Verizon MVNO ROK Mobile has notified its customers and dealers that they will be losing their unlimited throttled data August 1. The notice is also posted on the ROK Mobile site.
Currently, ROK offers unlimited voice, messaging and data, with the first 5 GB of data at speeds of up to 5 Mbps, for $50 per month plus taxes. After 5 GB, data speeds are throttled to 256 Kbps.
Effective August 1, data will stop working after 5 GB is used in a month. Throttled data after 5 GB will no longer be available. Data service will resume when the monthly plan renews or users can buy additional data at $15 per GB.
ROK was notable among Verizon MVNOs both for offering unlimited data and for having a relatively high throttled data speed of 256 Kbps. Selectel, Total Wireless, Envie Wireless and Verizon Prepaid don't offer unlimited data at all and Straight Talk, NET10 and Page Plus throttle to 64 Kbps.
ROK's 256 Kbps is fast enough to easily to easily stream music which nicely complemented ROK's signature feature of unlimited music streaming. After August 1, the music will stop after a user consumes 5 GB of data unless the user buys an extra gig at the rather steep price of $15.
ROK's says that will be announcing "some new and exciting value added services that will further strengthen ROK Mobile’s value proposition" in the coming weeks. I have no idea what these features will be but a reduction in the monthly plan price to compensate for the loss of unlimited data would seem like a good start.
Source: ROK Mobile