Home - , , , - Ting Mobile Q3 New Accounts Lower than Last Year, Continues to Recover from Sprint MVNO Rule Changes

Ting Mobile Q3 New Accounts Lower than Last Year, Continues to Recover from Sprint MVNO Rule Changes


MVNO Ting Mobile admits that the number of new customers add during the third quarter of this year is less than what it had a year ago. But to be fair, the previous year's period was recognized by the company as their best ever for the gross additions they had. Although Ting's service runs on Sprint's network, they have started to support GSM service since March. And it is likely to be through T-Mobile US' network. 

This year, Ting Mobile was able to add 9,000 accounts and a total of 14,000 devices; which has led to an 8% jump on the number of customers they have. But comparing this with last year's performance on the same quarter, it still is a lot less. In the third quarter of 2014, the company was able to add 11,000 accounts and 17,000 devices. Prior to that, they had 10,000 accounts and 15,000 devices. By the end of the quarter, there was a total of 122,000 accounts and 192,000 devices from Ting.

When asked about their performance on both quarters, Ting responds that they are not satisfied with how these net adds have stayed the same. Yet despite this, they are pleased with the knowledge that their gross adds keep on growing.  Judging on the information they have gathered, Q3 was when they were able to bring in the most number of customers. The company attributes this to how well they were able to convert brand awareness into sales. And on this note, more and more people hear about the company on a daily basis.

In addition to this, the company was able to get a slight increase in their churn rate in Q3. Ting believes that this increase stems from being able to provide a more transient customer base under the GSM service they provide. Especially since device portability is a lot easier and convenient, this makes a lot of sense. Unlike other networks where new customers have to purchase a new device, this is something they can forego when they switch to Ting. Customers can just bring their own device and they can be hooked to the network easily. Not to mention, they offer rate plans that allow customers to mix and match how they want to use their minutes, text messages, and data. These factors make it hard for customers to leave the service.

One drawback to the service provided by Ting may be from a problem the company experienced with Sprint earlier this year. More importantly, they had to deal with customer service complaints because of Sprint's decision to make rules for devices brought to MVNOs. Back in February, Sprint implemented the Financial Eligibility Date (FED) system to enforce customers to pay for their devices before they decide to switch to another carrier and bring the device there. Because of this, customers who still had a balance on the device were unable to activate them other than on Sprint. This largely affected Ting Mobile, especially since customer referrals were the biggest strength of their new customer acquisition.

Because of the changes implemented by Sprint, Ting was challenged of their conversion ratio. At the same time, their reputation was on the line as their customer support team was the one to suffer the most. But even so, the company has been able to prove themselves as a strong one. Despite the issues they experienced, they continue to present customers with their hard-to-beat pricing plans. Additionally, they were able to add a second network, which presents a new range of devices and coverage for their customers.

Just recently, the company has partnered with both Krogers and Staples to distribute around 2,000 SIM cards throughout the country. While they are still unsure how this partnership will affect their business, they are still thrilled of the idea that they are doing their part in providing customers with different options for their mobile needs. Perhaps it could be a better and grander 2016 for Ting Mobile after all.

Source: Fierce Wireless

21 comments:

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  1. Maybe they should rethink their steep jumps between tiers, the price of those tiers and their line fee per device!

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  2. I ran my numbers through their widget and it told me I couldn't save money with Ting. Between poor coverage on Sprint and T-Mobile, too complicated plans, too complicated to sign up, and pricing that is not competitive for those who need reasonable amounts of data Ting is going to struggle. I get the appeal of great cs, and I am willing to pay more for it, but not a lot more.

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  3. If they simply split their tiers and removed their $6 line fee I think they would be much more competitive since they do offer most of the whistles and bells and voice roaming. I think this would help their Sprint side anyway, I don't think they are even in the ball park with their T-mobile service.

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  4. Christine Torralba and a Wirefly ad? Did Dennis sell his website?

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  5. I'm still here. Christine is helping out and supplementing my posts so we can expand our coverage. The Wirefly ad is something we are testing.

