MB. The plan will use Sprint's Wholesale Mobile Integration (WMI) connection in combination with RingPlus’ patented ringback tone media channel technology to create a new content sponsored Media Channel.
The RingPlus Media Channel will play interactive radio style content including music, news and relevant deals from sponsors to the callers in place of the usual ringing tone that callers hear before a call is answered. Users can customize their experience by selecting from a range of music by genre and news stations by interests.
When a user hears content of interest to them like a coupon offer, music, or news story, they can press the five key on their phone and receive a text message or an email containing a coupon or additional information.
RingPlus has offered free plans intermittently in the past. Up to now they have been limited time promotions that were only available to new signups for a short while. I think the longest one lasted two weeks and shortest less than 7 minutes. Previous free plans have also had "rules of the road" that included a requirement to make at least one outgoing call per week and 10 outgoing calls per month. On their forum, RingPlus employees have said that the new free plan will have similar rules.
RingPlus is also launching a revised paid plan structure on June 13. To learn more about the new plans see: RingPlus Plans and Prices Changing June 13