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Ultra Mobile Releases Data My Way Feature for Optimizing 4G LTE

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Earlier today, Ultra Mobile announced that they were launching a new feature called "Data My Way." Through this new feature, both Ultra Mobile and Univision Mobile subscribers will be able to make the most out of streaming media on their mobile devices as they enjoy value from their 4G LTE data. With the new Data My Way feature, these subscribers are able to set their preferred loading speeds so they can preserve their monthly 4G LTE allotment. This is done by making sure that media streaming websites load their videos with resolutions optimized for the screens on mobile devices. At the same time, the video is loaded at rates closer to real-time viewing.

Under Data My Way, subscribers will be able to choose between three data speeds that best fit how they view media on their devices. These speed options include the following:
  • Super Saver: Best for users with minimal data plans and use data for less data-intensive web activities
  • Optimized: Allows subscribers to enjoy 4G LTE data up to 20 percent longer
  • Full Speed: Allows subscribers to download or upload content with no restrictions
According to the announcement, Data My Way is immediately available for subscribers under Ultra Mobile and Univision Mobile; and may be accessed through the Account Management portal. Users are automatically set to Optimized Data My Way option but may toggle between the different speeds as often as they prefer. Both Optimized and Super Saver are set to 4G speeds. 

To know more about Data My Way, visit Ultra Mobile website today.


Source: PRNewsWire

9 comments:

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  1. I don't get how this will help customers "preserve their monthly 4G LTE allotment." If you're watching a 100MB video, that's 100MB whether you watch it on "super saver" speeds or full speeds.

    And what's Ultra's source for "optimized" stretching the MB by 20%?

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    1. That's only true if you're downloading a video but not streaming it instead. When your data speed is lower that forces the video to stream at a lower resolution therefore using less data to watch the same thing.

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    2. 100MB at 1080P is NOT the same amount of content as 100mb at 480P. Its almost 3x more video or 3x less data.

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    3. Thanks, guys. Totally forgot about streaming...you know, the #1 reason they're probably doing this ><

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  2. ..."This is done by making sure that media streaming websites load their videos with resolutions optimized for the screens on mobile devices. At the same time, the video is loaded at rates closer to real-time viewing."

    Like Metro's "Data Maximizer" streamed video resolution is likely brought down to 480p when watched on mobile devices that usually have relatively small screens. For example, a 3 min video at 1080p resolution would be about 62MB while that same video at 480p would be about 24MB. I have a phone with a 5.5 inch screen and 1080p would be over-kill and a waste of data. 480p looks just fine. Depending on the content, I might even bring it down to 240p on YouTube to save even more data.

    As long as it's a feature that can be turned on or off by the user, I'm all for it.

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  3. I will just use unlimited data for not getting stress :)

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  4. THIS is how T-Mobile should have rolled out Binge On: as an opt-in service.

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  5. Other than their abysmal T-Mobile "no roaming" coverage, Ultra is one of the best MVNO's out there. Their CS has alot to be desired as well.

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  6. did anyone try their intl'roaming feature? please let me know how is the service? no data?

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