Boost Mobile. According to the announcement, this partnership will enable Comcast to use select Boost Mobile retail locations throughout the country as a venue where it can sell its Xfinity Prepaid broadband internet and TV service. To start, the service will be offered later this year in Illinois, Florida, Georgia, Indiana, and Michigan. Soon after, Comcast plans to expand the service and offer it in all 4,400 Boost Mobile locations by the end of 2017.
The partnership will allow Xfinity customers to sign up for Comcast's prepaid service or make a monthly payment at the specified Boost Mobile location. With this partnership, Sprint will be able to increase its retail exposure by igniting the interest of the public in one of the postpaid and prepaid services they offer. Especially after losing about 264,000 net connections during this year's first trimester.
For its part, this partnership will be advantageous to Comcast as well. This is particularly because Comcast's Xfinity Prepaid service aims at making pay TV a suitable option once again, especially since its growth has substantially slowed over the years. With this new service, customers can easily sign up for cable TV service under a "pay as you go" scheme. They can go to a participating Boost Mobile location to sign up for the service, pay a one-time fee for equipment, and then get either the seven or 30-day subscription. And the best part about the Xfinity Prepaid service is that customers can easily sign up without the need of undergoing a credit check or even sign a contract that would bind them for several months. These restrictions are being waived by Comcast as a way of signing up more subscribers. In the same way, this benefits customers who prefer a flexible option when getting cable service.
The announced partnership between Comcast and Sprint rekindles a long-lost relationship that stems back to the mid-1990s; around the time when Sprint PCS was first formed. Hopefully, this will be a new partnership that will be equally beneficial for all parties.