MVNO Ting Mobile admits that the number of new customers add during the third quarter of this year is less than what it had a year ago. But to be fair, the previous year's period was recognized by the company as their best ever for the gross additions they had. Although Ting's service runs on Sprint's network, they have started to support GSM service since March. And it is likely to be through T-Mobile US' network.
This year, Ting Mobile was able to add 9,000 accounts and a total of 14,000 devices; which has led to an 8% jump on the number of customers they have. But comparing this with last year's performance on the same quarter, it still is a lot less. In the third quarter of 2014, the company was able to add 11,000 accounts and 17,000 devices. Prior to that, they had 10,000 accounts and 15,000 devices. By the end of the quarter, there was a total of 122,000 accounts and 192,000 devices from Ting.
When asked about their performance on both quarters, Ting responds that they are not satisfied with how these net adds have stayed the same. Yet despite this, they are pleased with the knowledge that their gross adds keep on growing. Judging on the information they have gathered, Q3 was when they were able to bring in the most number of customers. The company attributes this to how well they were able to convert brand awareness into sales. And on this note, more and more people hear about the company on a daily basis.
In addition to this, the company was able to get a slight increase in their churn rate in Q3. Ting believes that this increase stems from being able to provide a more transient customer base under the GSM service they provide. Especially since device portability is a lot easier and convenient, this makes a lot of sense. Unlike other networks where new customers have to purchase a new device, this is something they can forego when they switch to Ting. Customers can just bring their own device and they can be hooked to the network easily. Not to mention, they offer rate plans that allow customers to mix and match how they want to use their minutes, text messages, and data. These factors make it hard for customers to leave the service.
Because of the changes implemented by Sprint, Ting was challenged of their conversion ratio. At the same time, their reputation was on the line as their customer support team was the one to suffer the most. But even so, the company has been able to prove themselves as a strong one. Despite the issues they experienced, they continue to present customers with their hard-to-beat pricing plans. Additionally, they were able to add a second network, which presents a new range of devices and coverage for their customers.
Just recently, the company has partnered with both Krogers and Staples to distribute around 2,000 SIM cards throughout the country. While they are still unsure how this partnership will affect their business, they are still thrilled of the idea that they are doing their part in providing customers with different options for their mobile needs. Perhaps it could be a better and grander 2016 for Ting Mobile after all.
Source: Fierce Wireless