Boost Mobile, together with 180LA, have partnered together to make this happen.
The initiative stems from a 2014 report made by the Brennan Center for Justice. According to the report, minority communities were unable to vote because there wasn't enough voting resources and locations. Because of these, they had to wait longer periods of time before they could cast their ballots. With this in mind, Boost Mobile and 180LA have decided to convert Boost Mobile retail locations as a temporary polling place on Election Day. This is the first time that a brand has offered its physical retail branches to become a polling station. Apart from making it more convenient and easier to vote, Boost has volunteered its own employees to man the voting locations on Nov. 8.
As a way of letting the public know about this, Boost has debuted a short documentary, entitled "Boost Your Voice--Equal Access for All." The film depicts common struggles that people from minority and low-income neighborhoods face whenever they go out to vote. The idea has also been implemented in select Boost Mobile stores such as in Southern California counties like Riverside, San Diego and Orange County; and Chicago's Cook County.
These are just a few of the communities Boost hopes to tap before Election Day. As a whole, they have already extended its offer to 817 county election boards throughout the United States. Additionally, they have started a change.org petition so they could gather support for this initiative.