Priced at $49.99 a month, the new mobile plan will include unlimited voice calls, text messaging, and data streaming up to 5 gigabytes. This new plan will also cover $100,000 accidental death insurance policy, as well as $20,000 to cover burial and funeral expenses, plus provide online access 24 hours a day, 7 days a week to physicians by way of MeMD.me, and lastly, roadside assistance for family members.
John Paul DeJoria, the co-founder of ROK Mobile, has always had a knack for effectively mixing up with his business interests and philanthropic efforts. Forbes estimates DeJoria’s net worth at $3.2 billion, but the business tycoon has signed the Giving Pledge half a decade ago, vowing to donate over 50 percent of his total net worth. Even when launching new projects, he always seem to make sure that they help customers in some way. Take ROK Mobile, for instance -- it is a wireless carrier that does not sell its own mobile devices ,preferring instead to offer smartphone plans through SIM cards.
Of course, as a businessman, DeJoria knows that attaching insurance and other perks to ROK Mobile’s smartphone plans may affect the carrier’s earnings. But he believes that revenues will only be slow at the outset. As more people avail of ROK Mobile’s plans, the company will make up for the slow initial sales through sheer customer volume over time.
For current subscribers of ROK mobile plans who have signed up for at least a couple of months already, they will automatically get the new benefits. As for those who have yet to avail of a ROK Mobile plan, they will get the new perks right after they pay their second month’s billing.
But there is no doubt that many may be asking -- why life and burial insurance? According to Jonathan Kendrick (who co-founded ROK Mobile with DeJoria a couple of years ago), many low-income households simply can not afford to pay for a funeral. The average funeral in the United States can cost between $7,000 and $11,000, Kendrick explains, not to mention that some of these mobile users do not have enough budget to see a doctor, too. By bundling life and burial insurance with a mobile plan, low-income families have better access to these things. And because ROK Mobile is doing it on a very big scale, the wireless carrier is able to offer competitive pricing for each subscriber.
To date, ROK Mobile plans are made available in 14,000 retail outlets all throughout the US. Although, the carrier is still sort of a neophyte in the wireless business, Kendrick sees a large potential for growth. He noted that there are an estimated 100 million Americans who either depend on cash or do not have access to a bank account or credit card. Also, around a hundred users have already tried out the plan and its mobile app this month. In the next few weeks, ROK Mobile will proceeding to roll out this new $49.99 plan on a much wider scale.
Source: ROK Mobile