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Microsoft Not Concentrating on Mobile and Smartphones for Now

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Yesterday, Microsoft hosted its annual Build Developer Conference where they spoke about artificial intelligence, bots, Windows 10, and many other things. Despite this, many couldn't help but wonder why Microsoft failed to talk about Mobile. As a matter of fact, on their keynote address, Microsoft only spoke of the word "phone" in passing and around an hour during the talk. When asked about this, Windows head Terry Myerson said that phones are "not the core of where I hope to generate developer interest over the next year." This roughly means that while Microsoft is fully intent with its mobile phone department, it's something they aren't going to concentrate on for at least a year.

Myerson believes that it isn't the best way they can reach "a lot of phone customers." This statement comes after Microsoft reported of a tiny market share with its smartphone products. For its 2015 fourth quarter earnings report, Microsoft only claimed 1.1 percent share of the worldwide smartphone market, falling lower than the 2.8 percent share it owned just a year before. Meanwhile both Android and iOS continue to dominate markets in the U.S., Western Europe, and even in China.

Instead of concentrating on manufacturing mobile phones, the main concern of the company is on its Xbox product and the augmented reality headset HoloLens. An hour into the two-hour keynote, the only time Windows 10 Mobile was talked about was when they addressed Continuum. With their 2015 Q4 report earnings, there are some rumors circulating that Microsoft could be throwing in the towel on the smartphone market. Despite this rumor, Myerson insists that they have plans to "do some cool things with phones." In fact, Microsoft is rumored to be working on a flagship Surface smartphone that could potentially be a challenge to the iPhone and other flagship high-end devices. More information about this device should be released to the public as soon as its potential launch date nears.

Source: Fierce Wireless

7 comments:

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  1. Keep doing up MS!

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    1. I like a lot of things about windows phone, but I refuse to spend more than the $29.99 I have invested in my 640. MS is just one big train wreck.

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  2. I don't know why they even bought Nokie for. Seem what a waste. The Windows OS on phone sucks let be honest. I just need to die.

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    1. Intellectual property, of course. The same reason Google bought Motorola.

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  3. The exact reason I just gave up my 640, Android and IOS will continue to dominate.

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    1. I love my 640. Smoother than my Moto X, which I like better than my iPhone.

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  4. The biggest mobile announcement that MS made at Build was that it was making Xamarin free for small developers. Xamarin is one of the better cross-platform mobile development systems, and is based on Microsoft's C# and (usually) Visual Studio IDE. Now that it doesn't cost an arm and a leg it should see a lot more use. This helps Windows Mobile, because porting an Android app made with Xamarin to Windows 10 should be very easy. (iOS apps will be a little trickier.) So this might help improve the app gap, if small-time developers using Xamarin can release a Windows version with little extra effort.

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