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T-Mobile Gains 8 Million Plus Subscribers For Two Years In A Row

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For a couple of years in a row, T-Mobile has been able to add at least 8 million new customers to its fold. As indicated in an official press release detailing the wireless carrier’s highlights for 2015, T-Mobile managed to add 8.3 million total net customers in the last twelve months. As for the final quarter of 2015, the third biggest mobile service provider in the United States acquired 2.1 million total net customers.

As enthusiastically shared by its outspoken president and chief executive officer John Legere, T-Mobile has now achieved 11 consecutive quarters of more than a million net new customer additions, while at the same time, posting three straight quarters of over 2 million net new customer additions. This is equivalent to gaining 23,000 new subscribers on a daily basis, every day for the last couple of years.

With 2.1 million net new customers added in the final quarter of 2015, T-Mobile’s total subscriber count is now over 63 million customers as of the ending of the year 2015. While this is not enough to overtake AT&T, currently the second largest wireless carrier in America after Verizon Wireless, the 63 million mark should further widen the lead between T-Mobile and Sprint (whose number 3 position was usurped by T-Mobile a few quarters ago).

During the past year, T-Mobile enjoyed continuous growth, most especially in branded postpaid subscribers. As a matter of fact, the wireless carrier was able to gain 1.3 million new branded postpaid customers in the last quarter of 2015, marking the sixth consecutive quarter in which T-Mobile has acquired over 1 million new branded postpaid customers.

As for new branded prepaid customers, T-Mobile was able to collect 469,000 additions during the fourth quarter of 2015. For the full twelve months of 2015, the wireless carrier gained 1.3 million new branded prepaid customers.

As far as customer turnover rate is concerned, T-Mobile also managed to improve on this area for the final quarter of 2015. During the last three months of the past year, the wireless carrier’s churn rate rate for branded postpaid phone customers is 1.46 percent, which is actually down 27 basis points compared to the final quarter of 2014.

 On the LTE front, T-Mobile achieved some new major milestones as well. The company increased its LTE coverage more than twofold in 2015, now reaching 304 million mobile users based in the US. Furthermore, its Extended Range LTE (on low band 700 MegaHertz A Block spectrum) is now activated in more than 300 cities and metropolitan areas, serving 185 million American subscribers. As for its Wideband LTE, the service is now live across the US.

Source: BusinessWire

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14 comments:

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  1. Legere is weird but a damn fine CEO.

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    1. I disagree. He tried his best to sell the farm to AT&T, and the SWEETHEART breakup terms in the contract loaded him up with free spectrum and cash. It's really hard to mess up that deal.

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    2. Um, no. There was nothing stopping the DOJ from blocking the deal. That's why AT&T dropped the bid.

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  2. Advertising in places where they have no service should be called fraud.

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    1. No, it's not called fraud. Fraud has a specific meaning, which might be lost on a generation which calls copyright infringement "theft" and accuses George Lucas of rape when he makes bad "Star Wars" prequels.

      At worst, T-Mobile is wasting its money advertising where it can't deliver. That's not fraud. Crack open a dictionary, man!

      The only fraud that could possibly be involved is if T-Mobile knowingly takes money for a service and doesn't deliver it. That's not even being discussed, is it?

      Otherwise, it's no more fraudulent, than, say Lexus selling its cars on TV in markets with no Lexus dealers. Huge difference.

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  3. And both T-Mobile and MetroPCS have unlimited data plans! VZW and AT&T don't.

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    1. They don't need to, their Networks are much larger with 2-3 X as many subscribers each. Tmobile has to offer it to stand out.

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    2. If T-Mobile had a good network to offer it on, it would stand out. Then it would compete with the big boys instead of just competing with Boost.

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    3. Zach, and the ability of someone to use their AT&T or VZW data plan almost anywhere makes it "unlimited" in other ways compared to the T-Mobile and MetroPCS plans which only work in some places.

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  4. Given their generous family plans and the fact that they don't throttle the crap out of customers (who turn off Binge), it's no surprise that T-Mobile's gaining ground.

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  5. I guess T-Mobile knew how to spend the 3 Billion dollars Att had to pay them when the attempted merger failed.

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    1. Been better if they spent the money on more towers outside the city limits.

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    2. "Been better if they spent the money on more towers outside the city limits."
      Yes, actual improvements. I watched closely for any different with T-Mobile when they promised to significantly improve their coverage (a promise they also made during 2014 and blew). They missed the stated goal in 2015 also.

      Upgrading existing T-Mobile towers from 2G to 4G won't cut it. They need to upgrade the vast majority of the country that has "0G" of T-Mobile (that is, no coverage at all) to at least something to become an actual viable network.

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  6. AnonymousJanuary 7, 2016 at 5:15 AM TO THE POSTER THAT WROTE AT THAT TIME : John Legree was not the CEO that failed that merger it was Phillip Humm so yes Legree is a great CEO you have your facts missed up and on that note you were wrong. Legree came in after and turned it around.

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