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    1. That's interesting to know

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  6. I put the $30 T-mobile and GoSmart Autopay plans into Ting's savings calculator. Then I tried various US Mobile combinations.

    Ting couldn't beat any of them on price.

    They're still terribly uncompetitive if you just need straight up cell service and don't care about the fluff.

    Their line fees and huge tier gaps are a complete deal breaker.

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  7. I found the Wirefly tool cellphone plan comparison tool to be pretty worthless. I entered my monthly usage needs: 50 minutes, 800 text messages, and 3 GB. It was completely unable to point users to T-Mobile's secret plan--$30/month for a whopping 5 GB of LTE (100 MB for courtesy tethering), unlimited text, and 100 minutes for voice. The best plan it spat out was something for $40. PrepaidPhoneNews.com is still the more definitive source.

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    1. The secret plan has a huge disadvantage - it can only be activated on a NEW sim card. If you're already a T-Mobile customer, porting out then back in is less than ideal, and if your needs ever change (need more minutes one month and want to switch plans?) -- you can never switch back.

      5GB for $30 is not a bad deal, but it's a strange service tier -- you're probably either NOT doing any video streaming, such that you'd probably be fine with just 2.5 GB or less, or you do use video streaming and would need 10+ GB or more. That makes Cricket $35 plan (less data ,but unlimited TnT) or MetroPCS / Boost $60 (unlimited data) better configurations without the inflexibility or hoop jumping.

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    2. No. I myself do very little video streaming and still use 4-5GB LTE per month. Nothing really strange about that tier. It's cheap data for data lovers. If you need more minutes you just use Google Voice or a competing service. The other plans you mention are more expensive and make zero sense for someone like me and the many others who use that tmo plan

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    3. I will say this much, you lot are a VERY VOCAL minority.

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  8. Ting is simply not a good value in comparison to many other MVNOs (especially under T-Mobile) out there.

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  9. I agree with the common sentiment expressed here, that Ting is no longer competitive on price for "normal" usage, especially on data. It may have been appealing a few years ago, but once one knows of the other MVNO options out there currently, Ting isn't competitive. That, and its pricing plans require some math juggling to figure out. People like simple.

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  10. Hopefully Ting is listening. The wife is adverse to switching providers and for no real reason, she never roams or uses any of the extra features offered with Ting, so I want to switch her to TF BYOP AT&T from Ting GSM. She would save $$ and get roll over of the units she and the kid give way to Ting each month.
    So, if Ting would split their tiers and get rid of the $6 line fee I would be a little happier.

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    1. Even without the line fee, it's still not very competitive. They need to reduce their data rates down to somewhere akin to: 1~50MB for $2 (occasional email checkers & light MMS users), ~500MB for $5 (heavy email users), ~1GB for $8 (app users), ~2GB for $14 (web surfers), ~4GB for $20, etc.

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    2. But removing the line fee and splitting their tiers so you don't get bumped into such a higher cost bucket would at least make it more palatable. :)

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  11. Most Ting subscribers are VERY pleased with the value they receive. Highest ratings from Consumer Reports readers. Better than any other carrier except Consumer Cellular, which also uses tiers and account sharing. If it doesn't work for you, too bad. They don't have to change a thing. Successful, profitable and still growing at a very good rate. Ting doesn't owe anyone cheap service with the poor support that goes with it.

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    1. Their subscriber numbers tell a different story and that C/S argument don't cut it any longer. Ting's C/S went into the toilet in Feb and you still can't get someone on the phone without waiting a 30 min.

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    2. Total BS. Everyone who is curious just call them and see. They hired and trained a lot of extra people and are meeting their service standards again. 8% increase in subscribers beats all major carriers. You are just a cheap-skate and will accept bad, outsourced service.

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    3. BS, I have been a customer since early 2013 and getting a hold of C/S is a chore to say the least, you are just another fanbot!

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  12. i have no idea how they keep adding customers. people must not know of any better options b/c ting is one of the most expensive resellers out there. customer support has also gone down the toilet.

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