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Per CTIA Report: Mobile Data Usage In US Reached 9.6 Trillion Megabytes In 2015

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Here is another proof that people of today are really surfing the Internet more and more via their mobile devices. According to the latest yearly report from the Cellular Telecommunications Industry Association (CTIA), mobile users based in the United States used 9.6 trillion megabytes of data in 2015. This is easily double the 4.1 trillion megabytes that the CTIA reported in 2014.

In its latest annual report, the CTIA also shared its findings that 228.3 million users in America owned a smartphone device last year. This signifies an increase of almost 10 percent compared the previous year’s numbers. Also, the CTIA found that mobile users in the US spent 2.8 million minutes using their smartphones and tablet devices. This is up 17.4 percent compared to 2014’s minutes. Moreover, the CTIA reports that the combined volume of traffic of short message service (SMS) and multimedia messaging service (MMS) increased 17 percent in 2015.

As explained by Meredith Attwell Baker, the chief executive officer of the CTIA, more and more consumers in the US are leading mobile-centric lives. Baker also made sure to point out that in 2014, the CTIA saw a record amount of data on 4G networks, but those numbers have since increased more than twofold in 2015, with the wireless industry investing over $30 billion in order to keep up with the massive demand for mobile services, supporting millions of jobs in the process. As far as the CTIA can see, there seems to be no indication that the trend will reverse anytime soon.

On a rather curious note, the incremental capital investment was basically the same from 2014 to 2015. Indeed, 2015’s $32 billion was ever so slight an improvement over 2014’s $31.9 billion. Moreover, there is reason to believe that the incremental capital investment in 2016 will take a dip, most likely due to various wireless carriers cutting down on their investment in order to prepare for the eventual roll out of their respective 5G service offerings.

With regards to mobile penetration rate, the CTIA reports that the rate has improved from 110 percent in 2014 to 115.7 percent in 2015. Additionally, the CTIA estimates that wireless earnings per year totaled $191.9 billion last year, which signifies an improvement over the $187.8 billion earned in 2014.

For those who want to peruse the CTIA report directly, they can do so by heading to this link.


Source: Fierce Wireless

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6 comments:

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  1. With numbers like 4.1 and 9.6 trillion megabytes, shouldn't they start stating these numbers in gigabytes?

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    1. Actually, I would say terabytes would be more appropriate, as it is a generally known unit at least in hard drive terms. But, I think 9.6 exabytes would be the proper way. It just doesn't give the same enormous context that megabytes gives nor is it well known how big an exabyte actually is.

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  2. "the combined volume of traffic of short message service (SMS) and multimedia messaging service (MMS) increased 17 percent in 2015."
    It is more interesting to split out sms and mms. SMS use actually decreased, while MMS usage went up 43%.
    Ring plus will get some revenue increase from MMS and overages this year, beyond the up-front fees that they keep (some plan fees were not credited to cash balances).

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  3. The problem with this article is that it describes a situation where a lot of usage is restricted by data caps.

    I'd like to see just how much mobile data people REALLY use when there's no artificial scarcity holding them back.

    But I'd bet that won't ever happen, because then the wireless ISP racket would have to actually invest to meet demand instead of simply trying to stifle it.

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  4. People with the entitlement attitude will never pay the price for unlimited fast mobile data.
    They just complain that companies won't spend tens of $Billions more money and 'give' them unlimited high speed data.
    Obviously the mobile operators will never do this. They're not stupid.

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    Replies
    1. Demand drives the market.

      Carriers that don't keep up with demand will fall out of favor with the almighty god of Capitalism, by which I mean the consumer.

      Competition will drive them to it, just like it did with voice and text.

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