US Mobile, the Connecticut-based company runs on T-Mobile's network, according to reports, and primarily targets college students and seniors with bargain-basement service and an a la carte pricing model; has reported a customer turnover rate of 4 percent, which the company claims is one of the lowest churn rates among prepaid carriers in the industry. The carrier attributed its low churn rate to its focus on customer satisfaction.
According to US Mobile, the average response time for its call responses is less than 25 seconds, and email responses less than 10 minutes. The MVNO also made mention of positive reviews it garnered on Trustpilot and on Nicereply. (But it bears noting that Trustpilot, a firm that collects user reviews for online businesses, has been criticized for allegedly letting businesses choose which user reviews to post, even those that are not genuine.)
US Mobile is known for offering flexible mobile plans mostly to college students and seniors. The pricing of its plans is structured in a way that allows customers to select and pay only for the amount of voice minutes, text messages, and gigabytes of data they use monthly.
For example, customers can get 750 minutes of voice for $8 a month, a thousand texts for $5, and a gigabyte of data for $14, plus a monthly service fee of $2. US Mobile also offers mobile devices ranging from handsets priced below $50, to more familiar options like Apple’s iPhone 6s Plus ($799). On average, customers pay about $15 a month.
Earlier this year, US Mobile hit headlines when it started selling three smartphone devices from Chinese mobile giant Xiaomi. However, Xiaomi clarified thereafter that US Mobile was not authorized to sell any of its handsets in the US mobile market.
Source: Fierce Wireless