Cricket Wireless. For starters, it was announced that industry veteran, John Dwyer, will be the new leader of the premium no annual contract brand-- Cricket Wireless. This follows the second announcement, wherein former President Jennifer Van Buskirk will be transferred to spearhead AT&T's Northeast Region.
With this new announcement, Dwyer will be spearheading a world-class team with over 9,000 distribution points throughout the country. His job is to ensure that the day-to-day operations of the company, as well as the long-term plans are all in line with the goals of the brand. According to AT&T Mobility President and CEO Glenn Lurie, Dwyer will be providing 'unrelenting focus on customer satisfaction.'
Given the background of Dwyer, this does not seem like a hard task to accomplish. Before joining Cricket, he had the same responsibilities under AT&T Mobile and Business Solutions. Not to mention, Dwyer had experience in customer leadership under Cingular Wireless and Pacific Bell Mobile Services.
As for Van Buskirk, her experience in transforming Cricket Wireless into what it is today will help mold the way for the success of AT&T's Northeast Region. Considered as an expert at managing change, building markets, and energizing teams, time can only tell what the former President can do for the brand.
With the growing demands of its customers, Dwyer is ready to lead Cricket to becoming a premium prepaid service that everyone throughout the United States can enjoy.