Despite US Mobile’s growth, the company actually fell short of the goals it set for itself back in September of 2014, when it was still in beta testing mode. At that time, the MVNO was aiming to hit 100,000 customers by the end of 2016.
Still, the company is making some progress this year. As revealed by Ahmed Khattak, the founder of US Mobile, the mobile operator is now showing growth of about 20 to 30 percent. Khattak attributes this robust growth rate to its strategy of focusing on college students and the elderly, and then offering them prepaid mobile plans that can be customized according to the customer’s specific mobile requirements. Khattak also stated that US Mobile is posting a customer turnover rate of 4 percent and an ARPU of around $20 to $25 a month.
US Mobile’s pricing plans may be structured like those offered by another MVNO, Ting Mobile. Similar to Ting’s, US Mobile’s plans let users increase or decrease the amount of call minutes, texts, and data gigabytes as they like. Perhaps the biggest difference between Ting and US Mobile is that the latter only offers prepaid options. US Mobile also makes its plans available online only, and continues to shy away from selling its wireless services through dealers. However, as an MVNO, it does partner with a yet-to-be-revealed major US wireless carrier (most likely T-Mobile).
Apart from expanding its customer base, US Mobile is also looking to boost its workforce. Currently, the company employs some 35 personnel, but it fully expects to grow that number to 45 in a year’s time. According to Khattak, most of the MVNO’s staff are working in the customer service division, which is available 24/7 through phone call, chat, or email.
Before launching US Mobile in 2015, Khattak had also founded GSM Nation in 2010. GSM Nation is a phone retailer that offers unlocked GSM handsets in the United States.