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RingPlus Now Has 100,000 Customers

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Shortly after it celebrated its third year asa Sprint MVNO, RingPlus announced that they had already counted as much as 100,000 customers. Out of this number, the Sprint MVNO counts about 90 percent has subscribed to one of the free, ad-supported calling plans they have offered over the year.

RingPlus attributes its success to the very thing that makes it different from the other MVNOs in the market. Unlike its competitors, RingPlus inserts advertisements onto the ring-back tones of its customers. So whenever they call someone, they don't hear the typical "ring" sound but an advertisement played to them. They can then choose to interact with the ad while waiting for the call to be answered by pressing a button to get a text message or visit the website of the advertiser for more details.

Out of all the ads placed on these calls, RingPlus says that about 2.5 percent receive a response, which is considered a higher greater than most of the standard ads placed online. Among the ads placed on these calls include DirecTV, King, and many others. According to company executives, most advertisers on RingPlus have been obtained through aggregated advertising networks.

RingPlus first launched its service in August 2013 when it debuted with "content sponsored" service plans. These plans included 300 voice minutes and 50 text messages, but no included data. Overages were then billed at two cents per minute or text. Data was available for 2¢/MB. Fast forward to today and the MVNO has over 25 pricing options to choose from. Despite this, they still offer their free ad-supported plans, which now include 100 minutes, texts, and 100 MB of LTE data per month. To get more minutes, texts and data, customers can increase their "auto top up" by paying between $5 and $27. This "auto top up" feature offered by RingPlus essentially serves as a deposit for service. Any other service added or overage used are paid by customers. In addition to this, RingPlus offers standard wireless pricing options that include unlimited calling and texting and 5GB of high speed LTE service; all of these are priced at $40 per month.

A RingPlus executive said that the company is currently building a community wherein its customers will be able to read news stories, go through job posts, and access a classifieds service all through a membership and dedicated forum. According to RingPlus, each customer is seen as a member of their community. Proof of this is the fact that RingPlus does not they don't have a full time support system to answer customers' questions. Instead, RingPlus lets its customers engage with each other through the forum. Because of this, RingPlus has about 15 full time employees and is financially stable.

RingPlus is not the only MVNO that offers free service to its customers. Another Sprint MVNO, FreedomPop, has a free tier of service to offer to new customers.

Update 9/16/2016: An earlier version of this story incorrectly stated that RingPlus launched in 2015. 

Source: Fierce Wireless

25 comments:

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  1. What is a cheap phone I can buy as a back up that will work with ring plus free plan?

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    1. Motorola Moto E (2nd Gen) - Mobile phone | Ting. Or any cheap used Sprint phone on eBay where the seller is willing to give you the MEID so you can check that it can be activated on the RingPlus site.

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  2. Milestone! I really hope they stick around and I continue to get my free service! I've enjoyed the ride this far!

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  3. The article's last sentence is incorrect as usual !!
    Ring Plus IS NOT FREE.

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  4. 100,000 customers and still no GSM service?

    Into the trash they go.

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    1. I wish there was GSM service too, but for the price of the service it's hard to complain.

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  5. RingPlus has been around for a lot longer than the year the article indicates.

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    1. Yes, I have been using it since at least May 2014. I hope to see a correction posted soon. The source article on FW says a little over a year, which is also incorrect. It's been well over 2 years. There's a thread on Howard Forums announcing Ringplus that has a first post in August of 2013. The Ringplus tag * on this site * shows posts going all the way to that month as well. I would call out FW on this, not parrot them.

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    2. The June 2015 launch date stated in the article is not correct. We have been using R+ since early September 2013. If you're going to quote a source in your own article then you should make sure the facts are correct!

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    3. You are correct, RingPlus first launched mobile phone service in Aug., 2013. The post has been updated.

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  6. 100,000 "customers" because most people are holding multiple unused lines or abusing the free data by tethering across multiple accounts. RP is still very much a ponzi scheme.

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    1. You would otherwise be paying $50 a line each month... how is RingPlus a ponzi scheme?!?

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  7. Yes RingPlus is MUCH OLDER THAN ONE YEAR!!!! we signed up on ringplus in 2014. they have been around as a company since 2006! They began testing their patented ring back tones in 2008. they began operating on sprint in 2012! look it up! that's all on wikipedia.

