AT&T GoPhone is launching a Buy One, Get One Free (BOGO) promo. Starting Friday July 22 customers who buy one phone can get a second phone for free. To be eligible, both phones must be active on the $45 or $60 GoPhone plan. The offer is limited to unspecified "select" smartphones priced at $59.99 or higher and the free phone must cost the same or less than the paid phone.
The promotion is only available at AT&T stores and Authorized Retail stores and runs through Thursday September 22. At AT&T stores at least one of the phones must be activated on a new line of service. At Authorized Retail stores both phones must be activated on new lines.
The big question with this BOGO deal is whether or not it applies to expensive flagship phones like iPhones and the Samsung Galaxy S7 and S7 Edge. I suspect it doesn't but will update this post when I learn more.
Update 7/20: AT&T is offering a variation of this deal online for single phone purchases. From 7/22 to 9/22 the following phones are half price when purchased with $45 or more of airtime: Samsung Galaxy Express 3, ZTE Zmax 2 (incl. Certified-Like New), Samsung Galaxy Express Prime, Microsoft Lumia 640 (only avail. Certified-Like New), ZTE Maven (incl. Certified-Like New), LG Phoenix 2, ASUS ZenFone 2E , Motorola Moto E (incl. Certified-Like New), Kyocera Hydro Air (only avail. Certified-Like New) and Samsung Go Prime (only avail. Certified-Like New). Excludes Certified-Like New except as noted. I suspect that the BOGO offer is limited to the same phones.
Source: AT&T (press release).