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TracFone Opens Two Retail Stores and Replaces Data Add On Cards

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Having earned recognition as the top selling prepaid brand in the US, TracFone Wireless expressed its intentions in putting up retail stores where they can compete more with other carriers. A few days ago, the carrier announced that they are gearing up to launch a series of stores throughout the country where they will be able to provide assistance to their customers in a faster period of time. Two stores have already opened in Brooklyn and Miami while another two (in Los Angeles and Chicago) are set to open in summer.

According to TracFone, these stores will be offering "Everything Under One Roof" so that it means it will be offering all the brands under their company: TracFone, Net10 Wireless, Page Plus Cellular, SafeLink Wireless, Telcel America, Simple Mobile and Total Wireless. The only thing missing are plans from Straight Talk Wireless, which are said to be up to Walmart to handle for the time being.

When you visit one of these stores, you'll be able to:

  • Look for a new phone or Bring Your Own Smartphone to have it switched to a new plan
  • Get assistance in shopping and comparing plans by trained personnel
  • Activate and accessorize your device with a new case, headphones, or any other product available

Apart from announcing the opening of their retail stores, TracFone decided to discontinue its data add on cards (750MB $15, 2GB $30, and 4GB $50). Instead of purchasing these data add on card prices, you may now go for the $10 for 1GB data add on card option, which is quite a big discount from the original cost. The carrier also made some changes to its phone plans. You can click here to learn more about these changes as these have already been covered in a separate post.

What did you think about these new changes? Do you believe they'll be able to help TracFone Wireless increase its sales?


Source: TracFone

24 comments:

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  1. " Instead of purchasing a data add on card, you may now go for the data add on card"
    wut?

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    1. Title "TracFone Opens Two Retail Stores and Discontinued Its Data Add On Cards" should be fixed.

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  2. I live in Brooklyn NY and was the one posting that I saw the billboards advertising a tracfone stand alone store.
    This is why they cut dealer comissions they want it all for themselves.

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    1. Themselves? So what, they'll have no employees in these stores?

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  3. Competition is good. I hope they stay corporate only, I hate the dealer/franchise model because it leads to shady stores and poor service. Tracfone would do much better to invest in customer service. Its probably the one thing that Cricket/Metro/Boost excel at.

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    1. I would only consider TracFone again if all of my needs could be taken care of at a store, including account, billing, and payment issues. Otherwise, hell to the no!

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    2. I agree with the needed c s investment but not the anti-franchise sentiment. Franchises can be good. Plus the difference between Tracfone and all those you mentioned is that the latter are subsidiaries of a carrier whereas Tracfone is not.

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  4. All I can say is watch Boost Mobile, Metropcs and Cricket. You got another player now.

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    1. I doubt it. I'd like to see TracFone offer unlimited LTE data for $60/mo! They'd go broke the day after. Can't do it on At&t or Verizon you just can't. Maybe under their Net10 brand on Sprint or T-Mobile, but I doubt either of them would go for it either.

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    2. TracFone stinks unless you want to pay a moderate amount of money for a small of talk, text and (likely throttled) data.

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    3. This is nothing new. There have been other players in the game. Problem being is that Tracfone never put any advertising or name recognition behind anything but Straight Talk. Independent dealers have been pushing Simple Mobile, Page Plus and their other products in an uphill battle because the other prepaid players (Sprint, Cricket, TMo) put some effort and marketing dollars behind them, Trac is just now understanding this.

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    4. https://www.simplemobile.com/wps/portal/home/shop/serviceplans/!ut/p/a1/04_Sj9CPykssy0xPLMnMz0vMAfGjzOJdDLx8jQMdPYyCPMxNDTwDPJyD3c39DEwcjfULsh0VAR6rtQ8!/#!#unlimited-plans

      The $60 plan is unlimited on Tmobile network

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  5. First off, the title gives away that this is a CT article.

    It's really misleading, since they REPLACED their data addons rather than discontinuing them.

    Second, a few regional stores probably won't make much of a difference.

    Unless they have a nationwide street corner operation like the Big 4 do, their big box, pharmacy and dealer presence will continue to function as the lion's share of their retail footprint.

    Case in point, I can't go anywhere without seeing a Big 4 corporate store or a Boost/Cricket/Metro dealer.

    In contrast, Tracfone has no stores around here, will continue to have no stores around here, and stores halfway across the country won't ever make a damn bit of difference in the local market.

    Ironically enough, phone stores and dealers always seem to be sans customers, which makes me doubt whether separate stores are even needed.

    Unless they offer exclusive plans, deals and discounts (which they probably won't), there'll be no reason to make a separate stop there if I'm already at Walmart, Walgreens or Best Buy.

    What's more, the fact that they're opening these in populated areas makes them redundant, as there'll already be a ton of other places to get phones and airtime.

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    Replies
    1. I agree the idea of dedicated store fronts is ridiculous. They'd be far better off simply video training a handful of employees at the 20,000 + retail locations to be "Certified TracFone Specialists" <> like Cricket is (trying) to do at their GameStop locations.

      If these stores are independent franchises, better make sure one of Slim's nephews ain't running it.

      The article title,...yeah...don't be touchin' my data-add-on-cards. ;-)

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  6. Not even if they were giving away free flagship phones with one year of "service".

    There are only 2 companies I have sworn off of for life, America Movil is one of them.

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    1. I've sworn off of America Movil too.

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    2. TracFone gets better all the time IMHO, so I'm staying for the long haul as long as my usage pattern fits. I've felt significant improvement in customer service in recent months.

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  7. Good luck to them but nation wide store front isn't build from day to night. Boost and Metro have huge precense already.

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  8. Still selling the old data cards at my Walmart. Must not be discontinued yet lol

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  9. So, as a an ex Tracfone employee...I think this is another example of idiocy on TS's behalf. You can thank bozos like Rob Davidson and other clueless management for this . So, years ago TF tried exclusive doors (Simple Mobile Solutions) & they failed miserably. Tracfone never did 80% of what they promised door owners. The initial doors closed in less than 6 months(after forking over $50,000 per door for useless -albeit nice looking brushed alumibum, etc). Next, they tried non exclusive doors. The idea was better, but held dealer to beyond strict rules to earn higher comp. Next, they redid the non exclusive doors and basically all it is is having TF put posters and frames up everywhere (effectively making a store look slightly more "professional"). After years of trying to make this work, they settled on gaining retail space. Horrible. Tracfone makes mistake after mistake and this is yet another horrible flop

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    1. TracFone is still going strong today as the largest MVNO in the country, so they must be doing something right. Been a customer for years and don't plan on leaving anytime soon.

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  10. Tracfone sucks. Led by idiots. They have idiots handling branded distribution. Management making horrible decisions, by cutting top masters and distributors who essentially built tracfones client base. Horrible management team.

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  11. They should be putting the TracFone BYOP smartphone plan cards into Wallyworld and all other retailers if want to compete in the future with the rest! Smartphone increased data is continuing and unlimited access gaining with lowering prices that only selling those terrible 6o 120 cards for minimum data and minutes for lousy prices isn't going to do much for marketing share!
    For most the other tracfone branded unlimited isn't a value and WALLY WORLD'S STRAIGHT TALK is likely not showing a lot of growth against the competition and Wally doesn't seem to want to drop the price point to do so!

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  12. Seven stores now open:
    http://get.tracfone.com/stores/

    Anyone visited one? How was it?

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