Home - , , , - ROK Mobile Is Including Life, Burial Insurance To A New $50 A Month Smartphone Plan

ROK Mobile Is Including Life, Burial Insurance To A New $50 A Month Smartphone Plan

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As far as mobile virtual network operators (MVNOs) go, ROK Mobile has always been unique, choosing to combine affordable mobile plans with music-related features. Now, it appears that this wireless carrier is about to get even more unique -- according to a Forbes report, ROK Mobile is looking to officially introduce a new smartphone plan that comes with life and burial insurance.

Priced at $49.99 a month, the new mobile plan will include unlimited voice calls, text messaging, and data streaming up to 5 gigabytes. This new plan will also cover $100,000 accidental death insurance policy, as well as $20,000 to cover burial and funeral expenses, plus provide online access 24 hours a day, 7 days a week to physicians by way of MeMD.me, and lastly, roadside assistance for family members.

John Paul DeJoria, the co-founder of ROK Mobile, has always had a knack for effectively mixing up with his business interests and philanthropic efforts. Forbes estimates DeJoria’s net worth at $3.2 billion, but the business tycoon has signed the Giving Pledge half a decade ago, vowing to donate over 50 percent of his total net worth. Even when launching new projects, he always seem to make sure that they help customers in some way. Take ROK Mobile, for instance -- it is a wireless carrier that does not sell its own mobile devices ,preferring instead to offer smartphone plans through SIM cards.

Of course, as a businessman, DeJoria knows that attaching insurance and other perks to ROK Mobile’s smartphone plans may affect the carrier’s earnings. But he believes that revenues will only be slow at the outset. As more people avail of ROK Mobile’s plans, the company will make up for the slow initial sales through sheer customer volume over time.

For current subscribers of ROK mobile plans who have signed up for at least a couple of months already, they will automatically get the new benefits. As for those who have yet to avail of a ROK Mobile plan, they will get the new perks right after they pay their second month’s billing.

But there is no doubt that many may be asking -- why life and burial insurance? According to Jonathan Kendrick (who co-founded ROK Mobile with DeJoria a couple of years ago), many low-income households simply can not afford to pay for a funeral. The average funeral in the United States can cost between $7,000 and $11,000, Kendrick explains, not to mention that some of these mobile users do not have enough budget to see a doctor, too. By bundling life and burial insurance with a mobile plan, low-income families have better access to these things. And because ROK Mobile is doing it on a very big scale, the wireless carrier is able to offer competitive pricing for each subscriber.

To date, ROK Mobile plans are made available in 14,000 retail outlets all throughout the US. Although, the carrier is still sort of a neophyte in the wireless business, Kendrick sees a large potential for growth. He noted that there are an estimated 100 million Americans who either depend on cash or do not have access to a bank account or credit card. Also, around a hundred users have already tried out the plan and its mobile app this month. In the next few weeks, ROK Mobile will proceeding to roll out this new $49.99 plan on a much wider scale.



Source: ROK Mobile

33 comments:

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  1. Wow that's kind of morbid! I don't know which marketing genius thought that one up.

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  2. OK, in response to its users being too poor to afford burial insurance, their solution is to offer a $50/mo plan?!?

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  3. That certainly got my attention. On the surface, it sounds quite clever, but I don't have a handle on the cash flow this model will generate.

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  4. People might laugh and mock, but this is an add-on. A benefit, not a downgrade.

    Great to see this in an era of so many MVNOs downgrading their services.

    Now at least I am more open to the idea of being buried with a ROK phone in my hand..

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  5. Because we're all going to die...

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  6. RIP Mobile - We'll be there for you when you're dead.

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  7. It is surprising that the benefits start with the second months paid bill, I wonder if they are full ($100k, $20k) at that point or if they scale up over time.

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  8. Their FAQ page says "tethering is Not allowed".

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  9. the life and burial insurance must really be for your smartphone after you eventually drop it dead on the floor. instead of tossing it in the trash or recycling it, you get to have an expensive funeral burial for your dearly departed dead phone. and then you claim the meager life insurance proceeds to only be able to buy a used flip phone.

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  10. Some positives points: Not owned by America Movil, roaming is included, and I remember reading somewhere that the data speed is Not capped at 5Mb like the other Verizon MVNOs.

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    1. ROK offers free streaming and downloading of music, too. Dennis' summary of the Verizon plan last July said LTE is throttled to 5 Mbps, then 3G after the 5GB is used up. Why would Verizon make an exception to their MVNO policy that only applied to ROK?

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  11. The perfect plan for those who text & drive.

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  12. This is got to be the best add on perk on a cell plan.

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  13. Well played. Accidental life, and burial insurance are very inexpensive to buy. Obviously they benefit your heirs, not you. Family roadside assistance starts at about $5/month. MeMD.me cost nothing to enroll; you need a webcam and pay per consultation (your insurance or HSA may cover the fees and prescriptions).
    Smart ROK marketing because they appear to offer high perceived value, but benefits don't cost ROK much. Most American have virtually no savings for emergencies, and the insurance plays on any guilt for being too lazy or inconsiderate to provide for end of life expenses.

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  14. *** Its accidental death insurance. NOT LIFE INSURANCE!!!

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    1. Thanks, Capt Obvious; it goes without saying. ALL life insurance is death insurance. You insure against a peril. They don't call death insurance because people don't like to think about death, so companies are sure they would sell less. The only true "life insurance" would be a longevity annuity policy, which insures you against running out of money in the event you live too long.

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    2. Some people do recognize the term accidental life insurance:
      http://www.investopedia.com/ask/answers/09/accidental-life-insurance.asp

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    3. Only 5% of deaths qualify as "accidental deaths". As such, it has many many more restrictions than term life insurance, which is already amazingly inexpensive (costs about $6/month/$100k coverage for 35 year olds).

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  15. I think it is good for back up insurance. I wonder this insurance will apply for foreigner, exchange student and illegal immigrants?

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    1. How much does it cost to exchange the dead student for a new one?

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  16. The only catch is that they put a Rok Mobile advertisement on your gravestone. LOL

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    1. totes worth it for streaming music

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  17. Customer: "My phone is dead."

    ROK Mobile rep: "Sorry, we don't get involved when your PHONE is dead. We only get involved when YOU are dead."

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  18. Welcome to Prepaid Phone and Cemetery News.

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  19. This article bored me to death.

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  20. ROK Mobile's new advertising slogan: "ROK Mobile makes you feel like you're in heaven."

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  21. Dennis, why are you making Christine work the graveyard shift?

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  22. ROK Mobile: putting the FUN in funeral since 2016

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  23. BREAKING NEWS: ROK Mobile is moving its headquarters to Death Valley.

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  24. ROK Mobile's official theme song is "Monster Mash".

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  25. I'm suspicious that this article was ghost written.

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  26. I'm dying to become a ROK Mobile customer.

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