Verizon announced that they were offering a new "sponsored data" program and that they were accepting beta users. At the time of announcement, the Big Red kept mum about what the program was and what was included. Today, they have finally announced the program and gave an insight on what it will provide.
The new program offering by Verizon called "FreeBee" enables brands to send out content to Verizon subscribers without going against the user's data plans. It can be compared to both Music Freedom and Binge On programs offered by T-Mobile. However, Verizon's FreeBee program has more net neutrality implications. Compared to T-Mobile's "sponsored data" programs, Verizon takes money from businesses who want their content to be highlighted. T-Mobile's programs, meanwhile, don't take money from streaming services.
Supporters of net neutrality aren't too keen on "sponsored data" programs as these are more advantageous to brands and businesses that have the money to pay for content. With the FreeBee program, on the other hand, users can prefer the content they like as long as it has been highlighted with the icon. This means that anything you access with a FreeBee icon (such as on the photo above), will be streamed to you for free.