Myerson believes that it isn't the best way they can reach "a lot of phone customers." This statement comes after Microsoft reported of a tiny market share with its smartphone products. For its 2015 fourth quarter earnings report, Microsoft only claimed 1.1 percent share of the worldwide smartphone market, falling lower than the 2.8 percent share it owned just a year before. Meanwhile both Android and iOS continue to dominate markets in the U.S., Western Europe, and even in China.
Instead of concentrating on manufacturing mobile phones, the main concern of the company is on its Xbox product and the augmented reality headset HoloLens. An hour into the two-hour keynote, the only time Windows 10 Mobile was talked about was when they addressed Continuum. With their 2015 Q4 report earnings, there are some rumors circulating that Microsoft could be throwing in the towel on the smartphone market. Despite this rumor, Myerson insists that they have plans to "do some cool things with phones." In fact, Microsoft is rumored to be working on a flagship Surface smartphone that could potentially be a challenge to the iPhone and other flagship high-end devices. More information about this device should be released to the public as soon as its potential launch date nears.
Source: Fierce Wireless