Wave7 rates Simple Mobile, Ultra Mobile, Lycamobile, H20, Net10, PagePlus and GoSmart as the winners of this quarter's survey.
For the third quarter in a row, TracFone's Simple Mobile lead the pack in both availability and sales. Simple was available at 28 out of 30 stores and ranked first in sales at 11 dealers and second at 9. T-Mobile Prepaid was second in both availability and sales. It was sold by 16 dealers and finished first in sales at 8 and second at 2.
Ultra Mobile and Lycamobile also did well. Ultra was carried by 14 stores and was in the top three in sales at 8. Lycamobile was found in 13 stores and was a top three in seller at 9.
H2O, Net10, PagePlus, and GoSmart were carried by at least half the dealers and also did well in sales. GoSmart was a top three seller at 9 dealers, H2O and Net10 at 6 and PagePlus at 5.
You can't have winners without losers. According to Wave7, this quarter's losers were Red Pocket, Rok Mobile, Telcel America, Black Wireless and Expo Mobile. RedPocket was only sold by one dealer, Rok by two. One dealer said he had dropped Rok becauses of too many issues activating customers. Telcel was available at six dealers but not a top three seller at any of them. Black Wireless and Expo Mobile, which had a presence in previous Wave 7 surveys, were nowhere to be found this time.
See the table below for the full results of the survey
Wave7 Independent Prepaid Dealer Survey for 3Q16
|Prepaid Carrier||Presence among 30 dealers||1stplace||2ndplace||3rdplace||Also-ran|
|Others||Verizon, TracFone, and Rewards Wireless (a white-label MVNO) were all cited as having a presence in one store each.|
The Wave7 survey mainly covers dealers in urban areas. Only one of the 30 dealers surveyed was rural. I suspect that's partially responsible for the good showing by T-Mobile based brands like Simple Mobile, T-Mobile Prepaid, Ultra Mobile and Lycamobile. A survey of rural and small town dealers would probably have very different results.
Source: Wave7 Research