As expected Scratch has made changes to its plans and pricing. Scratch used to offer a monthly plan but now a year long commitment is required. Scratch does offer a full refund if you cancel within the first 30 days. A years service costs $69 for unlimited Wi-Fi calling and unlimited Wi-Fi and cellular messaging but no cellular data or voice. For those you need to purchase one of the following add-ons:
Voice: 100 minutes for $7.99/30 days or unlimited minutes for $14.99/30 days
Data: 200 MB for $7.99/30 days or 500 MB for $14.99/30 days or 1 GB for $24.99/30 days
Scratch's new pricing does not seem to be an improvement. It's true that the current $69.99 per year ($5.75 per month) is a bit less than the $9.99/month Scratch used to charge. And the base plan now includes unlimited cellular texting which used to only be available with the purchase of a data add-on for $7.99/month. However the old $9.99/month plan included unlimited cellular voice calls which now require a $14.99 add-on. That means that unlimited talk and messaging now costs 20.74 per month instead of $17.98. The only good news seems to be that unlimited messaging without cellular voice or data is now available for $5.75 per 30 day month.
Scratch uses its own software to route calls and messages over Wi-Fi when it's available and over the Sprint network where there's no WiFi. Scratch doesn't support BYOP (bring your own phone). You must use a Scratch phone. Currently the only phone available is the $89.99 Coolpad Arise, a very basic non-LTE Android Kitkat phone with a Snapdragon 200 SOC, 512 MB of RAM, 4 GB of internal storage, a 4 inch 480x800 px screen and a 2 MP camera.
Scratch's voice and messaging pricing is reasonable, but their dara pricing is crazy expensive. Charging $24.99 per GB doses not make any sense in a world where the going rate for use it or lose it data is $10 per GB per month. The high data price and the requirement to use an outdated, badly underpowered phone is going to make Scratch Wireless a very difficult product to sell to informed consumers. If Scratch is to succeed I believe they need to bundle their Wi-Fi First technology into an app, permit BYOP and cut data pricing to $10/GB or less.
Source: Scratch Wireless