Virgin Mobile. As part of this restructuring, they have previously announced that they were discontinuing two sub-brands offered through Virgin-- namely PayLo and Broadband2Go. According to Sprint's VP of prepaid services, Angela Rittgers, the restructuring was a way for them to concentrate on the "more engaged, higher-ARPU subscribers" brought about by their monthly unlimited plans.
Discontinue PayLo and Broadband2Go
Under Virgin, PayLo offered customers with unlimited talking and texting through low-end devices. Broadband2Go, on the other hand, provided prepaid data services using portable USB sticks and Wi-Fi hotspots. According to the company, the main reason why they have decided to discontinue PayLo is because it didn't "fit in the Virgin distribution strategy" as this only appealed to customers looking for an extra "burner phone." As for Broadband2Go, Sprint executives no longer see the point of offering the plan as tablets and other smart devices already come with a built-in cellular connection.
Along with this announcement, the carrier has updated its pricing options for customers to choose from. These new pricing options will be announced within the day include the following options:
- $30 per month plan - comes with unlimited talk, text and data with 500 MB of high-speed data
- $40 per month plan - comes with unlimited talk, text and data with 4 GB of data
- $50 per month plan - comes with unlimited talk, text and data with 6 GB of data
The good news is that these newly updated plans now include zero-rated streaming music from services such as Pandora, iHeartRadio, 8track, Slacker, and Samsung Milk. In the future, Sprint still plans to add more music streaming services; using customer feedback as a basis for bringing in more of these services. And since these are included in Sprint's data plans, the data generated from these services will not be counted against the monthly data allotment of the customer. Once users surpass the monthly data allotment by using other services not mentioned, the speed automatically slows down to 2G connection.
Updates on Virgin Mobile Custom
Another announcement made is that Virgin will no longer be offering the Virgin Mobile Custom in Walmart, which was launched about two years ago. Back then, it was launched using ItsOn, a cloud-based billing and service platform. But after two years, executives noted that the offer was too complicated for users they usually targeted from Walmart. Despite this, Virgin will still be offering the ItsOn-powered Data Sharing service in Walmart.
With these changes, Sprint reiterates that it is very much committed to the prepaid industry as they continue to provide support for its prepaid brands: Assurance, Boost, Sprint Prepaid, and Virgin Mobile. These changes are the result of the company's attempt at de-emphasizing its Virgin brand in lieu of a new strategy.
Find out more about these changes on Virgin Mobile.
Source: Fierce Wireless