The results were similar to past Wave7 surveys. For the fourth quarter in a row, TracFone's Simple Mobile was both the most widely distributed brand and the top selling one. Simple was available in 39 of the 40 stores, the top seller in 25 and 2nd place in 9. Runner up was T-Mobile Prepaid which was present in 28 stores, top seller in 8 and 2nd place in 8 more.
Ultra Mobile, H2O Wireless, and Lycamobile also did well in the survey with a presence in the majority of stores. Each was also a top seller in at least one store.
Net10, GoSmart, and PagePlus showed up in 24, 18, and 14 stores respectively, but were not the top seller at any dealer.
Wave7 considers Red Pocket and Rok Mobile to be the losers of the survey. Both MVNOs were available in only three stores each, in spite of making strong efforts to recruit new dealers.
The table below lists the full results of the survey.
Wave7 Independent Prepaid Dealer Survey for 4Q16
|Prepaid Carrier||Presence among 40 dealers||1stplace||2ndplace||3rdplace||Also-ran|
|Others||Mango Mobile, Expo Mobile, Selectel, and Butterfly were all cited as having a presence in one store each.|
I'm struck by the dominance of TracFone brands at independent dealers. Five of the top ten most widely sold brands (Simple, Net10, GoSmart, Page Plus and Telcel) are TracFone products. Two more of the top ten (T-Mobile Prepaid and Boost) are carrier brands. Non-TracFone MVNOs, which used to be the mainstay of independent dealers, appear to be a vanishing breed.
Source: Wave7 Research