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ROK Mobile's Unlimited Talk, Text, Data and Music Service Now Available on Verizon

ROK Mobile, (800-808-0850) the music focused prepaid MVNO that launched a year ago, is stepping up their game by offering service on a third carrier, which appears to be Verizon. 

Although ROK didn't name the carrier in their announcement they referred to it as "the nation's largest and most dependable 4G LTE network" an advertising slogan which is used by Verizon. ROK Mobile customer support confirmed to me today that they are now able to activate Verizon phones on Verizon. Further confirmation can be found on ROKs activation page which includes the following text, "If you're bringing a Sprint phone or a Verizon 3G phone you can activate your service right now. For all other customers please wait until you receive your ROK Mobile SIM card in the mail and follow the included instructions."

According to ROK support, they can activate most Verizon phones. Online activation is only available for a limited number of phones that ROK has tested to insure compatibility with ROK's music service. However, ROK says they can activate most phones that aren't listed on the site if you call them. 

Up to now, ROK has only offered service on Sprint and T-Mobile, which have much much smaller coverage footprints than Verizon.  Although Verizon MVNOs typically charge more than Sprint and T-Mobile ones do, ROK is charging the same price for service on all three networks.  ROKs only available plan offers unlimited talk, messaging, streaming music and data for $49.99 per 30 day month.

The first 5 GB of data is at LTE speeds, where available. As with other Verizon MVNOs, LTE speeds are limited to 5 Mbps down and 2 Mbps up. After 5 GB speeds are reduced to "3G" levels which ROK says are fast enough to support streaming music. ROKs terms of service used to prohibit using your phone as a hotspot but I can't find any references to hotspot or tethering in the current terms so it looks like it's OK.

ROK's signature feature is unlimited music streaming and downloading. A ROK Music app lets users listen to personalized music streams and create their own playlists from a library of over 20 million songs. In addition to streaming, ROK users can download music for off line use but can not transfer downloaded music to another device. The music app is available for iOS and Android only.

ROK launched in July, 2014. It was founded by Paul Mitchell Shampoo and Patron Tequila billionaire John Paul DeJoria and British mobile and entertainment entrepreneur Jonathan Kendrick. Until now ROK has only been sold online, but starting this month, ROK Mobile will be available at independently owned and operated mobile phone stores nationwide, with a full rollout to 10,000 retail locations in the U.S. by the end of 2015.

Source: ROK Mobile via FierceWireless


32 comments:

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  1. Is this kind of like crickets old muve music ?

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    1. Kind of but I believe that muve was downloads only and ROK is primarily a streaming service like Spotify or Apple Music.

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  2. Time to add a (v) to Rok Mobile.

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  3. 50 bucks on verizon network and 3g after is pretty good. compare to pageplus and secletel.

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    1. According to ROK's website:
      "ROK Mobile utilizes 2 of the 4 major cellular networks in the US - Sprint and a GSM provider."

      "If your phone works on GSM or Sprint, and works with ROK Music then we would love to have you switch your mobile service to ROK Mobile. At this time we are not taking phones from Verizon, Boost or Virgin Mobile."

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    2. The website needs to be updated.

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  4. Are there taxes and fees added to the $50? Seems like a pretty sweet deal! Also, can you get monthly plans elsewhere, like callingmart?

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    1. There are taxes and fees which vary by state. In California taxes and fees are $6.24/month.

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  5. @ DENNIS 4:10 PM: I thought there were NOT any taxes on PREPAID in California... This must mean that ROK is passing down the fees & taxes to its California- based customers, yes?

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    1. There are no end user taxes on prepaid service in California. I wonder how ROK will collect taxes on airtime sold by dealers? I don't think it's legal to add taxes to a service that is non-taxable. They could get around that by calling it a service fee instead of a tax like Ultra Mobile does.

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    2. 2nd @ DENNIS 5:07 PM: Well, ULTRA Mobile has that +$1 "service fee", but it will look rather " SUSPECT" if ROK will be listing a +$6.24 "service fee"...YIKES!

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  6. Why can't they learn by example Metropcs and Cricket put the fee's and tax included in the plan. why is that so hard to do?

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    1. 1. They would have to raise the price (DUH).
      2. People in low-tax areas would help pay the taxes for people in high cost areas.
      Would you like that better?

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  7. Verizon seems to give MVNOs better deals than AT&T these days.

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  8. The only other plan that this can match with is Straight Talk 45 byod plan. Rok Mobile vs Straight Talk who do you like.

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    1. I like ST's companion, Net10. I can always buy refills from Callingmart--no taxes, no fees, and always sold at three or five percent below face value.

      As for this music gimmick: The iHeartRadio app is always free no matter which carrier you are on, no matter what VNO you use, no matter what kind of phone you use.

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  9. This is a great deal for an Internet Radio owner like me. I can still monitor my Internet Radio Station on 3G if I did go over my data speed of 5GB/Month. And to boot I'd have the Rock Music subscription on the mobile. One could get an FM Transmitter like the SainSonic AX-05B for the house or the Whole House FM Transmitter 3.0 which will work on battery for the car and plug your smartphone into it and you have unlimited Music and then you could listen on your Stereo from your Smartphone. Way to go. All for $50/Month. Can't wait till they allow Verizon. And they have the Galaxy Note 2 on their network's phone store. Not a bad deal at all. Something I'll look at if something happens to my US Cellular Galaxy Note 2.

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  10. So do you get 4g speeds for streaming music and it doesn't take out of your 5gb allotment or does it count against your 4g allotment and then you're left with only 3g to stream?

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  11. it counts toward your data bucket

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  12. Do they have a data cap? I don't see any specific numbers, just "reasonable use", which doesn't actually mean anything if they're going to shut down users who use "too much".

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    1. High speed data is capped at 5 GB then throttled to 256 Kbps. The "reasonable use" clause in the TOS lets them cut off users if they exceed some unspecified cap. Whether they have cut anyone off or not, I don't know.

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    2. So it's pretty much at the absolute minimum speed to be considered 3g speed? Wow that's terrible. I HIGHLY doubt it would be easy to stream music at that speed even though they state it would be fine....

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    3. Also, I hope they enjoy getting sued like tracfone did for using "unlimited" without specific throttle limits.

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    4. Except that ROK has a published high-speed data limit, it's 5GB.

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  13. Rok Mobile is missing the (v) in the News by carrier column.

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  14. Their coverage is the same as Verizon prepaid? I wonder if there are any dealers that will be selling airtime for Rok...

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  15. Does anyone know of any web site selling discounted refills for rok mobile or is it like straight talk where you can only get it from them directly or for the case of straight talk either their web site or walmart. Would be great to buy rok refills from prepaid refill sites as they discount the rate plus most are tax free refills.

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  16. how do I port my phone number out of ROK Mobile???

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    1. Contact ROK and ask for you account number and passcode. Give the account number and passcode along with your phone number to the operator you are porting to and they will take care of the rest.

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  17. I just wish I had Straight Talk, what must I do to switch over. Mplan is 50 dollars whereas st is only 45 with unlimited everything. I really wasn't asked what I want. Guess I have to go to Mustang Store to get my card. This stuff is foreign to me.

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