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Simple Mobile Top Brand With Independent Wireless Dealers, Boost Mobile Losing Favor

Wave7 Research has released its 2nd quarter, 2016 survey of independent wireless dealers.

Wave7 interviewed 29 independent multi-brand dealers in NFL cities on May 26 and 27.  Dealers were asked which mobile operators they sold and which were their top sellers.

TracFone's Simple Mobile T-Mobile MVNO was the clear winner. It was sold in by all 29 dealers, up from 27 in Q1, and was the top seller in 11 (vs 6 in Q1). H2O Wireless, Net10, T-Mobile Prepaid,  PagePlus, GoSmart, Ultra Mobile, and Lycamobile all did well with a double digit presence among dealers surveyed. T-Mobile Prepaid  was the top selling brand after Simple.

Sprint's Boost Mobile's seems to be losing favor with dealers. Boost was only sold by 8 dealers last quarter compared with 11 the quarter before. Wave7's Jeff Moore believes the decline is likely due to Boost's decision to favor exclusive dealers over independents. T-Mobile Prepaid, GoSmart, Ultra Mobile and MetroPCS also lost dealers.

The table below lists compares the Q1 and  Q2 survey results.

Wave7 Independent Prepaid Dealer Survey for Q1 vs Q2, 2016
Prepaid Carrier Presence among 30 dealers 1st place in sales 2nd place 3rd place Also-ran
Q1 Q2 Q1 Q2 Q1 Q2 Q1 Q2 Q1 Q2
Simple Mobile 27 29 6 11 11 8 3 3 7 7
H2O Wireless 17 19 0 2 1 2 6 3 12 12
Net10 19 19 1 1 3 4 1 1 14 13
T-Mobile Prepaid 21 17 10 8 2 4 4 2 5 3
PagePlus 14 17 0 0 2 3 3 2 9 12
GoSmart 18 16 2 1 3 2 3 3 10 10
Ultra Mobile 16 15 2 1 3 2 1 3 10 9
Lycamobile 12 14 3 2 1 2 5 5 3 5
Boost 11 8 2 1 3 2 3 2 3 3
TelCel America 5 6 0 0 0 0 0 0 5 6
GoPhone 0 3 0 0 0 0 0 0 0 3
MetroPCS 4 2 4 2 0 0 0 0 0 0
Selectel 1 2 * 0 * 1 * 1 * 0
Rok Mobile 0 2 0 0 0 0 0 0 0 2
Red Pocket 1 2 * 0 * 0 * 0 * 2
EasyGo 0 2 0 0 0 0 0 1 0 1
Univision ** 2 ** 0 ** 0 ** 0 ** 2
Others Cricket and Expo Mobile were carried by one store each. 
* Wave7 didn't provide Q1 sales rankings for Selectel, or RedPocket.
* In Q1 Wave 7 reported that Univision was available in several stores but did not provide details.

Source Wave7 Research

9 comments:

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  1. Lyca was 3rd in sales win+place+show; H2O 4th; and Ultra and GoSmart tied for 5th.
    T-Mobile and their MVNOs took 5 of the top 6 places.

    ReplyDelete
  2. Other findings from Wave7 include:

    Most of the dealers surveyed spoke English as their second language and their customers were largely international.
    A number of dealers have gone out of business recently or switched to being exclusive Cricket, MetroPCS or Boost Mobile dealers. Wave7's Jeffry Moore said he believes that "...the growth of Cricket and MetroPCS dealers (and continuing strong presence of Boost dealers) have made things more difficult" for independents.
    Monthly activations per store ranged from 10 to 100 and averaged around 30 to 45 which Jeffery considers low.
    SIM sales outnumber phone sales at most dealers.

    ReplyDelete
  3. Once everyone finds out about the NEW H2O Wireless plans starting July 1st, H2O may come out a bit better in Wave7 Research Q3 results. Seems to me that the Big Four have their favorites when it comes to their MVNOs. Verizon(Total Wireless) AT&T(H2O Wireless) T-Mobile(Simple Mobile). Walmart is now selling H20 3-in-One SIM Card for $2 Bucks just in time for H2Os' soon to be updated plans.

    ReplyDelete
    Replies
    1. I agree especially with the $40 plan ($36 with autopay). For $1 more than cricket you get no throttled LTE and 500 MB more data (3GB total). You also get international text and mins if that matters.

      Delete
  4. If they're reliable, these are interesting results.

    Despite cries about Tracfone killing independent dealers, the top seller is a Tracfone brand, and other Tracfone brands made the top 10.

    Despite claims that T-Mobile has no coverage for most Americans, a T-Mobile MVNO is the top seller and the next slot was T-Mobile Prepaid.

    ReplyDelete
    Replies
    1. It is not about no coverage (they do have lesser coverage). It is about being cheap and giving quantity over quality.

      Delete
  5. When customers have a choice...

    ReplyDelete
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