Verizon announced that they will be increasing the monthly data allotted for each of their prepaid customers. The announcement shows that the carrier has plans of adding an extra gigabyte of data for Auto Pay customers as well as adding international calling options.
Customers under Verizon's $45 and $60 prepaid plans with Auto Pay will be receiving an extra gigabyte of data. Beginning May 15, customers who have signed up for Auto Pay will be getting 3GB and 6GB of data, respectively. It is also possible to purchase additional data for $10 per GB.
This isn't the first time Verizon offered the extra gigabyte of data to its Auto Pay customers. Back in February, this had already rolled out but as a promotional offer. This time around, Verizon assures its customers that the pricing structure will be permanent.
Aside from the extra gigabyte of data, Verizon shares that its $60 prepaid plan will now come with unlimited talk to Canada and Mexico. Meanwhile, customers under the $45 plan may add 1,000 minutes of talk time to make calls to Canada and Mexico for an additional $10 per month charge. The two plans also come with unlimited talk and text in the US as well as unlimited texting to Canada and Mexico.
The extra gigabyte of data is an initiative of Verizon to make their customers happy with the services they provide. On its earnings call, the carrier admitted that it lost 177,000 prepaid devices during the first quarter. Executives at Verizon are aware that the loss is attributed to the fact that they have "above market" prepaid offers which isn't really "competitive in that environment." Addressing these, the executives are shifting its focus to make sure that their prepaid users are attended to.
Source: Wireless Week