Earlier today, T-Mobile held its Un-carrier 11 event where they announced a few surprises lined up for its loyal customers. The main topic for the event was T-Mobile's move to give one share of stock to the customers they have as well as a chance to earn more shares whenever they refer friends and family to switch to the carrier.
In addition to the stock giveaway, T-Mobile also introduced a new app called T-Mobile Tuesdays; which promises to give away freebies every week. Just like the name suggests, each customer will be entitled to a freebie every Tuesday. Customers who use the app will be able to enjoy a free medium two-topping pizza from Domino's, movie rental from Vudu, and an order of Wendy's Frosty. There will also be one-time freebies that will be added onto the app over time such as free movie tickets. T-Mobile has partnered with a number of companies to help bring in bigger prizes like a $10,000 Gilt shopping spree and other prizes from Samsung, Lyft, StubHub, and Major League Basketball. There's also reports of a free hour of Wi-Fi access using GoGo's service available on several domestic flights.
While T-Mobile's stock giveaway seems like a promising deal, prepaid customers under T-Mobile are only entitled to the T-Mobile Tuesdays app. Only postpaid customers may be entitled to T-Mobile's stock option. Not to mention, it's unsure whether the free GoGo passes are available for prepaid customers too.
The announcements made at Un-carrier 11 event are efforts made by T-Mobile to win the loyalty of its customers. Instead of focusing on lashing out at its rivals, T-Mobile has finally decided to shift its strategy to thanking its customers by offering various incentives for their loyalty. And like CEO John Legere shared: "This Un-carrier move is all about giving you good thanking! No strings. No gotchas."