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  8. I used Ringplus for two months using a free promotional plan with 2.5 GB data, 2500 minutes and 2500 texts.

    I found the free plan expensive. Frequently inbound callers would receive a message that my number was disconnected. 40%+ of my outbound calls didn't go through.

    I rarely hear ads just junk celebrity news and horrible music.

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    1. You can change/choose what you hear. I set classical only, so a few ads or classical is all I hear.

      My experience was better re call completion with pretty much 99% success. VM was less dependable. I find the usually present latency most bothersome.

      I can't call it expensive though, saving me lots of money.

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    2. It costs one-tenth as much as the VM plan I used to have, and it has more minutes, texts, and data than the VM plan I had did.

      But RingPlus still has the rather poor Sprint coverage of VM.

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  9. "I rarely hear ads just junk celebrity news and horrible music."

    I also hear ads advertising listening to RingPlus ads. A sign of a failure for an advert-based company. Sort of like the billboard company that has mostly billboards advertising how you should pay for billboard adverts.

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  10. Dennis responded about a recommended RingPlus phone:

    "Motorola Moto E (2nd Gen) - Mobile phone | Ting..."

    I can second that. I got a 'Toe for this myself, and am impressed with the phone and how it stands up against my main "daily driver" that costs 12+ times as much. Nice device.

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  11. I guess we're all having different experiences with RingPlus. I started on a single free plan near the end of 2013 (still have that line). Today, we have at least six family members on RingPlus in a range if free and paid plans. Except for the occasional hiccup in service there have been little to no complaints. The promos have been great. Our son has one of our hand-me-down iPhones and is on a promotional Mad Plan that gets him 6000 talk/text/MMS/MB data per month for FREE. We are in a great Sprint coverage area so RingPlus has saved our family A TON.

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  12. Dennis - you need to take everything R+ tells you with a VERY LARGE grain of salt. They feed you info and then link to your site as "independent verification" of authenticity. RingPlus operates in the red and will for the foreseeable future. To use a badly run, heavily moderated public forum (with very few members) in lieu of customer support is not how they are able to get by with "15 full time employees". Again, they are feeding you info and you are publishing it as fact. I understand you are not a journalist or obligated to fact check. I can point out dozens of statements made over the past two years by Karl, Evan and Jerry that are incorrect or highly exaggerated. Wikipedia designated the R+ page as 'spam/advertising' when it was first created by a Slick Deals member. They had to delete a lot of BS to get that designation removed. Most of the BS came directly from a post Karl created in his forum. I consider your site a valuable resource, and I understand you have a professional 'relationship' with Mr. Seelig. I have no way of knowing if the CEO's of TMo, Verizon and ATT communicate with you directly or follow you on Twitter. Please don't degrade the integrity of your site, I have much respect for you and the community you have developed.

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    1. I do not have a "professional relationship" with Mr. Selig. I have never met, spoken with or corresponded with him and I have never received anything of value from RingPlus other than a low minutes, texts and data plan that I signed up for during an early public promo that was open to all.

      As for RingPlus feeding me information, I do occasionally get press releases from them as I do from most of the other mobile operators I cover. However, most of what I write comes from reading the RingPlus forum announcements. RingPlus' social media timelines and other online news sites.

      What about this post do you consider untrue? If it's the 100,000 subscribers. Christine reported that as "RingPlus announced...". It's certainly true that they announced it. Is it true that they have that many? I don't know, there's no way I could possibly verify that number, and unless you work for them or Sprint you can't either. The same goes for RingPlus' profitability or lack thereof. BTW, I have written that I suspect RingPlus is subsidized by Sprint and that RingPlus will disappear when that subsidy goes away.

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    2. "What about this post do you consider untrue?" hello crickets? anyone home?

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  13. Family's been enjoying the free cell service for a year... really appreciate it. Wish RingPlus continued growth. :)

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    1. Ring+ has worked out well for my wife and me; I use a Tmo prepaid as backup to solve the coverage issue with Sprint.

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  14. We have great Sprint coverage in our area (20+ Mbps) and our family loves our free plans with 6000 min/text/MB. We have no complaints and hope they stick around for years to come. And if they don't we still had a great ride and will just switch to Boost.

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