PRIDE Wireless (855-774-3379), the nation's first lesbian, gay, bisexual, transgender, queer (LGBTQ) wireless company, launched Oct. 11, National Coming Out Day.
Funded in part by an Indiegogo campaign and founded by and for LGBTQ people, PRIDE donates a portion of its revenue to the LGBTQ community. Through the PRIDE Wireless' giveback plan, subscribers choose a non-profit organization from a list of non-profits that support LGBTQ health, safety and equality. The chosen organization will receive an initial $10, then 2.5 percent of the subscriber's monthly service plan fee thereafter.
Based on their coverage map, PRIDE Wireless is a T-Mobile MVNO. According to the PRIDE website, off network roaming is included, however the map shows T-Mobile native coverage only.
PRIDE supports BYOP with SIM cards priced at $9.99 plus $7.95 for shipping. If you need a phone, PRIDE offers a large selection at prices ranging from $75 for the BLU Studio 5.0 to $899 for the 16 GB iPhone 6s Plus.
PRIDE Wireless offers individual and family monthly plans and a pay as you plan. The following individual monthly plans are available.
|$35/month||Unlimited ||Unlimited ||N/A||N/A|
|$45/month||Unlimited||Unlimited ||Unlimited||Unlimited, first 1 GB at high speed|
|$55/month||Unlimited||Unlimited ||Unlimited||Unlimited, first 3 GB at high speed|
|$75/month||Unlimited||Unlimited ||Unlimited||Unlimited, first 5 GB at high speed|
PRIDE's Family Choice plan is priced at $90/month for two lines of service. Each line gets unlimited talk, text and data with the first 3 GB at full LTE speeds and the rest throttled to an unspecified speed. Additional lines are $45/month with each added line getting the same unlimited talk, text and data (first 3 GB at high speed).
For users who run out of high speed data, additional data is available at $5 for 250 MB or $15 for 1 GB. Add-on data expires at the end of the current plan month.
PRIDE customers can save $5 /month by enrolling in the company's Snap Pay automatic renewal program.
A Pay As You Go Plan is listed on the PRIDE website however it's not clear how it works. The plan is described as "$15 Talk & Text, no activation, expires after one year, no auto refill". There's no mention of what the per minute or per text rates are. Although the site's wording suggests that $15 is good for a year's service, I suspect it's $15 per month and air time rolls over for one year like it does with PTEL, another T-Mobile MVNO.
I contacted PRIDE's customer support but the CSR didn't know the details of the pay as you go plan and promised to have someone call me back with the details. I'll update the post if and when I hear back.
With an estimated 8 million LGBTQ people in the US, there's certainly a market for a service like PRIDE Wireless. Prices do seem on the high side, but users get the benefit of supporting and giving back to their own community. If you decide to try PRIDE Wireless you can get the first month of service for free by texting TRYPRIDE to 34329.