A month ago we reported that T-Mobile USA was ending sales of its T-Mobile Prepaid brand at national retailers including Target, Walmart and BestBuy. These big box chain retailers had been dedicating a significant amount of shelf space to T-Mobile Prepaid. At my Target store, eight prepaid brands; Verizon Prepaid, Consumer Cellular, Boost Mobile, Virgin Mobile, AT&T GoPhone, Cricket, T-Mobile Prepaid and TracFone were featured with displays like the three shown above. Airtime cards and SIMs, but no phones, for Net10, Univision, H2O and Ultra Mobile share a small section around the corner, at the back end of the aisle, an area that Target also uses for clearance items.
T-Mobile seems to be doing everything it can to discourage T-Mobile Prepaid sales. After T-Mobile phones disappeared from national retail, T-Mobile raised the prices of most of the T-Mobile Prepaid phones on the T-Mobile website by an average of $20. I think T-Mobile's strategy is to drive prepaid customers to its MetroPCS brand. The problem with that is that MetroPCS phones are only available at MetroPCS stores and the MetroPCS website. Abandoning the national retail channel for prepaid sales seems like a risky move by T-Mobile. It will be interesting to see if T-Mobile can continue to rack up big gains in new prepaid customers without national retail.
For more about T-Mobile Prepaid including plans, features and pricing see our T-Mobile Prepaid Profile.
For more about Simple Mobile see our Simple Mobile Profile.