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Rok Mobile to End Unlimited Data August 1

ROK Mobile Announcement

Verizon MVNO ROK Mobile has notified its customers and dealers that they will be losing their unlimited throttled data August 1.  The notice is also posted on the ROK Mobile site.

Currently, ROK offers unlimited voice, messaging and data, with the first 5 GB of data at speeds of up to 5 Mbps, for $50 per month plus taxes. After 5 GB, data speeds are throttled to 256 Kbps.

Effective August 1, data will stop working after 5 GB is used in a month. Throttled data after 5 GB will no longer be available. Data service will resume when the monthly plan renews or users can buy additional data at $15 per GB.

ROK was notable among Verizon MVNOs both for offering unlimited data and for having a relatively high throttled data speed of 256 Kbps. Selectel, Total Wireless, Envie Wireless and Verizon Prepaid don't offer unlimited data at all and Straight Talk, NET10 and Page Plus throttle to 64 Kbps.

ROK's 256 Kbps is fast enough to easily to easily stream music which nicely complemented ROK's signature feature of unlimited music streaming. After August 1, the music will stop after a user consumes 5 GB of data unless the user buys an extra gig at the rather steep price of $15.

ROK's says that will be announcing  "some new and exciting value added services that will further strengthen ROK Mobile’s value proposition" in the coming weeks. I have no idea what these features will be but a reduction in the monthly plan price to compensate for the loss of unlimited data would seem like a good start.

Source: ROK Mobile

18 comments:

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  1. Im sure a lot of people took full advantage of the "unlimited" feature of this service. This was bound to happen and I even wondered how it took this long for it to end.
    As stated above, a reduction in price would be very nice but now, Rok has aggressive competition in the form of Total Wireless which offers 5GB but for $35 plus taxes. It will be interesting if the better Customer Service at Rok will be enough to keep its customers from migrating to other companies.

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  2. What good is throttled data?

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  3. 64 Kbps is only good for email. 256 Kbps is plenty for streaming music, navigation and light web browsing.

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  4. >After 5 GB, data speeds are throttled to 256 Kbps.

    According to posts on Howardforums, ROK changed the throttle to 64Kbps early this year. 256Kbps has been gone for some time.

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  5. I never got the ROK sim card I ordered last year. Maybe I got lucky.

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  6. Its always corporate spin.......
    They lose Sprint as a service, new and exciting.....

    They lose unlimited data......new and exciting.....

    The people who lost this service, aren't "excited"

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  7. How about everybody just shuddup and let them do what they have to do. I find my ROK service to be of the best I've ever used in prepaid to date. Occasionally I stream when not home on wifi and never reached my cap since December. Let's just see what they have coming.

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    1. How about you let people speak their mind...they have a right to say whatever they want to say just like you do. Reducing service may be good for you but not for everyone else. You are not the only one that matters ok?

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  8. I'm using Rok Mobile and i love it! I don't ever go over my data as well. I use wifi at home and use Rok Mobile for texting and calling and road navigation to some places i cannot find while driving somewhere. but that's it. I find Rok mobile service very dependable. And i also agree that Rok Mobile should lower the monthly cost if they are going to take away unlimited data. Total Wireless has a good monthly plan at $35.00 but they are 100% non-dependable. I'm talking from experience! don't do it!

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    1. They will probably reduce the plan cost somewhat. I agree they are better than Total Wireless. I also hope they don't go out of business, they are a good alternative for Verizon coverage besides the Tracfone companies. Selectel is also pretty solid with free talk/text roaming and awesome customer service that is US based.

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    2. Just started using Total Wireless today. I ported three numbers from Verizon and the process was VERY frustrating. Several hours on the phone holding and being transferred from one customer sales rep to another. You get what you pay for.

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    3. Hi Jeff, I really hope things improve for you with Total Wireless from this point on. I can't say the same for myself. It has been one disappointment after another being with that company.

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  9. I just hope also that all these changes Rok Mobile is doing dose not lead to them suddenly announcing they going out of business.

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    1. I really hope not Galaxy Mobile 1. We need more MVNO's beside the infamous Tracfone brands. They can not monopolize the prepaid world. I'm trying to support US based companies to keep the jobs here in the states. I'm going with Selectel after a horrible experience with Total Wireless.

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  10. I've had so many disappointments with TrackFone companies like Straight Talk and PagePlus is only a little better. If I was forced into one of those companies and could not afford Verizon I'd probably go with Page Plus if Rock Mobile went out. However for me staying with Verizon was the best bet. Cricket even had its issues and I went through all sorts of hoops only to find that these MVNO's a lot of the time don't know what they're doing. Their information falls between too many hands before you get the answers as to rather or not you'll get your network issues fixed.

    Remember you get what you pay for.

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    1. I have actually had really good luck with Page Plus. My service was always good even one time I traveled to Mexico City and was able to text with people back and forth. It was cool. I know my case is probably isolated but I would give them a try if I had to.

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  11. ugh.. this was the *only* think ROK had going for them. Now they are no better than anything else out there.

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  12. Has there been any announcement that ROK will lower prices to match their non-unlimited change?
    50 bucks for 5GB plus tax is not good when you have total wireless at $35 plus tax and Boom at $40 tax included.

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