Wave7 interviewed 29 independent multi-brand dealers in NFL cities on May 26 and 27. Dealers were asked which mobile operators they sold and which were their top sellers.
TracFone's Simple Mobile T-Mobile MVNO was the clear winner. It was sold in by all 29 dealers, up from 27 in Q1, and was the top seller in 11 (vs 6 in Q1). H2O Wireless, Net10, T-Mobile Prepaid, PagePlus, GoSmart, Ultra Mobile, and Lycamobile all did well with a double digit presence among dealers surveyed. T-Mobile Prepaid was the top selling brand after Simple.
Sprint's Boost Mobile's seems to be losing favor with dealers. Boost was only sold by 8 dealers last quarter compared with 11 the quarter before. Wave7's Jeff Moore believes the decline is likely due to Boost's decision to favor exclusive dealers over independents. T-Mobile Prepaid, GoSmart, Ultra Mobile and MetroPCS also lost dealers.
The table below lists compares the Q1 and Q2 survey results.
|Prepaid Carrier||Presence among 30 dealers||1st place in sales||2nd place||3rd place||Also-ran|
|Others||Cricket and Expo Mobile were carried by one store each.|
* In Q1 Wave 7 reported that Univision was available in several stores but did not provide details.
Source Wave7 Research